DELEGATES of the Farmers’ Union of Wales Younger Voice for Farming committee met with representatives from Dunbia, Hybu Cig Cymru – Meat Promotion Wales (HCC) and the CO-OP, to discuss the future for lamb production in Wales and wider #FarmingMatters.
The meeting, which was held at the Dunbia Llanybydder plant in Ceredigion, was followed by a tour of the site, allowing delegates to see the whole process from slaughter through to packaging.
The Llanybydder plant has a weekly retail capacity of 200 tonne, slaughter capacity for 30,000 lambs per week and employs approximately 600 people, from 14 countries.
Delegates heard from Alison Harvey, Dunbia’s Agriculture Manager for Lamb, and Wyn Williams, Senior Livestock Buyer, who explained the history of the Llanybydder site since it was first established in 1956 by Oriel Jones, through to the current day where a newly formed joint venture between Dawn Meats is hoped to enable Dunbia to further develop as a leading supplier in the UK market.
Speaking after the visit, FUW Policy Officer Charlotte Priddy said: “It was a great meeting and really useful for our young farmers to hear from industry experts and to discuss issues that affect them.
“The conversation was varied and we covered a range of #FarmingMatters, with the focus of enhancing and securing a positive future for Welsh lamb. Having this kind of conversation where key issues are discussed by a range of different parties is a great way to hear other people’s views and to work together on common ground for a stronger voice for the industry.”
HCC’s Industry Development and Relations Manager John Richards, who also joined the meeting, added: “This was a fantastic chance to exchange ideas and work with enthusiastic farmers who represent the future of our industry.
“We had a chance to discuss many of the main challenges and opportunities that the sheep sector faces over the next few years, including ensuring a sufficient supply of lambs at all seasons, maximising eating quality, and managing volatility in the marketplace. Producing with the modern consumer in mind was a key theme throughout.”
“The tour of the factory was incredibly interesting – seeing the full process from slaughter to packaging the final product ready for the consumer is something I would fully recommend to anyone in the business,” added Charlotte Priddy.
A digital future for Ceredigion
STARTING from today (Dec 15), we are excited to announce that The Ceredigion Herald will be a digital only publication.
Our website and social media pages have always been an important outlet for delivering news to Ceredigion, and with the re-launch of Herald Radio this year, and the launch of our news channel Herald News 24 next year, the methods in which we deliver news to Ceredigion is only going from strength to strength.
Put simply, what this means for our readers is more content, delivered quicker, and with all the benefits that only an online platform can provide – such as picture galleries and video content.
Since the first edition, The Ceredigion Herald has gained a reputation for tackling the tough stories which others ignored, reporting on local news and events, and being a voice for the communities across Ceredigion.
This is not changing.
Over the coming weeks and months we will be rolling out new additions to the website, launching our online news channel, and much more.
We hope you look forward to the evolution as much as we are, and if you have any comments, feedback or ideas, we’d love to hear them.
FUW holds open meeting to discuss bank closures
IN LIGHT of the announced NatWest bank closures in Ceredigion, affecting the Lampeter and Cardigan branches, the Farmers’ Union of Wales is holding open meetings with Plaid Cymru to discuss a way forward with local MP Ben Lake and AM Elin Jones.
The meetings will take place on Thursday (Dec 21) at Lampeter Rugby Club and Thursday, January 18 at the Guildhall, Cardigan. Both meetings will commence at 7.30pm and are open to all.
Speaking ahead of the meetings, FUW Ceredigion CEO Mared Jones said: “The closure of those banks will have a detrimental effect on our local towns, as they serve not only villages close by but many of the neighbourhoods in surrounding areas, as well as providing employment to local people.
“We are therefore holding two open meetings with our local elected representatives to discuss a way forward and I hope many of you will be able to join us.”
Farmers warned of targeted fraud attacks
DYFED-POWYS POLICE is warning the farming community to be extremely wary of any suspicious calls, texts or emails as a scam specifically targeting the agricultural sector has been identified.
During December farmers start to receive payments through the CAP (Common Agricultural Policy).
Information about the payments, including the recipients’ names and the amount paid, is publically available, meaning criminals are able to directly target victims making their approaches appear more convincing.
The scam communications will typically claim that fraud has been detected on the farmer’s bank account and that urgent action is required to safeguard funds.
The victim is then persuaded to divulge personal or financial information, or even to transfer money directly into a so-called ‘safe account’.
With some grants worth thousands of pounds, in past years fraudsters have stolen significant amounts of money from their victims.
Paul Callard, Financial Crime Team, Dyfed Powys Police said: “If you receive such a call or message, hang up the phone and do not reply directly. Instead, wait five minutes and ring your bank to alert them to the scam, using a phone number that you trust – such as the one from the official website.”
Be wary of:
• Any calls, texts or emails purporting to be from your bank, the police, a Government body or other organisation asking for personal or financial details, or for you to transfer money.
• Cold callers who suggest you hang up the phone and call them back. Fraudsters can keep your phone line open by not putting down the receiver at their end.
• Any request to check that the number showing on your telephone display matches an organisation’s registered telephone number. The display cannot be trusted, as the number showing can be altered by the caller.
• You will never be asked for your 4 digit PIN or your online banking password, or for you to transfer money to a new account for “fraud reasons”.
• If you receive a suspicious call, hang up, wait five minutes to clear the line, or where possible use a different phone line, then call your bank or card issuer on their advertised number to report the fraud.
Never disclose your:
• Four digit card PIN to anyone, including the bank or police.
• Your password or online banking codes.
• Personal details unless you are certain you know who you are talking to. People are not always who they say they are.
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