FARMERS from Glamorgan have gone all out promoting Welsh lamb when they joined red meat agency Hybu Cig Cymru – Meat Promotion Wales (HCC) at their supermarket tour in Cardiff.
FUW Glamorgan county chairman Richard Walker and FUW Presidential Policy team delegate for South Wales Ian Rickman met with customers at Costco Wholesale UK Ltd. to promote the fine flavours, tenderness and versatility of Welsh Lamb.
It also provided an opportunity to explain the meaning and importance of the Protected Geographical Indication (PGI) logo to supermarket shoppers.
Richard Walker said: “Our food produce is grown and reared to the highest welfare standards across Europe or in the world even. It should therefore be a priority that home grown food is served at our dinner tables and is readily available in our supermarkets.”
In addition to Welsh produce taking prime position on supermarket shelves, the FUW has long called for Welsh and UK produce to be available in schools, hospitals, local authorities, leisure centres and nursing homes throughout the year.
“Local produce, such as Welsh lamb and beef should be the first choice for supermarkets, restaurants and everyone else who has a role to play in the food chain. It is great to see that more and more retailers are choosing Welsh premium products over cheap food imports but there is a lot more to be done, especially in light of our exit from the European union and the uncertainty over future export markets,” added Richard Walker.
Earlier this year the Union welcomed the call from the Environment, Food and Rural Affairs Committee Chair, Neil Parish MP, for the British Retail Consortium to do more to improve British lamb prices and availability in supermarkets.
In his letter to the British Retail Consortium, he highlighted that a number of major supermarkets are relying on imported lamb for the majority or all of their lamb stocks, and are not selling British lamb.
The MP further asks for assurances ’that UK retailers are supporting and promoting British lamb with consumers and ensuring that British lamb products are not undercut by cheaper imported products or promotions’.
“One thing that we are reminded of and something we have known for many years, centuries even, is that the food we produce in Wales and across the UK is of first class quality.
“Our lamb is loved across Europe, our beef is renowned for its tenderness and full flavour. So it saddens me that our award winning food produce is not always getting the recognition here at home as far and wide as it should.
“It is therefore welcome to see Costco Wholesale UK Ltd. joining the line of already committed retailers who make sourcing our Welsh lamb a priority and we enjoyed joining HCC to promote our fine Welsh lamb,” said FUW Presidential Policy team delegate for South Wales Ian Rickman.
“We very much appreciate support from farmers for our promotional activity,” said HCC’s Consumer Executive Elwen Roberts.
“It was great to have a helping hand from Ian and Richard to educate the public about our top-quality produce. Hearing directly from producers about how the meat is reared makes such a difference to consumers. Early indications are that the promotion, tastings and recipe leaflets gave sales of Welsh Lamb in the store a real boost,” she added.
Plan for ‘collaborative approach’ to tackling rural crime issues
THIS week (Mar 9) Police and Crime Commissioner Dafydd Llywelyn chaired a strategic meeting with key stakeholders to identify collaborative opportunities to tackle rural and wildlife crime in the Dyfed-Powys area.
Following a meeting with the Farming Unions in Wales earlier this year, Police and Crime Commissioner Dafydd Llywelyn is keen to establish a Strategic Partnership Working Group with key stakeholders that will aim to identify ways of working collaboratively to tackle some of the rural and wildlife crime issues in Dyfed-Powys.
Dyfed-Powys Police have recently appointed a Sergeant for the Rural Crime Team, and the Police and Crime Commissioner has been keen to consult with key stakeholders to gain an input from partners to support the development of a new Rural Crime Strategy for the Force.
Key Stakeholders that were invited to be part of the strategic group include both NFU Cymru and FUW unions, as well as local authorities, National Parks, RSPCA and many others.
Police and Crime Commissioner, Dafydd Llywelyn said: “I had positive discussions with representatives from both unions earlier this year to highlight some of the rural crime issues in the Dyfed-Powys area.
“One of the priorities identified was the need to take a collaborative approach to tackling rural and wildlife Crime, and the meeting with several key partners today was an opportunity to develop discussions and ideas further”.
Earlier in March, PCC Dafydd Llywelyn published a Rural Crime bulletin, which highlights some of the work that has taken place recently in the Dyfed-Powys area, and cross border collaborative initiatives.
PCC Dafydd Llywelyn noted that this multi agency partnership will aim to build on some of the great work that is already happening, and said; “This meeting today comes a year on from the successful St. David’s Day Conference focusing on Rural Crime that I held at Police Headquarters last year. The last 12 months have been like no other but sadly crime and incidents affecting the rural community have continued.
“Today’s multiagency Strategic meeting was an opportunity to present the new Sergeant for the specialist team, and to discuss a new website that we are developing in partnership with North Wales Police to provide key crime prevention messages to the agricultural industry – the Future Farms Cymru initiative.
“I’m grateful to all partners who attended the meeting today, and I now look forward to take all comments on board as we look to re-energise and refocus the work of the Dyfed Powys Rural Crime Team.”
NFU Cymru ‘responds robustly’ to WG
NFU CYMRU has said that many proposals within the Welsh Government and Defra’s Welfare in Transport consultation will cause significant disruption to livestock transportation in the UK.
In a robust response to the joint Welsh Government / Defra consultation, the union has stressed the significant impact the proposals would have on the livestock and poultry sectors, and raised concerns that if the proposals are implemented, they will fail to deliver any meaningful benefit to animals’ welfare.
Wyn Evans, NFU Cymru Livestock Board Chairman said: “In order to ensure the best possible welfare outcomes, the main priorities should be the animal’s fitness to travel, loading and unloading, driver training and experience, rather than the length of the journey or the external temperature at the time of transport.
“We firmly believe that the current regulations for domestic transport already deliver high welfare, as a result of the standards, cleanliness and adaptability to different weather conditions of transport boxes in the UK. But as an industry, we want to strive for even better. We believe that in order to do that there should be more focus on certified training and providing clearer, sector-specific guidance, particularly during loading and unloading rather than what is proposed in the consultation. Good welfare and healthy livestock go hand in hand; safe arrival at a destination, be that at market or abattoir, must be and is a priority.
“The transporting of livestock is an integral part of UK food production. The suggested changes to journeys based on duration and weather conditions would cause serious delays and disruption, potentially damaging welfare outcomes, while changes to vehicle requirements would add significant costs. It will also lead to many more journeys being made, increasing greenhouse gas emissions, which work against both farming’s and the government’s net-zero targets.
“Turning to the part of the consultation on live exports, we have inputted our views into a proposed NFU assurance scheme, which is detailed in an appendix in the response. This would be extremely effective in delivering welfare outcomes at the same time as maintaining this trade, as assessing the animals’ health and reporting back to producers is a fundamental part of the scheme.”
Richard Williams, Chairman of NFU Cymru’s Poultry Group said: “Looking at the month of January for example, over the last three years on average there were 10 days where temperatures were five degrees or less. If the proposals were implemented to stop transport at this temperature, no broilers could be collected off-farm in those days. If we had a prolonged cold snap; this would have a massive effect on the food chain.
“With any policy developments government makes, it is essential they are based on the latest evidence. We have an industry to be proud of, with world-leading standards, and that includes our current transportation requirements for all farmed livestock.”
Export push for Welsh Lamb
PGI Welsh Lamb will feature in export marketing events in Dubai and Qatar over the coming months, despite Coronavirus restrictions, with the industry aiming to continue a major growth in exports to the Middle East region.
Hybu Cig Cymru – Meat Promotion Wales (HCC) will have a presence at the upcoming Gulfood 2021 trade show during February 21-25 with support from the Welsh Government via the Enhanced Export Fund. The event, which takes place in Dubai, is the first global trade show to take place in nearly a year due to the Coronavirus pandemic. In-market representatives will promote PGI Welsh Lamb to buyers at the Covid-secure event.
The Middle East is an important and growing export market; newly published export data shows that the volume of UK sheepmeat exports increased by 18.3% on levels seen in 2019 and a hefty 368% compared to 2018. HCC helped to secure four new retailers as stockists of PGI Welsh Lamb in Qatar over the last year along with a high-end online retailer in the United Arab Emirates.
HCC’s Export Development Executive, Deanna Jones, explained ‘Welsh Lamb exports have grown rapidly in the Middle East over the last few years and the market now sells Welsh Lamb through wholesale, retail and foodservice.’
‘Whilst we will not be attending any events in person, it is important that Welsh Lamb has a presence at Gulfood 2021 and other trade events as we continue to build the customer base and profile of our products.’
Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “I am very pleased we have been able to support Hybu Cig Cymru as they continue to promote Welsh produce internationally – particularly given the increasing export value of the Middle East to Welsh Lamb producers.
“While restrictions mean delegates will not be able to attend in person, it is vital that Wales continues to have a presence at trade events such as Gulfood 2021, and I am very pleased Wales will be at the table in Dubai.”
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