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Free sessions on Welsh language in social media

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BUSINESSES and organisations in Aberystwyth and Lampeter can take advantage of free information sessions which will offer networking opportunities along with opportunities to share best practice on using the Welsh language in social media.

Eleri Davies, who runs a Caravan Park in Mwnt, will lead the session on how to utilise social media using the Welsh language. There will also be an opportunity for those who attend to discuss their present social media usage and to share ideas for the future.

Social media is an important marketing tool. Welsh language marketing opportunities, such as Yr Awr Gymraeg (#yagym), or ‘Welsh Hour’ on Twitter, are part of a Welsh language digital community which offers businesses a chance to engage with an audience which appreciates the effort made by businesses to use the Welsh language online.

Councillor Catherine Hughes, Cabinet Member with responsibility for Culture said, “Using the Welsh language online can strengthen the relationship with customers, raise brand awareness and make a business or organisation stand out. It shows that a business or organisation is supportive of the local culture and community. With social media accounts by now driving traffic to specific websites, it’s a way for businesses and organisations to develop a relationship with new customers. It can gain an appreciation from Welsh language customers and customers who aren’t Welsh speakers.

The Aberystwyth Social Media Information Session will be held at Coleg Ceredigion’s Aberystwyth campus on 26 November at 6pm.

The Lampeter Social Media Information Session will be held at the Lloyd Thomas Centre on the University of Wales Trinity Saint David, Lampeter Campus on 29 November at 5pm.

Non Davies, Cered Manager, said, “With the growing emphasis on online promotion, this session is an opportunity for us to support local businesses and the local economy and to highlight the potential benefits of using different techniques to highlight their uniqueness.”

The Welsh in the Workplace project has received LEADER support through the Cynnal y Cardi Local Action Group. The Project is administered by Ceredigion County Council and is funded through the Welsh Government Rural Communities – Rural Development Programme 2014-2020. The Programme is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

The sessions are arranged by the team at the ‘Welsh in the Workplace’ project, which is run by Cered: Menter Iaith Ceredigion. Contact the Development Officers to confirm a place, or if you would like support to increase the use of the Welsh language in your business or organisation on 01545 572 350.

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New Quay RNLI lifeboat crew trains with lifeguards

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NEW QUAY lifeboat station hosted a special training evening with the lifeboat crew and Ceredigion’s RNLI lifeguards last week.

Pete Yates, one of New Quay RNLI’s inshore lifeboat helms, worked closely with Ceredigion lifeguard supervisor, Tirion Dowsett, to plan scenarios for the teams to practice working together in casualty care situations.

A large scale scenario included four casualties to be dealt with by the inshore lifeboat crew and two lifeguard teams on a nearby beach, whilst a third lifeguard team and lifeboat crew members dealt with a separate scenario at the lifeboat station.

Pete said: “It was a great evening of training. We had 9 lifeguards and 13 lifeboat crew in attendance.

“The main scenario included casualties suffering from hypothermia and propeller injuries. A second scenario involved a mechanic suffering head injuries in the forepeak of the all-weather lifeboat and requiring extraction on a stretcher.

“On completion of these scenarios we all gathered back at the station where one of our senior crew members sprung a great act at being a diabetic having a hypo, and being suitably angry and aggressive.”

Roger Couch, New Quay RNLI’s Lifeboat Operations Manager, added: “It was great for our lifeboat crew members to work with the lifeguards as it builds a deeper understanding of each other’s roles and encourages teamwork between us. This is of great benefit when dealing with real life casualty care situations.”

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Coastguard rescues dog stuck on cliffs

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LAST TUESDAY (Aug 27), New Quay RNLI’s inshore D-class lifeboat, Audrey LJ, was tasked by Milford Haven Coastguard to assist the Coastguard with a dog stuck on the cliffs near New Quay.

The volunteer crew launched the inshore lifeboat at 1.50pm with four crew members on board and made their way south down the coast.

Brett Stones, New Quay RNLI’s helm said: “We located the dog on the cliffs by Castell Bach, near Cwmtydu. We stood by while the Coastguard team caught the animal. The dog was unharmed and safe with the Coastguard so we were stood down.

“However, while returning to station we were then tasked to a small vessel with engine failure. We towed the stricken boat with three people on board back to New Quay. We rehoused the inshore lifeboat and it was ready for service by 2.40pm.”

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New maintenance Lorries cut carbon emissions

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The Ground Maintenance Team has purchased three new lorries to support ground maintenance services in Ceredigion.

The new lorries will move Ceredigion County Council’s Ground Maintenance Service’s equipment to and from the grounds that they look after. The lorries will also take cut grass away for composting. This provides the most efficient way of maintaining the areas that the team is responsible for.

Councillor Dafydd Edwards is the Cabinet member responsible for Highways and Environmental Services together with Housing. He said: “The new vehicles replace ones which had provided excellent service for almost 20 years. They are fitted with Euro 6 engines which are considerably more efficient and better for the environment.”

The Grounds Maintenance Team is also incrementally introducing electric-powered mowers, blowers, hedge cutters and strimmers into its fleet. This equipment is better for the environment, is easier to use and causes less noise and vibration.

The new lorries support Ceredigion County Council’s commitment to be a net-zero carbon council by 2030.

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