NATION BROADCASTING, the company behind Radio Ceredigion, has been given approval from Ofcom to share all output for five of their stations.
Radio Pembrokeshire, Radio Carmarthenshire and Radio Ceredigion will now share all programming with Bridge FM and Swansea Bay, 24/7.
This means that Radio Ceredigion, as well as Radio Pembrokeshire and Radio Carmarthenshire, will now move to St Hilary, in the Vale of Glamorgan, where the Bridge FM and Swansea Bay stations are based.
Local news, adverts and information will still be broadcast on the stations.
The stations are not based in the same approved area, however Ofcom have granted Nation Broadcasting special permission.
On Friday, December 9th, a consultation will discuss a request from Nation Broadcasting to change the format of Nation Radio. The requested change follows a number of complaints about compliance, none of which were upheld, and now the company wants to clarify the service’s output.
Last month, Ollie Cole announced he was leaving Radio Pembrokeshire after ‘sad’ changes had taken place.
He said: “You’ll probably want to know why I’m leaving West Wales. I’ll spare you too much detail, but as you may have seen in local news reports etc, the way that Nation Broadcasting’s West Wales services (Radio Pembrokeshire/Carmarthenshire/Ceredigion) are delivered is changing. The main daytime presentation of the stations will soon be coming from studios at St Hilary, in the Vale of Glamorgan.
“Though I fully understand the reasons behind this change, personally I do feel this is a sad change for local radio across West Wales and within the industry itself. Networking definitely does have massive benefits to presenters & listeners, but I do feel these counties will miss out greatly on the knowledge and experience of presenters who know their patch inside and out. Something which is hard to replace, and yet should be the true lifeblood of a local station.”