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City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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New Integrated Care Centre opens

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Services together in one place: The Cardigan Integrated Care Centre

CARDIGAN’s brand new Integrated Care Centre will open its doors to the public on Monday, December 9.
Hywel Dda University Health Board says the new Centre will bring joined-up care to local communities for the first time.
The opening of the centre follows hot on the heels of the launch of a similar initiative in Aberaeron. It represents a decisive change of direction in the way the Board delivers health and social care services to a largely rural area.
The new centre was developed with £23.8m of Welsh Government funding
The centre will provide a modern, fit for purpose healthcare service – including a GP practice, dental service, and pharmacy. It will also host a range of other clinics and services delivered by Hywel Dda, the third sector, local authority. and partner organisations.
Those services include:
• A nurse-led minor injuries walk-in service with telemedicine links to the emergency department
• Radiology and diagnostics
• Phlebotomy service
• Outpatient suite with consulting rooms and clinical treatment facilities for pre-assessment and outpatient consultations by visiting clinicians and social workers
• Disease-specific services for heart failure, motor neurone disease clinics, and Chronic Obstructive Pulmonary Disease services
• Enhanced telemedicine equipment in clinical areas, providing remote access to specialists from across the professions
• Rehabilitation services, providing opportunities for intensive and slow stream rehabilitation to restore function and improve independence, supported by therapists, nurses and social care staff within the Community Resource Team
• Mental health and learning disabilities services
• A base for the local Community Resource Team in south Ceredigion, including the Acute Response and District Nursing teams
Steve Moore, Chief Executive of Hywel Dda University Health Board, said: “This is an ambitious step forward for our health board, which embodies the strategy we agreed last year to shift our focus to community and primary care. It has taken many years of planning and there have been challenges along the way. We’ve had to work very hard to make sure that we’ve got it right the first time.
“In particular, the hard work and commitment from our staff, and the support of many stakeholders – particularly our local communities – has been a critical part of our journey. It is with these groups in mind that we begin delivering on our ambition of providing safe, sustainable, integrated care for our local population.”

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Ceredigion success at Welsh Indoor Rowing Championships

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THERE was success for Ceredigion at the Welsh Indoor Rowing Championships bringing home nine medals.

Held on Friday and Saturday, 22 and 23 November at the Channel View Leisure Centre in Cardiff, this was the 20th anniversary of the event. The aim in Ceredigion is to grow indoor rowing and to promote the local Sea Rowing Clubs.

On the Friday, 14 children from Aberaeron Comprehensive School and Ysgol Bro Teifi, Llandysul took part in the school event. Some had competed last year for the first time, while others were rowing in the competition for the first time. The standard was exceptionally high, with schools from both Wales and England, with 9 records being broken within the 20 races that were held on the day.

Three medals were won in the school event. Beri Tomkins, Ysgol Bro Teifi; Finley Tarling and Dylan Gwynne Jones, Ysgol Gyfun Aberaeron each won a gold medal. 10 of the children achieved their own personal best times with Beri and Finley even broke national records.

On the Saturday, the club races were held where two junior medals and four senior medals were won. Dylan Gwynne Jones won a gold medal for 4min row under 16. Beri Tomkins won a gold medal with a new personal best of 543 metres rowed in two minutes. Beri now holds four records – year 6 school and Welsh record; and year 7 school and Welsh record.

In the adult event, Leo O’Connor won a bronze medal for 60+years 500m; Hannah Lodder won two gold medals for Ladies 40+ years 500m and Ladies 40+years 2km; and Sam Owen won silver medal for Ladies 40+years 2km.

There are weekly Indoor Rowing sessions held at Ysgol Bro Teifi, Llandysul; Aberaeron Comprehensive School; and Bro Pedr School, Lampeter. These sessions are supported by CRIW which are the indoor rowing group within Ceredigion. CRIW also run sessions on a Monday evening at Aberaeron Leisure Centre.

Rhidian Harries, Active Young People Officer, said, “The Young Rowers from Ceredigion have done fantastically well at this national competition. The event was very well organised, and many English schools that are recognised as rowing schools attended. However, the children from Ceredigion showed that they could compete against anyone. It’s a great credit for them and also for CRIW, who have been working tirelessly to grow the sport in the area. Their support and enthusiasm has been crucial, and they should take great pleasure in the success and the performances of these young rowers.”

CRIW will be running their own Indoor Rowing Competition at Teifi Leisure Centre, Cardigan on Saturday, 28 March 2020. Search them on Facebook for more information.

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Magistrates uphold council decision not to renew dog-breeding licence

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ON MONDAY 18 November 2019, Rhydian Jones of Waun Lluest, Gorrig, Llandysul appeared before Aberystwyth Magistrates at an appeal hearing objecting to the decision not to renew his Dog Breeding Licence.

Ceredigion County Council took the decision under the Animal Welfare (Breeding of Dogs) (Wales) Regulations 2014, because of breaches in licence conditions identified during unannounced inspections of the premises. The breaches included the lack of supervision, enrichment and socialisation given to the dogs. Breaches also included the unsatisfactory cleaning of premises and the absence of dog breeding records. There was also a failure to make improvements requested of Mr Jones previously.

Health and Welfare Reports provided during the hearing detailed health problems with the dogs which included lice and mange.

Mr Jones disputed the findings and decision of the council throughout the appeal hearing. His defence referred to the considerable amount of improvements that had been completed.

The court concluded that the council had provided full and clear grounds for not renewing the Dog Breeding Licence, stating that the council was both reasonable and proportionate in their actions. The court accepted that the establishment was unsatisfactory in many respects whilst acknowledging that significant improvements had been made. It took into consideration the history of non-compliance at Waun Lluest, the testimony given by the appellant and the lack of confidence in him as a licensee. The court concluded that the recent improvements made by Mr Jones were unlikely to be sustained and found in favour of the council. The appeal was dismissed. Mr Jones was ordered to pay £500 costs.

Alun Williams is the council’s Corporate Lead Officer responsible for Policy and Performance. He said, “We are delighted that Magistrates found in our favour. A decision not to renew a licence is not taken lightly and officers and council solicitors had to build a robust case to present to the court. We will continue to make unannounced inspection visits to all licensed dog breeders in the county, the great majority of which operate well within regulations and the conditions of their licence. We will also pursue those individuals who breed dogs without a licence. Anyone with information on such activities should contact the council on 01545 570 881.”

Mr Jones previously held a licence to breed 26 adult dogs. His establishment had recently featured in a BBC Wales investigative documentary, although the council had decided not to renew the licence many months before broadcast.

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