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City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Mother-daughter foot patrol brings 30 year career to a poignant end for Chief Inspector

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AS Chief Inspector Nicky Carter ended a 30 year career in policing, there was no better way to do it than going out on patrol with her daughter.

And for PCSO Charlotte, taking to the streets of Lampeter with her mum was a fitting way to mark her first six months at Dyfed-Powys Police.

Patrolling together in uniform was something the mother-daughter pair had long imagined, with PCSO Carter wanting to join the police from a young age.

The 19-year-old said: “I joined in September 2019, and have wanted to be a part of Dyfed-Powys Police since I can remember. I was inspired by my mum working in the force, and thought it would be a great career.

“I’m really glad I joined before she retired, as it gave us the opportunity to go out on foot patrol in the town where mum had been the local Inspector. It was really lovely.”

Embarking on a career she’d planned since childhood, PCSO Carter took the chance to gain valuable advice from her mum – whose experiences on the frontline inspired her to join.

“Mum has told me to always treat people as I would wish to be treated,” she said. “That’s something I’ll take forward with me.”

“I’m six months in now, and I enjoy dealing with the public and offering reassurance to people in the communities of Lampeter town and surrounding areas.”

For former CI Carter, the foot patrol drew a 30-year career – starting at North Wales Police – to a poignant close.

She ended her time at Dyfed-Powys Police in her home division of Ceredigion, transferring to Aberystwyth in 2006 to take up an inspector post.

Despite admitting there will be concerns for her only child as policing inevitably comes with risks, it was a career she encouraged.

She said: “I was very proud of Charlotte wishing to join Dyfed-Powys. As I retire I still consider that policing offers tremendous job satisfaction and I know that the organisation looks after and cares for its staff.

“I encouraged her to find out about the PCSO role before she applied, and also encouraged her to attend an open evening in Ceredigion to speak to staff. I wanted her to make an informed decision to join the organisation.

“As a parent and a former officer, it is natural to be concerned about what may occur when Charlotte is at work. However, the training, mentoring and support from staff and supervisors is second to none, so that offers me reassurance.”

Looking back at 30 years in policing, CI Carter has achieved plenty to inspire her daughter – and other women thinking of joining. From being a founding member of female networks in two forces, and a committee member of the British Association of Women in Policing, she has also proudly contributed to local and national work to ensure all staff reach their full potential.

She was humbled to receive a leadership award from Chwarae Teg in 2017, and represented chief officers at the International Association of Women Police awards in Alaska in 2019, where two Ceredigion officers were rewarded for their bravery.

When it comes to passing on her wealth of experience to her daughter, the former CI urged her to always consider her own wellbeing as well as that of the community.

“The most important advice I have given Charlotte is to look after herself and her wellbeing as whilst policing is a very rewarding role, it is one that can be both challenging and stressful at times,” she said.

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Ben Lake MP “disappointed” after Agriculture Bill amendment on the standard of food and agricultural imports is rejected by House of Commons

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The UK’s new Agriculture Bill was put before MPs on Wednesday (13 May) for the final time as it reached the Report Stage and Third Reading.

Alongside farming unions and campaign groups, Ben Lake MP has lobbied for the Bill to include a number of important amendments. One of the amendments sought to introduce a legal requirement that agricultural or food products imported into the UK under future trade agreements would need to be produced or processed according to equivalent animal health, welfare and environmental standards as those required of UK prodcuers.

This amendment, in the form of New Clause 2, and which was tabled by the Chair of the Environment, Food and Rural Affairs Committee Neil Parish MP, was rejected by the Commons. All Plaid Cymru MPs supported the amendment and Ben Lake MP said he was “disappointed” that the house did not vote in favour of an amendment to prevent the importation of products produced to lower animal health and environmental standards, and which in turn would have supported the high standards of Welsh produce.

Ben Lake MP said:

“Without this amendment there remains no legal requirement for future UK trade agreements to ensure that any agricultural or food imports are produced to the same standards as those required of domestic producers.

“Farmers in Wales strive to produce quality food in a sustainable manner, but the failure to include this amendment to the Agriculture Bill risks undermining these efforts by keeping the door open to imports produced to lower environmental and animal welfare standards.

“I have always argued that in order to protect our own high standards it is crucial that a level playing-field is maintained in relation to imports, and that farmers in Wales are not put at a disadvantage by having to compete with imports that are produced to lower standards. I sincerely hope that this amendment will be adopted by the House of Lords, so that the House of Commons has another opportunity to support it.”

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How Wales created 19 new field hospitals in less than 8 weeks…

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Across Wales the Welsh Government is supporting the NHS to create new field hospitals and rapidly increase bed capacity.

Health boards have repurposed existing buildings, including the Principality Stadium, a holiday park and even a television studio to provide an additional 6,000 beds.

Field hospitals are designed to support the NHS during the coronavirus pandemic by providing extra bed capacity but they will also help normal hospital services be restarted and support social care services.

Last month, the first patients were admitted to Ysbyty Calon y Ddraig at the Principality Stadium, in Cardiff.

Four to six weeks
Here is how Wales almost doubled its bed capacity in less than eight weeks…

The time it has taken to nearly double hospital bed capacity in Wales, creating field hospitals across the nation.

19 field hospitals in Wales
This includes the repurposing of Bluestone Holiday Park and Parc y Scarlets in west Wales and Venue Cymru in north Wales.

1,500 beds at the Ysbyty Calon y Ddraig
Making it one of the largest field hospitals in the UK.

Five days
The length of time it took to plan Ysbyty Calon y Ddraig, which overlapped with the build phase.

3,000
The number of planning hours, involving more than 20 different disciplines, it took to plan Ysbyty Calon y Ddraig.

£166m
Welsh Government funding for the set up, construction and equipment for field hospitals in Wales.

138,000
The number of pieces of equipment have been provided to help support field hospitals, including beds, imaging equipment, syringe drivers and medicines.

Three North Wales field hospitals have the name Enfys
Meaning rainbow – the symbol of hope and thank you to the NHS during the pandemic.

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