THE CABINET Secretary for Environment and Rural Affairs, Lesley Griffiths has announced the Avian Influenza Prevention Zone, which expired on April 30, will not be replaced.
The Cabinet Secretary has taken this decision based on an updated veterinary risk assessment conducted by the Animal and Plant Health Agency (APHA). However, the temporary suspension on gatherings of some species of birds will remain as additional evidence is considered.
The Cabinet Secretary said: “Last December I declared the whole of Wales an Avian Influenza Prevention Zone in response to Highly Pathogenic Avian Influenza H5N8 outbreaks being reported across Europe, North Africa and the Middle East. This was a precautionary measure to minimise the risk of poultry and other captive birds being infected by wild birds.
“We have been closely monitoring this situation and APHA has been preparing updated outbreak risk assessments.
The most recent evidence-based veterinary risk assessment concluded there remains a Low – Medium risk of resident wild waterfowl being infected with H5N8. Meanwhile, the exposure assessment risk for poultry farms is Low, but heightened, and will depend on the biosecurity measures on each farm. This level is consistent with November 2016, when disease was present across Europe in sporadic outbreaks and occasional wild bird findings were being reported.
“Therefore, I am pleased to announce, following the expiry of the current Avian Influenza Prevention Zone on 30 April, this will not be replaced. Whilst I am sure this is welcome news it is important to remember avian influenza remains a constant and real threat to our poultry and other captive birds.”
The Chief Veterinary Officer for Wales, Christianne Glossop, added: “I would like to stress the need for all keepers of poultry and other domestic captive birds to remain alert for signs of the disease and to contact their private veterinarians if they have any concerns. If anyone suspects disease they should contact the Animal and Plant Health Agency immediately.
“It is essential all keepers maintain effective biosecurity practices, such as considering and updating self-assessment forms, cleansing and disinfecting all clothing, equipment and vehicles (using approved disinfectants) and implementing effective pest control measures to minimise the opportunities of contact between their birds and wild birds and wild life.
“We can all play a part in supporting the ongoing surveillance by reporting any findings of dead wild birds to the GB helpline on 03459 335577. In particular, any wild ducks, wild geese, swans, gulls or birds of prey and where more than five birds of any species are found dead in the same location. We must also ensure we all comply and respect the biosecurity measures put in place by poultry or other captive bird keepers.
“I would also like to take this opportunity to remind all poultry keepers with 50 birds or more they must register their flocks on the Poultry Register and strongly encourage all poultry keepers, including those with fewer than 50 birds, to register. This will ensure they can be contacted immediately, via email or text update, in an avian disease outbreak enabling them to protect their flock at the earliest opportunity.
“If poultry or other captive birds are being let outside after a prolonged period of being housed I would recommend keepers consult their private veterinarian on the health impacts.”
Meanwhile the UK Government’s last remaining bird flu control measures in England – including the ban on poultry gatherings – will be lifted on Monday, May 15, Defra’s Chief Vet announced on Friday (April 28).
With the lifting of the Avian Influenza Prevention Zone (AIPZ), bird keepers will no longer be required by law to follow specific disease prevention measures, intended to reduce the risk of highlight pathogenic H5N8 bird flu passing from wild birds to domestic flocks. However, Defra officials said keepers should continue to follow industry standard best practice on biosecurity, including minimising movement in and out of bird enclosures, cleaning footwear, keeping areas where birds live clean and tidy and feeding birds indoors.
A ban on gatherings featuring at-risk bird species, including waterfowl and poultry has been in place since December, when migrating wild birds brought a spate of H5N8 cases to Western Europe. The outbreaks had a devastating effect on the poultry industry in South West France, where birds in three departments had to be culled to prevent further spread of the disease after it was transferred from farm-to-farm. The ban will be lifted in England on May 15, meaning bird gatherings can then resume, subject to some additional identity and health checks and biosecurity measures.
According to the latest risk assessment from Defra’s advisors, the overall risk of another H5N8 outbreak in the UK has fallen from ’medium’ to ‘low’, comparable with risk levels in November 2016, and should continue to fall in warmer, drier spring weather conditions.
No one size solution for farm exports
BRITISH food exporters need to gain an understanding of consumer needs in different countries if the UK’s farmers are to fully reap the rewards of overseas trade, according to AHDB.
In its latest edition of the Horizon Brexit series, AHDB argues that a ‘one-size-fits-all’ approach to unlocking export opportunities should be avoided and that we cannot rely on ‘Brand Britain’ alone to boost sales.
The report, focuses on international buying behaviours and looks at exporting from a consumer perspective. It highlights the need for industry to monitor and adapt to the needs of each marketplace to create more opportunities.
The study included responses from more than 4,500 consumers in nine countries – from key UK export markets in North America, Europe, Gulf States and Asia – around what motivates and drives them to choose the food they buy.
Among the key findings was that, while seven out of the nine countries surveyed said ‘quality’ was the most important factor, both China and Japan stated ‘food safety’ as critical in their food choices.
Christine Watts, AHDB chief communication and market development officer, said: “Concerns and priorities vary by market and many could benefit from tailored messaging to appeal to these different interests.
“For instance, in China and Japan food safety is critical. Communication to these markets needs to be tailored to meet the desires of consumers so they know more about the safety of the food they eat.”
The report also closely considers the impact of ‘British’ branding overseas and looks at some of the opportunities and challenges this holds in a post-Brexit world.
Steven Evans, AHDB consumer insight manager and author of the report, said: “The research looked to capture the reaction to ‘Brand Britain’ and understand objectively how other countries see us. We found that many consumers have not had direct exposure to British food products and, therefore, have not had the opportunity to build a firm view of their qualities.
“This highlights that exposure to products and clear branding is necessary to drive awareness and build brand reputation.”
Other key aspects from the report include how different sectors also have different drivers in buying behaviour. For example, while quality was important for both meat and dairy, price featured second in the list for meat while freshness was the second highest purchase motivator in the dairy industry.
Also, promoting the same meat cuts across all countries would not be beneficial for British exporters as lifestyles, tastes and food choices differ around the world.
AHDB International Market Development Director Dr Phil Hadley said: “Often, what we as a British consumer perceive as a good product message will not be relevant for all export markets.
“For example, the Chinese Sunday roast is not commonplace but Dong Po Rou (braised pork belly) is. Both hold a similar association as they both use larger joints but each fit very different meal occasions.
“We also know that a Chinese consumer is comfortable to view the whole journey from farm to fork. But it would be dangerous to assume that the same approach across all export markets will result in the same sales performance.
“A one-size-fits-all approach doesn’t allow for customisation and adapting to meet specific domestic demands. It is critical that British food producers don’t make assumptions that their product has the same relevance across all markets.”
Rural areas vital for economies
RURAL areas are vital to national economies and addressing global challenges, according to the policy statement released at the 11th OECD Rural Development Conference held in Edinburgh.
The policy statement, which provides guidance to governments to support rural economic development, also declared that innovation will be critical to the future competitiveness and sustainability of rural economies. It also outlines the case for focusing on rural areas as engines of national prosperity and how policies should leverage this opportunity.
Jose Enrique Garcilazo, Head of OECD’s Regional and Rural Policy Unit, said: “Rural regions are not synonymous with decline or agricultural specialisation, but places of growth, opportunity and inspiration, yet rural is still not central to government policy. Rural areas have a key part to play in some of our major global challenges. They are best placed to develop new energy sources, to help sustain our natural environment and to ensure food security.
“In an increasingly interconnected world, opportunities are emerging to promote rural prosperity. Digitalisation will propel rural economies forward, and the conference has highlighted that supporting innovation in rural areas will be key to the future prosperity and wellbeing of rural regions.”
The policy statement identifies 10 key drivers of change predicted to influence the future of rural economies and communities and their potential to prosper, including additive manufacturing (for example 3D printing); decentralised energy systems; digital connectivity; the future of health; shifting values and preferences; drones; and driverless cars.
The statement also recommends that, in addition to prioritising rural innovation, a robust rural policy should place social, environmental and economic wellbeing at the forefront of policy decisions and take an integrated view across policy sectors to avoid one policy detracting from another.
The 2018 Conference, Enhancing Rural Innovation, was hosted by the Scottish Government and co-hosted by the European Commission and the UK, to provide a forum for key policy officials and academics from OECD member countries to engage and share ideas and experiences on rural policy.
It is the eleventh in the OECD Rural Conference Series, which has been held all over the world since its inception in 2002.
Prior to the main conference, a series of interactive sessions, led by the European Network for Rural Development, showcased exemplary projects and approaches already launched by rural communities to embrace 21st century challenges and opportunities.
Rural Wales in ‘the 4G Wilderness’
NEW DATA gathered by the CLA has shown what rural communities have suspected for a long time; that the mobile industry is willing to abandon rural areas to the digital wilderness.
Director Rebecca Williams says: “Our information has revealed that too few planning applications have been made for mobile phone masts in our rural counties to bridge the digital divide between the urban and rural community.
“Latest research has shown that a county such as Powys – which has appallingly poor mobile connectivity at less than 3 per cent – has seen just 13 mast sites applied for in the past 12 months, yet urban counties such as Cardiff have seen as many as 62 applications. Even a rural county, such as Monmouthshire, close to the urban centres of Bristol, Newport and Cardiff, has seen just two mast applications.
“With 5G on the horizon in 2022, progress needs to be better – and Wales must not be left in the boondocks. The rural community must not be excluded. Farms and rural businesses lack the digital service they need to be competitive. We must remember that this is not about resident population numbers, since mobile communication should be available to everyone everywhere.”
In February, the CLA asked Ofcom to force reluctant mobile network operators to improve coverage in rural areas by imposing a legally binding coverage target on their operating licenses. It called for EE, O2, Vodafone and Three to be required to deliver 4G coverage to at least 95% of the UK geographic landmass on all networks by 2022.
Rebecca Williams continues: “Three years ago, we were told that coverage would be delivered in the countryside and yet rural communities are still waiting. In the same period the mobile industry has extracted concession after concession from UK Government Ministers. They have got the new legal powers they wanted, on the basis that they are a utility service.
“Now they must be forced to deliver the universal service that a utility operator provides. We expect government and the regulator to take a tough line on this, and if Ofcom won’t then Ministers must step in.”
The CLA has highlighted Ofcom’s failure to push mobile network operators to achieve universal coverage for consumers. It is calling on the UK Department for Digital, Culture, Media and Sport to review Ofcom’s statutory remit and confirm that the body should prioritise working towards universal, quality mobile coverage for consumers.
“The mobile operators have no market incentive to improve coverage in these rural areas. It is absolutely clear that the only way they will deliver the coverage the countryside needs is if they are forced to do so. However rather than pushing them to achieve universal coverage for consumers, Ofcom is setting soft targets for rural coverage. As a result rural consumers face inadequate service and lack of network choice for years to come.”
Further information can be found at www.cla.org.uk/4gForAll and Ofcom’s 700Mhz spectrum auction proposal.
Popular This Week
Politics4 days ago
Carwyn Jones to step down as row over Sargeant inquiry intensifies
News2 weeks ago
Two charged over serious Aberystwyth assault
News2 weeks ago
Terrified student hid in wardrobe during burglary
News2 weeks ago
Dog thefts up 200% in Dyfed-Powys region
News5 days ago
Man sentenced following Tregaron assault
News1 week ago
Men appear in court over serious assault
News1 week ago
Aberystwyth to Cardiff Bus service upgraded and fully reinstated
News2 days ago
Police appeal following Aberystwyth RTC