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Acerbis in partnership with Aberystwyth Town

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ACERBIS are proud to announce an official partnership with Aberystwyth Town Football Club. 

The Italian company was founded in 1973 and added football to its portfolio more than ten years ago, and is now recognised as a well-established brand across Europe.

New for 2016 is the development of a partnership with Aberystwyth Town Football Club, which marks the entrance of the Italian brand into The Dafabet Welsh Premier League.

Aberystwyth Town Football Club is steeped in history, formed in 1884 and joining the Welsh League in 1896.

The club has enjoyed many successful seasons over the years and this new partnership reinforces the determination of the club to invest in its future.

Aberystwyth has always been a family club and has good connections within the local community, making it an attractive partner for Acerbis as a family run business.

Founder Franco Acerbis has built his company on ‘soul and passion’ in sport, and has never underestimated the importance of activities like football in bringing people together and in turn building stronger communities.

Working in conjunction with the Aberystwyth staff, Acerbis has developed a bespoke new home kit for the team.

Acerbis’s knowledge and experience has enabled them to produce a dedicated football line, developed around players to enable optimum performance and protection.

Wynn Connell, UK Manager at Acerbis, said: “We are very happy to have this opportunity to work with Aberystwyth Town on this new project.

“After my first meetings with the club, it was clear to me that they were looking to invest in the future and that we needed to be a part of this new venture. Acerbis has a great sporting history in motorsports and more recently in football.

“This partnership between Acerbis and Aberystwyth Town FC will mark the start of a chapter in our history.”

Club Chairman Tony Bates commented: “Both the club and our sponsors are delighted with our new three year deal with Acerbis, a company with whom we all share some common values. The bespoke kit looks fantastic, and comes in at a time of real change for Aberystwyth Town as we continue to improve the Park Avenue ground.

“We’re sure that the new kit will be a big hit with the players and fans alike, and look forward to seeing them running out on the new 3G pitch later this year.”

You can find out more about Aberystwyth Town FC at www.atfc.org. uk or follow their progress on Facebook at www.facebook.com/aberystwythtown.

For more information on Acerbis, please see acerbisfootballb2b.co.uk.

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Sport

Street through in Central Wales Cup

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BOW Street made it through to the third round of the Central Wales Cup on Saturday (Jan 5) as they beat Llansantffraid 3-2 after extra time.

The game was played at Aberystwyth Town’s Park Avenue and Street were keen to pick up victory to start 2019 in style.

Ben Jones scored for the Magpies to make it 1-1 after 90 minutes before the game came to life in extra time.

Llansantffraid took the lead but Dylan James scored to level the scores and he then provided the assist for Jones to score his second to make it 3-2 and send the Street through.

Street will be keen to carry on their good cup form on Saturday (Jan 12) as they travel to Cefn Albion for a fifth round tie in the FAW Trophy.

Elsewhere, Aberaeron bowed out as they were beaten 4-1 at home by Llanilar.

Ceredigion League Division 1 side Ffostrasol were also knocked out as they lost 3-0 away at Hay St Marys.

Llandysul suffered a 5-0 defeat to Kerry while Penrhyncoch conceded their tie with Llanidloes, having played a league game the day before.

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Street edged out by Llani

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BOW Street suffered a narrow defeat on Saturday (Dec 29), as they were beaten 1-0 by Mid Wales League Division 1 leaders Llanidloes Town.

Having been held to a 1-1 draw with Aberaeron on Boxing Day, Street welcomed the leaders looking to cause an upset.

Credit must go to the Cae Piod groundsmen who ensured the overnight downpour didn’t affect the game.

After an even start, Llani were given a penalty with just over half an hour gone but Alex Pennock made an excellent save to keep the scores level.

However, just moments later the visitors did take the lead as they grabbed the only goal of the game with ten first half minutes still to play.

Photo by Colin Ewart

Llion Jenkins’ pile driver cracked the cross bar from 25 yards but the ball fell to George Clarke who tapped in the rebound to make it 0-1.

In the second half, Ryan Biggs saw red for a foul but both sides agreed that the punishment was a little harsh.

Bow Street threw everything at their opponents as they looked for the equaliser in the last half an hour but were unable to find a way through.

Llani defended well to keep their clean sheet intact and despite seven minutes of added on time they held on for the win.

Street currently sit second from bottom in the table but will take a break from league action on Saturday (Jan 5), as they welcome Llansantffraid in the second round of the Central Wales Challenge Cup.

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Sport

Aber’s top six hopes dented

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ABERYSTWYTH Town’s hopes of securing a top six finish in the JD Welsh Premier League took a blow over the festive period following two defeats to Newtown.

The first, on Boxing Day, saw them slip to a 2-0 defeat at Park Avenue after goals from Steve Leslie and Nick Rushton.

Then, on Sunday (Dec 30), they were beaten 2-1 at Latham Park after a first half goal from Neil Mitchell and another from Rushton in the second half.

Manager Nev Powell made three changes to the side defeated by the Robins on Boxing Day, with Alan Goodall, Geoff Kellaway and Rio Ahmadi entering the starting line-up.

In similar fashion to the Boxing Day clash, it was Newtown who started the game faster, and they took the lead with their first meaningful attack of the game as Callum Roberts crossed for Neil Mitchell to head home within the opening 90 seconds to make it 1-0.

Despite the early setback, Aber fought their way back into the game and tested home keeper Dave Jones with long range efforts from Wes Baynes and Rio Ahmadi.

Photo by Colin Ewart

On 13 minutes, the Seasiders carved out their best opening yet as Geoff Kellaway forced jones into a fine save after breaking free on the left side of the penalty area. But as the first half wore on, the game became a closely contested affair with neither side able to carve out any clear opportunities and the hosts would enter the break with the advantage.

The Black and Greens started the second half in much brighter fashion, and very nearly equalised on 50 minutes when Paulo Mendes saw his header smartly saved by Jones in goal.

Then, on 56 minutes the visitors went closer still, as Rio Ahmadi cut inside and fired a low effort from outside the area against the base of the post. It seemed a matter of time before Aber were back on level terms, but on 60 minutes came the sucker punch that all but sealed three points for the Robins.

Sam Phillips broke free on the edge of the area before playing in Nick Rushton, who rifled a shot into the bottom corner of the net to make it 2-0 very much against the run of play.

Soon after, they almost well and truly buried the Seasiders as Luke Boundford went through one-on-one with Terry McCormick, but the Aber keeper stood strong and produced an excellent save to smother the shot.

Substitutes Ash Ruane and Joe Phillips were introduced in place of Kellaway and Ryan Edwards, and soon after Aber went close once more as Ryan Wollacott met Mathew Jones’ corner, only to see his header cleared off the line.

As stoppage time approached, Aber did find a way back into the game as Declan Walker flicked the ball through for Ahmadi, who produced a neat chip into the corner of the net to make it 1-2 with five minutes of additional time remaining.

In the very last minute of stoppage time, Paulo Mendes appeared to be fouled in the penalty area, only for his appeals to be waved away by referee Cheryl Foster, and the Seasiders would leave Latham Park empty handed.

It was an improved performance from the Seasiders’ previous defeats, but manager Nev Powell will be disappointed his side were unable to convert the chances they carved out at Latham Park on Sunday afternoon.

Town now face a real uphill battle to finish in the league’s top six as they welcome Conah’s Quay Nomads to Park Avenue on Friday evening (Jan 4) in the JD Welsh Premier League.

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