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‘Go for Gold’ to reduce acrylamide consumption

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‘Go for Gold’ campaign: Supported by Olympian Denise Lewis

THE FOOD STANDARDS AGENCY (FSA) has launched a new campaign, teaming up with Olympian Denise Lewis, to help people understand how to minimise exposure to a possible carcinogen called acrylamide when cooking at home.

Acrylamide is a chemical that is created when many foods, particularly starchy foods like potatoes and bread, are cooked for long periods at high temperatures, such as when baking, frying, grilling, toasting, and roasting. The scientific consensus is that acrylamide has the potential to cause cancer in humans.

The FSA has teamed up with Olympic gold medallist and mother of four Denise Lewis to empower people to make small changes to how they cook, to help minimise acrylamide consumption in the home:

Go for gold – as a general rule of thumb, aim for a golden yellow colour or lighter when frying, baking, toasting or roasting starchy foods like potatoes, root vegetables and bread.

Check the pack – follow the cooking instructions carefully when frying or oven-heating packaged food products such as chips, roast potatoes and parsnips. The on-pack instructions are designed to cook the product correctly. This ensures that you aren’t cooking starchy foods for too long or at temperatures which are too high.

Eat a varied and balanced diet – while we can’t completely avoid risks like acrylamide in food, eating a healthy, balanced diet that includes basing meals on starchy carbohydrates and getting your five-a-day will help reduce your risk of cancer.

Don’t keep raw potatoes in the fridge if you intend to roast or fry them – storing raw potatoes in the fridge can increase overall acrylamide levels. Raw potatoes should ideally be stored in a dark, cool place at temperatures above 6°C.

Commenting on her involvement with the ‘Go for Gold’ campaign, Denise Lewis said: “As a mum, the well-being of my family is my top priority, particularly when it comes to the meals I cook for them at home. With so many factors to consider, it’s great that the FSA is helping people to understand the changes we can make to reduce acrylamide in the food we eat regularly at home.”

The FSA is launching the ‘Go for Gold’ campaign following findings from its Total Diet Study. The results confirm that people in the UK currently consume higher levels of the chemical than is desirable.

Steve Wearne, Director of Policy at the Food Standards Agency, commented: “Our research indicates that the majority of people are not aware that acrylamide exists, or that they might be able to reduce their personal intake. We want our ‘Go for Gold’ campaign to highlight the issue so that consumers know how to make the small changes that may reduce their acrylamide consumption whilst still eating plenty of starchy carbohydrates and vegetables as recommended in government healthy eating advice.

“Although there is more to know about the true extent of the acrylamide risk, there is an important job for government, industry and others to do to help reduce acrylamide intake. This campaign is part of the FSA’s wider work to reduce the level of acrylamide that people consume.

“The FSA is continuing to work closely with the food industry to reduce acrylamide in the food you buy, including the development of practical tools like an industry toolkit and codes of practice which will be embedded throughout the food chain.”

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Community

Lampeter to have its say on £10,000 funding for community groups

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Community groups in Lampeter will soon have the chance to apply for funds from a pot of £10,000
committed by Dyfed-Powys Police Police and Crime Commissioner Dafydd Llywelyn.
The commissioner has called on groups to take advantage of funding for projects that aim to
improve safety in the area.

Mr Llywelyn has committed £140,000 for Neighbourhood Policing Teams to spend within the
communities they serve. Each team will receive £10,000, with communities themselves voting on
how the money is allocated.

Lampeter is next on the list of events – and the NPT is calling on partner organisations and people
who live or work in the town to join forces and form a community planning group to make key
decisions.

Mr Llywelyn said: “I have committed to fund this new and innovative approach to community
funding as I think it’s vital that local residents have a say in how money is spent in their local area.
“They are best placed to work with the police, and indeed other partner agencies, to identify where
the money is needed and what would most benefit the local communities.
“Communities should be influencing the decisions.

“I urge the various community groups in Lampeter to consider the funding that I have made
available, and to contact the Lampeter NPT to discuss ideas, so the whole community can work
together to improve community safety.”

The planning group will attend several meetings – either socially distanced or online – over the next
few months to agree on key decisions and planning. Details will then be released on how groups can
apply for the funding, and an event will take place, giving people a chance to vote on which projects
should benefit.

Superintendent Ifan Charles, force lead on participatory budgeting, said: “Participatory budgeting is
a way of giving communities a greater say in how their community evolves.

“Problem solving to find long term solutions to solve the issues that cause communities the greatest
harm, is at the core of our new neighbourhood policing model.

“Through informed community engagement and problem solving, the new neighbourhood structure
should reduce the long-term harm for our communities and with that, demand on our response
officers, but this will only work if our communities and partners are equally engaged.
“Participatory budgeting has worked really well elsewhere and I’m really excited to lead the
introduction of this innovative approach here.”

If you live, work or play in Lampeter and would like to be involved, or if you have any questions,
please register an interest at LampeterPB@dyfed-powys.pnn.police.uk
Follow the NPT on Twitter at @LampeterPolice for further updates. #LampeterPB

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Community

Ceredigion lifesavers go the extra mile during lockdown

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Loyal blood donors in Ceredigion have responded to a request from the Welsh
Blood Service to ‘donate differently’ by rolling up their sleeves to make a
lifesaving donation at one of the Service’s new regional hubs.

Across Wales, of the 6,808 individuals that visited a Welsh Blood Service donation
session in May 63% of donors attended a clinic that was not their usual donation
venue.

In Ceredigion, 293 donors came forward to give blood in May, with 34 attending a
donation session for the very first time.

Following a series of Covid-19 related venue cancellations and social distancing
restrictions, the Welsh Blood Service was unable to host donation sessions at the thirty
community venues it would typically visit across Wales each week.

The Service introduced a new collections schedule at the beginning of April which saw
collections taken from five regional donation hubs at different locations in Wales each
week. Donors were asked to travel to donate at their nearest hub.

Alan Prosser, Director of the Welsh Blood Service, said: “When it became clear we
couldn’t continue with business as usual, we knew we’d have to ask donors to donate
differently. Our regional donation hubs have replaced our usual local collections
programme and the response from donors has been remarkable.

“98.3% of the appointments we’ve made available since lockdown have been taken
and many of these appointments have been taken by donors who have been prepared
to go even further out of their way than they usually would just to make a potentially
lifesaving donation.”

The Service has also observed a sharp rise in the number of new donors coming
forward to donate.

Mr Prosser continued: “In May 2019, around 11% of those that attended our donation
sessions were new donors. This May, around 19% of our attendance has been people
who had never given before.

“We’ve also see a surge in the number of donors who haven’t given in years returning
to our sessions to help us boost stocks. It’s been amazing and we’re hugely grateful.”

Blood stocks in Wales have remained healthy throughout the pandemic as the reduced
collections activity has mirrored a reduction in the volume of blood used by hospitals.
However, the Service is urging donors to continue to attend their local sessions as and
when lockdown restrictions are lifted.

“Blood stocks are currently very healthy thanks to the commitment of new and existing
donors but we need people to keep giving blood to ensure we can continue to meet
hospital demand in the coming months. Travel to donate is considered essential travel
and anyone who is fit, well and eligible to donate can book an appointment through the
welshblood.org.uk website.”

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Community

Porth Cymorth Cynnar supporting residents in Ceredigion

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During this challenging period, Porth Cymorth Cynnar has established a virtual platform to ensure that we are able to keep in touch with vulnerable residents across Ceredigion.

Due to the restrictions introduced to safeguard our communities against COVID-19, many residents are not able to access their usual provision or support such as parent groups or GP Referral Exercise Classes. Instead, we are ensuring that all residents whom are known to our services, and others, are kept in touch with, through regular welfare calls, should they wish.

Around 2000 residents from young people to families to carers, who may require or benefit from regular contact whilst their service is not operating in its usual form, will receive communication from our staff.

To date, almost 2000 welfare calls have been made, and have been well received by people across Ceredigion. Residents have said that it is great that someone is keeping in touch with them, to give them an opportunity to have a weekly phone call and someone to talk to.

Mrs Jones* (name changed for anonymity) who is 92 and lives alone, is used to receiving regular visits from Ceredigion’s mobile library was identified as benefiting from a weekly phone call, to check how she was doing, now that her usual library service would not be visiting for a while. Porth Cymorth Cynnar aimed to get in touch with Mrs Jones, but did not have a contact number. After tracking down a contact number through the local directory, a member of the Porth y Gymuned team was able to make contact. Luckily Mrs Jones has the support of family and neighbours to collect groceries, but nonetheless was extremely grateful to have someone to talk to, and to check that she is OK. A weekly phone check in has been organised with Mrs Jones, to ensure that she is doing well and to organise if she is in need of anything.

If you, or anyone you know would benefit from the Keeping in Touch Service, please get in touch with our Customer Services team on 01545 570881 or clic@ceredigion.gov.uk who will triage your query to Porth Cymorth Cynnar.

Porth Cymorth Cynnar are also regularly updating resource lists which are available on the Ceredigion County Council website here: http://www.ceredigion.gov.uk/coronavirus

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