WELSH Lamb has featured in a major news item on Denmark’s DR television network’s flagship news programme, TV Avisen.
As part of an item on European trade, journalist Anna Gaarslev spent a day with the Lloyd-Williams family at Moelgolomen, an organic upland farm in Bontgoch, near Aberystwyth.
Denmark is an important emerging market for Welsh Lamb. Hybu Cig Cymru – Meat Promotion Wales (HCC) has recently undertaken a programme of media and PR activity to promote PGI Welsh Lamb to Danish supermarkets, chefs and consumers.
Research has showed growing awareness of PGI (Protected Geographical Indication) status and the Welsh Lamb logo following the marketing campaign. The research also showed that lamb from Wales is strongly linked by consumers with being a high quality product, and associated with traditional and sustainable farming practices.
Alex James, Export Development Executive at HCC, said; “Denmark and other Scandinavian countries have been identified as key emerging markets for PGI Welsh Lamb. HCC has been promoting Welsh Lamb with major retailers, and also through chefs and trade fairs. Welsh Lamb is a growing choice for Danish consumers as a high-quality meat for barbecues and special occasions.
“Market research suggests that supermarkets and consumers are taking the message on board,” added Alex. “The fact that Denmark’s premier TV network, DR, has chosen to feature a farm in Wales on its main evening news programme is a good sign of the growing awareness of Welsh Lamb.”
Owner of Moelgolomen Farm, Rhodri Lloyd-Williams said: “I enjoyed showing the film crew from TV Avisen a day in the life of our farm at Moelgolomen. Denmark is an exciting new market for quality PGI Welsh Lamb; it will be great for a prime-time television audience to see the beautiful natural environment where the meat is reared.”
Parents saving on average £350 on childcare per month
Parents in Ceredigion have saved an average of £350 a month on childcare costs after the introduction of the Childcare Offer in September 2018.
Parents and guardians of three and four-year-old children living in Ceredigion can be eligible for the offer if they work the equivalent of 16 hours per week. This includes self-employed parents and seasonal workers.
The Cabinet member responsible for Learning Services, Councillor Catrin Miles said, “It’s great to see that the Childcare Offer is having such an impact across Ceredigion in the first few months. The savings will only increase as more parents register for the scheme. This will have a real positive effect on the lives of many parents. I urge anyone who thinks they are eligible to find out.”
Ceredigion County Council manages the scheme in the county, and will manage the scheme in neighbouring counties as the scheme is rolled out in 2019. The Welsh Government fund the Childcare Offer.
Parents and guardians who want to see if they are eligible can visit the Childcare Offer page on the Council’s website: www.ceredigion.gov.uk/ChildcareOffer.
Police manhunt now extending beyond Dyfed-Powys region
POLICE looking for a man who attacked a police officer on Saturday afternoon have evidence to suggest he has now left the Dyfed-Powys force area.
The investigation team is now working with other forces as the operation to find him continues.
The man has been wanted by Dyfed-Powys Police since Saturday, when he attacked a police officer who stopped the car he was travelling in. The officer stopped the car based on information that he was connected with criminal activity in other areas.
Extensive searches have been carried out in Ceredigion, using the armed response unit, dog unit and NPAS helicopter, and officers now have evidence to suggest he is in another area.
A second man who was arrested following the incident has now been charged.
Wayne Dobson, aged 29, has been charged with assault causing actual bodily harm, criminal damage, aggravated vehicle taking and vehicle damage, and two counts of taking a vehicle without the owner’s consent.
Chief Superintendent Peter Roderick said: “This has, and continues to be, a long and intense investigation, which now involves colleagues from other forces as efforts are focussed on locations outside Dyfed-Powys.
“We understand that there has been a high level of concern in our communities since Saturday afternoon, and we would like to thank the public for their patience as operations have been carried out across Ceredigion.
“Due to the nature of the enquiry, and information we have been working from, the level of detail about the wanted man that we have been able to release has been limited, but we have endeavoured to keep our communities updated as best we can.”
CCTV to return to Aberystwyth
ABERYSTWYTH is set to have it’s CCTV returned to the town.
The CCTV was scrapped in the town five years ago following a cost-cutting move by Ceredigion council.
Work is due to start this month with 10 state-of-the-art cameras, Dyfed Powys Police and Crime Commissioner Dafydd Llywelyn have confirmed. The system was removed in 2014, despite strong opposition.
Rising crime rates and falling conviction rates, has seen a call for the reinstatement of the system ever since its removal.
Ceredig Davies, Aberystwyth Councillor has said: “Switching off the town’s CCTV cameras was a retrograde step, and as the councillor in whose ward all the cameras are located I looked forward to them being reinstated.
“I have had numerous conversations with the Police and Crime Commissioner, Dafydd Llywelyn, on the matter and on behalf of residents and visitors to the town I applaud him on keeping his election pledge.”
When Dafydd Llewelyn took over from Christopher Salmon as Police and Crime Commissioner, he mad a key campaign pledge to return the CCTV to the town. Speaking on the reinstatement he said he was “very pleased” to stick to his promise.
He added “Aberystwyth is a busy town within the Dyfed Powys Police force area where CCTV is required to safeguard communities and assist in investigations.
“Crime mapping analysis has identified 10 locations for cameras for the town that I am delighted that work is to begin there very soon.
“A project of this nature is very intricate and complex. The CCTV project team is working team is working hard to keep the project moving along as swiftly as possible.
“Work starting in Aberystwyth marks the halfway point of the project.”
The removal of the old CCTV system is said to have saved Ceredigion council £150,000 a year.
The new CCTV system set to start in Aberystwyth is part of a larger project, which will see 120 cameras in 17 towns across the region by completion.
The images will be fed directly to a monitoring room at Dyfed Powys Police headquarters Llangunnor, Carmarthenshire where they will be monitored by dedicated staff.
Marie McAvoy, project manager said: “I am grateful to the team I work with for their continued determination to ensure this project is delivered for the benefit of the communities we serve.
“I am also grateful to Ceredigion County Council and North and Mid Wales Trunk Road Agency for their assistance and support in ensuring that this reinvestment in CCTV in Aberystwyth is delivered.”
Mark Collins, Chief Constable said: “I’m confident the system will prove to be an invaluable asset in preventing crime and responding to emerging incidents swiftly before they escalate.
“Evidence from the CCTV cameras will also no doubt prove an important investigative tool for officers.”
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