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City stars in new TV advert

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city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Penrhyn-coch Brownies compose song

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PENRHYN-COCH Brownies were congratulated for composing a new Welsh language song recently. The workshops were part of a program of Welsh language workshops organised by Cered – Menter Iaith Ceredigion.

Following a series of workshops with the young singer, Mari Mathias from Talgarreg, the girls decided to compose a song. ‘Yn yr Haf’ was recorded with the girls singing and Mari on the guitar. All the group members received a copy of the song on CD.

Rhodri Francis, Cered’s Development Officer said: “It has been a pleasure to work with the group and we congratulate members on their masterpiece. Thanks also to the leaders for their enthusiasm in securing opportunities for the members to socialise in Welsh outside of school hours.”

Cered’s main aim is to support, influence and develop the use of the Welsh language in Ceredigion through partnership and co-operation, to establish the best possible foundation for the development of the language in the society and community.

Wendy Reynolds, leader of the Brownies unit in Penrhyn-coch said: “The experience has been amazing for the girls and they’ve had a lot of fun doing activities through the medium of Welsh.”

Follow all the news about the wider work of Cered, through liking the Facebook page @ceredmenteriaith or follow on Twitter @MICered.

For more information on Cered, phone 01545 572350 or email cered@ceredigion.gov.uk.

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Theatre caravan coming to Aberystwyth

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THE SMALLEST cinema in a theatre caravan will be on the Promenade in Aberystwyth for three Saturdays this summer.

Staff from Ceredigion Museum, together with the Friends of Ceredigion Museum, will be hosting a series of free entertaining events in and around the theatre caravan on July 28, August 4, and August 11 between 12pm and 4pm.

Sarah Morton, the Events Organiser for Ceredigion Museum said, “We have a series of short local films from the National Film and Screen Archive which links to our summer exhibition relating to the seaside at the museum, in the old Coliseum Theatre. The two minute films show people on the beach and promenade in Aberystwyth as well as Y Borth. We will also have singing from the Showtime Singers to add to the entertainment.

“We will be situated in and near the bandstand and hope to be able to bring some of the traditions of a typical coastal break back to life.”

Besides the theatre caravan, there will be a Guess-the-Object held in the bandstand with museum staff to aid in identifying the mystery objects.

For more details about the caravan and the entertainment, contact Sarah Morton at Ceredigion Museum on 01970 633088

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Surprise presentation for retiring cook

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AFTER feeding hundreds of children in her role as cook at Ysgol Eglwyswrw for the past 40 years, Mrs Anona Williams is finally hanging up her apron. But there was a shock in store for Mrs Williams when she arrived at the school for one of her last days at work on Tuesday (Jul 17).

Cameras from the S4C magazine programme, Heno, were present to capture her receiving a special award from music conductor and presenter, Alwyn Humphreys.

She started at her post in 1978 and during that time has fed three generations including her own niece and nephew and great-niece and great-nephew.

Headteacher, Edryd Eynon, said Mrs Williams would be sadly missed.

“We will miss her delicious meals and her caring nature,” he said.

“She spoils all the children and is like a grandmother to them. Her contribution to the school is priceless.

“She ran the breakfast and the Cook It clubs and ensured all pupils had an exciting experiences working with food and preparing many delicious recipes.

“Every sports day she would prepare and donate coffee, tea and her famous scones and all the money she raised would be given to school funds. She did this for 40 years.

“Mrs Williams will be sadly missed at Ysgol Eglwyswrw not only for her delicious food – especially her pizza and coleslaw – but also for her caring and loving character. We wish her all the best for the future.”

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