DYFED-POWYS POLICE last week launched a campaign to help people who live in and visit the counties of Pembrokeshire, Carmarthenshire, Ceredigion and Powys to safely enjoy what the areas have to offer over the summer.
The campaign, entitled #EnjoyDPP, offers practical advice to help people enjoy the towns, beaches, mountains and events in the four counties.
#EnjoyDPP is about giving people the safety advice that could prevent them from requiring police assistance this summer.
With the large influx of visitors to the area our roads get busier as well and officers are reminding drivers and riders to take care when they are on the road and to drive safely and not put themselves or other road users in danger.
Police use a combination of education and enforcement to try and get road users to understand the impact of their actions. Throughout the year there are numerous road traffic campaigns which will focus on the causation factors of road traffic collisions. The campaigns follow the fatal 5 messages of
- Whist driving “under the influence” of drink or drugs you could kill or seriously injure yourself or others
- Kill your speed and slow down. You’re twice as likely to kill someone you hit at 35mph than you are at 30mph
- A vehicle can become a lethal weapon when driven carelessly
- Belt up, you’re twice as likely to die if you don’t
- Switch off your mobile phone before you drive off and do not use it when driving
These are in addition to routine patrols and adhoc operations that take place.
Sergeant Justin Williams, Pembrokeshire Roads Policing Unit said: “Due to the area we live in we attract a high number of visitors who travel on our roads as well as the people who live here. We want all drivers and riders to be safe.
“Every road user can contribute to making our roads safer by driving or riding their vehicles responsibly and complying with the various road traffic legislation. If individuals choose not to obey the law then Dyfed-Powys Police will take enforcement action in order to influence driver and rider behaviour.
“Our message is clear – #EnjoyDPP safely – Be careful on our roads.”