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City stars in new TV advert



city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

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Two years of Active Travel improvements worth £336,750 completed in Cardigan



Councillor John Adams Lewis: On the newly widened footway

WORK has recently been completed by Ceredigion County Council to widen the footway on Pont y Cleifion Road, which sees the culmination of a two year package of grant-funded Active Travel improvements in Cardigan.

Deputy Leader of the Council, Councillor Ray Quant MBE, Cabinet Member with responsibility for Technical Services said, “I’m delighted that grant funding of £294,575 has been received from the Welsh Government’s Local Transport Fund over the two year programme. Coupled with financial contributions also made by Ceredigion County Council and Cardigan Town Council, the total value of this package scheme amounted to £336,750 to benefit the well-being of residents of Cardigan town. Further potential improvements have been identified by Highways Officers and these will be developed next year with a view to future implementation and construction.”

During the first year, the improvements were concentrated in the vicinity of Cardigan Primary School, which saw the introduction of a new 20 mph zone with traffic calming, wider footways, upgraded crossings and a new path to the swimming pool. A new cycle shelter and two new scooter shelters were installed at the primary school to help encourage more Active Travel journeys and less car trips. This was aided further by providing two brand new scooters and helmets which the school have used for pupils to earn ‘Scooterer of the week’.

The second year saw a 20 mph zone and traffic calming implemented outside Cardigan Secondary School, again with wider footways and new raised table crossings to aid pedestrians and mobility users. A new cycle shelter was installed to encourage pupils and staff to cycle to the school. The scheme included completion of the ‘missing’ footway link to the other side of the road on Aberystwyth Road with new resurfacing which has improved pedestrian connectivity and user comfort.

A new pedestrian refuge was also installed in the carriageway to aid crossing on Aberystwyth Road. The footway on Pont y Cleifion road was previously narrow and unsuitable for pushchair or mobility users due to the lack of dropped kerb provision. However the recent construction works have brought this section of footway up to modern design standards and provides a better quality Active Travel link between the town centre and the Parc Teifi Business Park.

Councillor John Adams-Lewis, Local Member for Mwldan ward and Chair of governors for Cardigan Primary School added, “I’m pleased that Cardigan Town Council has supported these improvements financially which has resulted in a number of footway enhancements in the town, especially at both our school locations which have benefited from road safety improvements and reduced speed limits. I would also like to thank Ceredigion County Council for their financial contributions and to Highways Officers for securing this grant funding and for overseeing these high quality works.”

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Police warn online trolls over ‘malicious’ Kiara comments



DYFED-POWYS POLICE have warned online trolls that they may take action against malicious comments relating to Kiara Moore, the 2-year-old child who sadly died in the River Teifi on Monday (Mar 19).

Her mother, Kim Rowlands, and father, Jet Moore, both posted on social media site Facebook following their daughter’s death.

Jet, responding to questions about the incident, said that it was a tragic accident.

Jet Moore: Explained what happened in Cardigan

He posted: “Just to let every one who keeps asking how know, it was the lemons stacked up too far!

“They got in the car to go home. Sat on bank card which snapped and needed money to get home etc.

“Went back to the office to get money from the desk and came back to no car. Looked in the river, no signs. So we thought she and the car had been taken.

“The police found the car a while later and went way beyond the call of duty jumping in and pulling her out.

“They tried to revive her for hours but unfortunately could not.

“Everyone had done their best.

“Thank you all so much for the support it means the world!”

Kim Rowlands: With her daughter, Kiara

His partner, Kim, added in a separate post: “Sadly yesterday my beautiful baby girl passed away!

“Due to my own stupidity, I will have to live with the guilt for the rest of my life!

“Mummy loves you baby girl and I’m so sorry.”

Many users of the social network commented on the posts which caused offence to many readers.

Now Dyfed-Powys Police has warned people to ‘think very carefully’ before commenting, and not to speculate about the events of Monday afternoon.

A spokesperson said: “Enquiries are continuing to fully understand the circumstances surrounding this tragic incident.

“Examination of the vehicle will form part of these enquiries.

“We can also confirm that the vehicle had not been stolen.

“We are aware of potentially malicious comments relating to the incident on social media. These are being reviewed and action may be taken where appropriate.”

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Two cardigan women warned of jail time



TWO Cardigan women have been warned they could go to jail.

Sarah Prytherch-Jones and Sarah Murnane appeared before Miss Recorder Elwen Evans at Swansea Crown Court for a plea and trial preparation hearing.

Prytherch-Jones, aged 32, of North Road, and Murnane, 35, of Greenfield Row, admitted breaking into a property on St Mary Street, Cardigan, on September 8, 2016, with the intention of causing criminal damage.

The plea was accepted by Nicola Powell, prosecuting, and a charge of burglary with the intention of causing grievous bodily harm was withdrawn.

They will be sentenced on April 3.

Miss Recorder Evans warned them that the offence was a serious one and that a jail sentence would be at the forefront of the sentencing judge’s mind.

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