ST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.
Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.
The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.
Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”
The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.
Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”
Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.
“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.
“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”
The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).
Police release new CCTV image of murder suspect
DYFED-POWYS POLICE has released a new CCTV image of Steve Baxter, who detectives are keen to speak to in connection with the murder of Simon Clark from Pendine, Carmarthenshire.
The image was captured in Glynneath on Saturday, September 29. He is believed to have traveled to the west Wales area shortly afterwards and is believed to be in the Haverfordwest area.
Baxter, also known as Steve Tidy, Steve Rowley, Wayne Tidy or William Tidy, is aged 52, 5’5” (1.65cm) tall and has tattoos on his forearms – the name Chez and entwined circles on his left arm and a serpent on his right arm.
He is bald, but was last seen wearing a hat and wig, as shown in this image. He may have made other attempts to alter his appearance such as growing facial hair or wearing glasses.
Detective Superintendent Huw Davies said: “We’re releasing this CCTV image from the latest confirmed sighting of Steve Baxter to give people the most up to date example of how he may be dressed and how he may currently look.
“Time is passing and we really need to speak to Steve Baxter to build a more accurate picture of what happened in Pendine.
“To anyone that may know where he is, please pass this vital information to police.”
The independent charity Crimestoppers is offering a reward of up to £5,000 for information leading to Steve Baxter being found. Information would be taken by the charity anonymously.
If you see Steve Baxter call Dyfed-Powys Police on 999.
If you have any information on the whereabouts of Steve Baxter call Dyfed-Powys Police on 101 immediately.
To pass on information anonymously, contact Crimestoppers on 0800 555 111 or through the non-traceable anonymous online form at www.crimestoppers-uk.org.
David Davies Llandinam show comes to Tregaron
THERE will be a special opportunity for the people of Tregaron to learn about one of Wales’ most successful industrialists, David Davies Llandinam with a performance by the drama company “Mewn Cymeriad”.
To celebrate David Davies’ link with the area, Cered: Menter Iaith Ceredigion, Cymdeithas Hanes Tregaron and Clwb Plant Capel Bwlchgwynt have organised a performance of the family friendly show “David Davies Llandinam”.
David Davies was born in Llandinam, Montgomeryshire but he had an influence across Wales. He built railways across the country including the Manchester and Milford Railway that connected Tregaron with Aberystwyth and Carmarthen by using a huge amount of Cardiganshire wool to lay the rails across Cors Caron.
In addition to being an astoundingly successful entrepreneur, David Davies Llandinam was the MP for Cardiganshire between 1874 and 1886. Nine years previously, he stood against one of Tregaron’s hero, Henry Richard to be the local Liberal Party candidate for the 1865 Election.
Councillor Catherine Hughes, Cabinet Member for Children’s Services and Culture, “The history of David Davies Llandinam is very interesting. It’s wonderful to see organisations coming together to put on this show in Tregaron and Mewn Cymeriad following this character’s fascinating story.”
Mewn Cymeriad is a drama company that travels across Wales to present one actor shows full of fun and excitement to children about historic characters such as Barti Ddu, the Lord Rhys, Hedd Wyn and Owain Glyndŵr. The David Davies show was written by Mewn Cymeriad’s founder Eleri Twynog Davies and the show is performed by the actor Ioan Hefin who has starred in programmes such as Hidden, Gwaith Cartref and Teulu.
The free show of David Davies Llandinam will be shown at Bwlchgwynt Vestry, Tregaron on Monday, 29 October at 7pm. Come to see the actor Ioan Hefin present a lively and interactive show about the man who brought the train to Tregaron. It is an interactive show that is aimed towards children aged 6 to 11 however it is suitable for the whole family.
For further Information, contact Steffan Rees, Cered’s Community Development Officer on 01545 572 350.
Visit to inspect new Active Travel works held
SUSTRANS CYMRU director, Steve Brooks visited recent work to the Aberystwyth Active Travel Network on 26 September. The network of pedestrian, cycling and general accessibility improvements has been developed in partnership with the Welsh Government and Sustrans.
Mr Brooks met with Councillor Alun Williams, Ceredigion County Council’s Cabinet member responsible for Adult Services and the Council’s Sustainability Champion, as well as Council Officers. During the visit they discussed the work carried out so far and future work to improve the Active Travel Network in Ceredigion.
Councillor Williams praised the work undertaken to date, “It was a pleasure to meet with Sustrans colleagues and County Council officers. The excellent work that the County Council has done so far in Aberystwyth was showcased, with the aim of encouraging children to cycle, scoot and walk to school. The improvements do of course benefit everyone in the community by helping to encourage healthier and more active lifestyles whilst reducing traffic congestion and we had a useful discussion about further developing active travel initiatives across the whole of Ceredigion.”
Three towns in Ceredigion have been designated as Active Travel Settlements under the Active Travel (Wales) Act 2013. The Council carried out a public consultation during 2017 to identify and prioritise future improvements. As a result, walking and cycling routes are being improved incrementally through various Welsh Government grants as funding permits and subject to physical constraint.
Steve Brooks said, “Plascrug Primary is one of many schools in Ceredigion where Sustrans’ Active Journeys Programme is delivered and it’s great to see the positive difference made at these locations, in conjunction with improved routes and new scooter and cycle shelters installed by the County Council following successful grant funding from the Welsh Government. The Programme includes classroom activities where pupils can help influence future grant bids and also embraces a range of engaging activities which helps to build the confidence, enthusiasm and skills needed to help form new active travel habits. These activities and lessons support schools’ efforts in achieving Eco-Schools and Healthy Schools awards as well as working towards Sustrans School Mark award which recognises excellence in sustainable travel.”
The Council is also improving active travel opportunities outside these three settlements, such as near schools, employment sites and key tourism destinations.
Image: Left to Right: Sioned Lewis, Sustrans Cymru; Plascrug Primary School Pupils; Councillor Alun Williams; Steve Brooks, Sustrans Cymru; Gari Jones, Ceredigion County Council.
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