WELSH Lamb has featured in a major news item on Denmark’s DR television network’s flagship news programme, TV Avisen.
As part of an item on European trade, journalist Anna Gaarslev spent a day with the Lloyd-Williams family at Moelgolomen, an organic upland farm in Bontgoch, near Aberystwyth.
Denmark is an important emerging market for Welsh Lamb. Hybu Cig Cymru – Meat Promotion Wales (HCC) has recently undertaken a programme of media and PR activity to promote PGI Welsh Lamb to Danish supermarkets, chefs and consumers.
Research has showed growing awareness of PGI (Protected Geographical Indication) status and the Welsh Lamb logo following the marketing campaign. The research also showed that lamb from Wales is strongly linked by consumers with being a high quality product, and associated with traditional and sustainable farming practices.
Alex James, Export Development Executive at HCC, said; “Denmark and other Scandinavian countries have been identified as key emerging markets for PGI Welsh Lamb. HCC has been promoting Welsh Lamb with major retailers, and also through chefs and trade fairs. Welsh Lamb is a growing choice for Danish consumers as a high-quality meat for barbecues and special occasions.
“Market research suggests that supermarkets and consumers are taking the message on board,” added Alex. “The fact that Denmark’s premier TV network, DR, has chosen to feature a farm in Wales on its main evening news programme is a good sign of the growing awareness of Welsh Lamb.”
Owner of Moelgolomen Farm, Rhodri Lloyd-Williams said: “I enjoyed showing the film crew from TV Avisen a day in the life of our farm at Moelgolomen. Denmark is an exciting new market for quality PGI Welsh Lamb; it will be great for a prime-time television audience to see the beautiful natural environment where the meat is reared.”
Police appeal for missing Aberystwyth man
DYFED-POWYS POLICE is concerned for the welfare of 43-year-old old Matthew Roberts, missing from Aberystwyth. He was last seen in Aberaeron on Tuesday (May 22).
Matthew is described as being around 6 ft 3 tall, slim, with shoulder length blonde hair. He is thought to be wearing either a red or a yellow and white coat, a hat, jeans, and carrying a large rucksack.
He has links to the Milford Haven, Cardigan, Aberaeron and Fishguard areas and is thought to be travelling on foot.
Anyone who has seen Matthew, or knows of his whereabouts, is urged to call 101. If you If you are Deaf, hard of hearing or speech impaired text the non-emergency number on 07811 311 908. Quote reference: DP-20180521-299”
Behave or Be Banned scheme returns to tackle disorder
Dyfed-Powys Police is working with licensees across the region to relaunch Behave or Be Banned (BOBB) – a scheme which sees people banned from pubs, clubs and bars for bad behaviour.
The scheme re-launches in time for the bank holiday weekend (May 25) and Neighbourhood Policing Teams (NPTs) across the force area are closely linked with businesses to reduce violence and disorder in pubs and clubs.
Chief Inspector Mark McSweeney said: “BOBB is an effective tool to help prevent, reduce and combat alcohol-related offences within communities.
“If anyone is arrested for a crime of violence, disorder or anti-social behaviour in licensed premises, or after leaving a licensed establishment in the Scheme, they will be banned from not just that licensed premises, but all licensed premises that display the Behave or Be Banned sign within the area.
“The message is simple – Behave or Be Banned! In addition, if someone is a persistent nuisance for a licensee but their behaviour doesn’t merit arrest, licensees can also put them forward to receive a ban from all licensed premises.”
Problem customers are banned not just from the one pub but all those in the area that have signed up. It also tackles underage drinking and the use and supply of drugs.
Mr McSweeney added: “BOBB works. It is not uncommon to see people being more concerned about whether they can get into a pub with their friends than they are about being arrested.
“Licensees will not tolerate anti-social behaviour in their premises and BOBB keeps such people out, making it safer and more enjoyable for everyone else.”
Dyfed-Powys Police’s summer campaign – #EnjoyDPP – encourages people to enjoy what the area has to offer, safely and with respect for others.
Proposed work on dangerous Dorglwyd Junction set to be delayed
ELIN JONES AM and Ben Lake MP have expressed their frustration following a recent statement from the Welsh Government noting that work on the A487 Dorglwyd junction from Comins Coch, would be delayed.
The junction has witnessed several crashes and close-calls over recent years, with local residents calling for the development of a roundabout or similar traffic-calming measures.
The Welsh Government announced in September 2016 that a feasibility study would be undertaken by the following Summer as to consider potential options to improve the junction.
However, a recent letter from Ken Skates AM, Welsh Government Cabinet Secretary for Economy and Transport to Elin Jones AM and Ben Lake MP noted: “We are aware of the issues at the junction and an improvement scheme has been within our upgrades programme for some time. Unfortunately, due to limited financial resources and competing priorities, it has progressed slowly.”
“We are currently reviewing the scope of a possible improvement and considering solutions which are affordable and minimise environmental impact. When we are in a position to present outline solutions, a workshop with local stakeholders will be held. This is likely to be in early 2019.”
Elin Jones AM said: “Whilst I do welcome such clarification from the Cabinet Secretary on the next steps for Dorglwyd junction, it is disappointing to read that no major works for the transformation will happen due to the expense of the project. It is positive however to see that a smaller scale improvement is now to be pursued, with consultation likely to be undertaken in early 2019.”
John Roberts, local Ceredigion County Councillor for Faenor ward, added: “I share both Elin Jones’ and Ben Lake’s disappointment at the response from Ken Skates AM. The original plan was to encapsulate a more global project including the Llanbadarn bypass therefore we need to be more realistic in our aspirations for Dorglwyd corner. Having discussed the project on site with both Elin Jones AM and Ben Lake MP last week we were of the opinion that a much smaller project which could solve the Dorglwyd issue was feasible and be much cheaper than the present scheme. We will wait for the consultation period in 2019.”
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