AN ABERYSTWYTH school will be among the first in Wales to deliver the new Lidl Play More Football initiative, an innovate youth football programme launched this week and supported by Wales manager Chris Coleman.
Lidl Play More Football has been developed in partnership between Lidl, the Football Association of Wales and the Welsh Football Trust. Ysgol Penglais in Aberystwyth, along with four other schools from the Mid Wales region, will be among the first to sign up in phase one of the programme.
Lidl Play More Football will develop young people to provide them with the skills to plan, organise and deliver inclusive, fun and easyto- play football activities to engage their peers who do not currently play the game. An increased focus will also be placed on encouraging more young girls to participate in the sport.
The programme is the first of its kind to be launched in Wales and will enable 30,000 young people to play football nationwide over the next three years whilst also developing the next generation of coaches and leaders.
Research suggests football is the most in-demand sport for young people in Wales, yet 37% of young people aged 7-16 years old would currently like to play but feel they do not have the opportunity.
Lidl’s investment will create 1,000 young student ‘Directors of Football’, providing them with the facilities, equipment and training to enable them to lead and run football activities in their secondary schools.
The peer-led football activities will engage 10,000 young people in secondary schools across Wales on a weekly basis. Additional weekly primary school sessions, launching in September 2016, will introduce a further 20,000 children to get active, learn new skills and enjoy the game.
Wales manager Chris Coleman, speaking from the launch event at Dragon Park, said: “Interest in the Wales national team is higher than ever thanks to our qualification for Euro 2016 so it’s fantastic that Lidl, the FA of Wales and the Welsh Football Trust have recognised the unique opportunity we have to grow football in Wales.
“I’m delighted to see schools from Aberystwyth and Mid Wales taking the lead and becoming some of the first to deliver the Lidl Play More Football programme.
I’m certain many other schools will follow as a result. The programme can capitalise on our nation’s excitement to engage more young people to participate in football, through both leading sessions and playing. “I’m passionate about creating football opportunities for young people in Wales and so I’m delighted to give my backing to the launch of this smart new initiative.”
Jonathan Ford, CEO of the FA of Wales, added: “We are extremely excited to partner with Lidl, who are clearly committed to developing football opportunities on a local level. Currently, over 67,000 young people in Wales already participate in football, but the FA of Wales and Welsh Football Trust want to increase this figure to 200,000 by 2024.
“Through its ground-breaking delivery, the initiative will encourage participation of young people, including who do not currently play the game, and will also develop a new generation of young coaches and leaders in Wales.
“I’m very pleased to see schools from all over Wales taking the lead in signing up to deliver the programme. Tens of thousands of young people will benefit from Lidl Play More Football and we have no doubt that this programme will set the standard for youth football initiatives in Wales and beyond.”
Ryan McDonnell, Lidl UK Purchasing Director said: “This is a fantastic new initiative that allows Lidl to get involved in grassroots football, giving boys and girls the opportunity to immerse themselves in the game.
“Through our broad network of stores across Wales, we have access to so many communities and this partnership will allow us to build on that and give something back.”
By partnering with the FA of Wales, Lidl will also provide a platform to communicate the benefits of football to more boys, girls and their families, creating lasting and positive change.
Lidl is committed to supporting families in achieving a balanced lifestyle, helping children get active through football and offering fresh produce for nutritious meals to suit any budget.
For information on how to register for Lidl Play More Football please visit: www.welshfootballtrust.org.uk/LidlPlayMore
Street through in Central Wales Cup
BOW Street made it through to the third round of the Central Wales Cup on Saturday (Jan 5) as they beat Llansantffraid 3-2 after extra time.
The game was played at Aberystwyth Town’s Park Avenue and Street were keen to pick up victory to start 2019 in style.
Ben Jones scored for the Magpies to make it 1-1 after 90 minutes before the game came to life in extra time.
Llansantffraid took the lead but Dylan James scored to level the scores and he then provided the assist for Jones to score his second to make it 3-2 and send the Street through.
Street will be keen to carry on their good cup form on Saturday (Jan 12) as they travel to Cefn Albion for a fifth round tie in the FAW Trophy.
Elsewhere, Aberaeron bowed out as they were beaten 4-1 at home by Llanilar.
Ceredigion League Division 1 side Ffostrasol were also knocked out as they lost 3-0 away at Hay St Marys.
Llandysul suffered a 5-0 defeat to Kerry while Penrhyncoch conceded their tie with Llanidloes, having played a league game the day before.
Street edged out by Llani
BOW Street suffered a narrow defeat on Saturday (Dec 29), as they were beaten 1-0 by Mid Wales League Division 1 leaders Llanidloes Town.
Having been held to a 1-1 draw with Aberaeron on Boxing Day, Street welcomed the leaders looking to cause an upset.
Credit must go to the Cae Piod groundsmen who ensured the overnight downpour didn’t affect the game.
After an even start, Llani were given a penalty with just over half an hour gone but Alex Pennock made an excellent save to keep the scores level.
However, just moments later the visitors did take the lead as they grabbed the only goal of the game with ten first half minutes still to play.
Llion Jenkins’ pile driver cracked the cross bar from 25 yards but the ball fell to George Clarke who tapped in the rebound to make it 0-1.
In the second half, Ryan Biggs saw red for a foul but both sides agreed that the punishment was a little harsh.
Bow Street threw everything at their opponents as they looked for the equaliser in the last half an hour but were unable to find a way through.
Llani defended well to keep their clean sheet intact and despite seven minutes of added on time they held on for the win.
Street currently sit second from bottom in the table but will take a break from league action on Saturday (Jan 5), as they welcome Llansantffraid in the second round of the Central Wales Challenge Cup.
Aber’s top six hopes dented
ABERYSTWYTH Town’s hopes of securing a top six finish in the JD Welsh Premier League took a blow over the festive period following two defeats to Newtown.
The first, on Boxing Day, saw them slip to a 2-0 defeat at Park Avenue after goals from Steve Leslie and Nick Rushton.
Then, on Sunday (Dec 30), they were beaten 2-1 at Latham Park after a first half goal from Neil Mitchell and another from Rushton in the second half.
Manager Nev Powell made three changes to the side defeated by the Robins on Boxing Day, with Alan Goodall, Geoff Kellaway and Rio Ahmadi entering the starting line-up.
In similar fashion to the Boxing Day clash, it was Newtown who started the game faster, and they took the lead with their first meaningful attack of the game as Callum Roberts crossed for Neil Mitchell to head home within the opening 90 seconds to make it 1-0.
Despite the early setback, Aber fought their way back into the game and tested home keeper Dave Jones with long range efforts from Wes Baynes and Rio Ahmadi.
On 13 minutes, the Seasiders carved out their best opening yet as Geoff Kellaway forced jones into a fine save after breaking free on the left side of the penalty area. But as the first half wore on, the game became a closely contested affair with neither side able to carve out any clear opportunities and the hosts would enter the break with the advantage.
The Black and Greens started the second half in much brighter fashion, and very nearly equalised on 50 minutes when Paulo Mendes saw his header smartly saved by Jones in goal.
Then, on 56 minutes the visitors went closer still, as Rio Ahmadi cut inside and fired a low effort from outside the area against the base of the post. It seemed a matter of time before Aber were back on level terms, but on 60 minutes came the sucker punch that all but sealed three points for the Robins.
Sam Phillips broke free on the edge of the area before playing in Nick Rushton, who rifled a shot into the bottom corner of the net to make it 2-0 very much against the run of play.
Soon after, they almost well and truly buried the Seasiders as Luke Boundford went through one-on-one with Terry McCormick, but the Aber keeper stood strong and produced an excellent save to smother the shot.
Substitutes Ash Ruane and Joe Phillips were introduced in place of Kellaway and Ryan Edwards, and soon after Aber went close once more as Ryan Wollacott met Mathew Jones’ corner, only to see his header cleared off the line.
As stoppage time approached, Aber did find a way back into the game as Declan Walker flicked the ball through for Ahmadi, who produced a neat chip into the corner of the net to make it 1-2 with five minutes of additional time remaining.
In the very last minute of stoppage time, Paulo Mendes appeared to be fouled in the penalty area, only for his appeals to be waved away by referee Cheryl Foster, and the Seasiders would leave Latham Park empty handed.
It was an improved performance from the Seasiders’ previous defeats, but manager Nev Powell will be disappointed his side were unable to convert the chances they carved out at Latham Park on Sunday afternoon.
Town now face a real uphill battle to finish in the league’s top six as they welcome Conah’s Quay Nomads to Park Avenue on Friday evening (Jan 4) in the JD Welsh Premier League.
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