THE OWNERS of the ‘Wiff Waff’ Bar in Aberystwyth made a social media announcement on Saturday (May 21) to say that the business was to close on Thursday (May 26).
The unique venue, which opened in 2014 at 10 Market Street, Aberystwyth, was the talk of the town after creating a mysterious marketing campaign known as ‘Project 11’ and then going on to brand itself a s a ‘different experience for all’.
The business published an official statement on their Facebook page:
“We are sorry to announce that we will be closing our doors for good on May 26.
“We have tried our very best to make the business work but now have to call it a day. We feel it was brave attempt to try to bring something different to Aber, but we got it wrong. As in all business knowing when to give up is as important as knowing when to start.
“We thank every single person who has crossed the threshold, ate our food, drank with us and bashed those little white balls around, we hope you enjoyed yourselves. We have enjoyed serving you and whilst a costly experience it is still an experience. We thank all our staff for their support and wish them well in whatever they want to do next.
“Finally we are down but not out, ideas are the lifeblood of the entrepreneurial spirit and they still go on.”
Wiff Waff owners Chris and Sam MacKenzie-Grieve, also owners of MG’s café in Aberystwyth, revealed the concept of the bar after Chris became inspired while on a business trip in London.
Noticing the concept had become increasingly popular in the UK after Oscar-winner Sarandon became a part-owner of a chain of bars called ‘SPiN’ across America, both Chris and his wife decided that they had found what Aberystwyth had been missing. The reason behind the name ‘Wiff Waff’ was to establish the theme of tennis and ping pong.
Chris and Sam settled on an old school themed for the business, with the restaurant and bar split into three sections. The Sports Hall consisted of three ping pong tables, dining and seating areas and the main bar. The library had the intent of a ‘relaxing experience’ with booths and sofas to eat and drink.
The food menu based itself on a pizza and burger menu with a range of cocktails. The third room, known as ‘The Headmasters Study’, contained a competition table for parties and group bookings.