ST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.
Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.
The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.
Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”
The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.
Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”
Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.
“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.
“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”
The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).
Lecture considers the future of war
INTERNATIONALLY renowned war scholar and military conflict expert, Professor Christopher Coker delivered this year’s Kenneth N. Waltz Annual Lecture on Thursday (Nov 16).
Christopher Coker, Professor of International Relations at the London School of Economics and Political Science, is a prolific author on all aspects of war. He is a former NATO Fellow, a former twice serving member of the Council of the Royal United Services Institute, and a regular lecturer at Defence Colleges in the UK, US, Rome, Singapore, and Tokyo.
In his lecture entitled ‘Still ‘The Human Thing’? Thucydides, Waltz & the Future of War”, Professor Coker discussed war as a feature of what we call ‘human nature’ or ‘humanity’ in general, while focusing on urgent contemporary issues such as possible changes in the nature of war by the blurring of the distinction between humans and machines.
He also considered how, as Artificial Intelligence becomes ever more a fact of life, the traditional functions and forms of war could change, discussing such questions as: will we still need war and will war still need us?
Talking ahead of the the event, Professor Ken Booth of Aberystwyth University said: “Chris Coker is a very imaginative, interesting, and controversial thinker. Intellectually ambitious, he always addresses the biggest questions. The titles of some of his most recent books attest to this: Future War, Can War be Eliminated?, Warrior Geeks: how 21st Century Technology is Changing the Way We Fight and Think about War, The Improbable War: China, the US, and the Logic of Great Power Conflict and Men at War: what Fiction tells us about Conflict. We can be sure of a fascinating and challenging lecture about a supremely important area of human behaviour.”
The Kenneth N. Waltz Annual Lecture brings distinguished scholars to Aberystwyth to talk about issues that were central to the concerns of the late Ken Waltz, the leading theorist of international relations over many decades.
Hosted by the David Davies Memorial Institute and the Department of International Politics, this year’s lecture was held in the Main Hall in the International Politics Building on the Penglais Campus.
Youth Service invited to international training event
TWO Youth Workers from Ceredigion Youth Service have been selected to represent the UK on a week’s training opportunity in Horažd’ovice in the Czech Republic.
‘The danger of a Single Story’ is a training course funded by Erasmus+, that combines stories, media, global education and active citizenship to empower trainers, educators and youth workers with the tools to educate young people on issues such as cyberbullying, hate speech, and online harassment.
Elen James, Head of Youth Engagement and Continuing Education, said: “We are extremely proud of both Rebeca Davies and Guto Crompton, 270 people had applied, for 24 places, 2 were allocated for the UK and both places have been assigned to Ceredigion Youth Service staff.
“This is an excellent training opportunity for them, which will inform them and encourage them to reflect on the evolution of media and the consequences that it has on the formation of stereotypes and prejudices. We wish them all the best in Prague!”
Rebeca Davies and Guto Crompton will join 22 other Youth Workers from Cyprus, Czech Republic, Greece, Ireland, Italy, Poland, Portugal, Romania, Slovenia, Spain and Turkey. The week will be hosted at the PROUD Environmental Centre approximately 120km from Prague, from Sunday (Nov 19) for a week.
Rebeca Davies, School Based Youth Worker said: “I’m really looking forward to visiting Prague, and meeting other Youth Workers from across the World. It will be a fantastic opportunity to learn new tools and techniques to encourage and empower young people back here in Ceredigion.”
Guto Crompton, School Based Youth Worker added: “I’m looking forward to learning more about different Youth Work methods and approaches. I’m also eager to develop a greater awareness around education, active citizenship and democracy.”
Cabinet member for Learning Services, Children and Young People’s Partnership, Councillor Catrin Miles, commented: “As a Council, we are very proud of the hard work of our Youth Service to the young people of the county. This will be a very important and worthwhile opportunity for Rebeca and Guto to represent Ceredigion and Wales and we wish them all the best at the event.”
Pot Noodles bought with theft proceeds
ON WEDNESDAY (Nov 15), Aberystwyth Magistrates’ Court heard that a 23-year-old man stole an HDMI cable from a store and sold it for a tenner to buy ten Pot Noodles.
Joel Alexander Owens, of Portland Street in Aberystwyth, pleaded guilty to stealing alcohol to the value of £24.96 belonging to his hometown’s B&M Bargains on June 29. He also admitted stealing an HDMI cable to the value of £14 belonging to Tesco in Aberystwyth on September 24.
Prosecuting, Helen Tench said a staff member at B&M was notified by a member of the public about a male who left the store without paying for items.
CCTV footage was checked, which showed Owens select a number of alcoholic items and leaving the store without making any payments.
Police officers later viewed the footage and identified the defendant.
On October 14, a member of staff at Tesco was informed of the incident at B&M. The Tesco CCTV footage was viewed as a result and the defendant was seen removing an HDMI cable from its box on September 24 and leaving without paying.
Ms Tench said Owens was interviewed on October 19, where he admitted committing the offences in his personal statement.
The defendant also admitted he sold the HDMI cable for £10 in order to buy ten Pot Noodles.
Defending, Katy Hanson said Owens pleaded guilty at the first opportunity and admitted to stealing beer and cider from B&M.
Probation officer Julian Davies stated that the defendant was currently serving a 12-month community order for two previous offences of theft and a breach of a conditional discharge.
Aberystwyth magistrates revoked Owens community order and imposed a 12-month community order with 20 rehabilitation activity requirement days and a four-week curfew.
Owens was told to pay prosecution costs of £85, compensation of £14 to Tesco and compensation of £24.96 to B&M Bargains.
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