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Video firm supports local businesses

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A PEMBROKESHIRE based video production company is developing its facilities to help local businesses in new ways.

Oddsox Productions is a unique, professional video production service. They work with local businesses to provide a unique and cost effective way to advertise to new customers worldwide via video advertising on website and social media.

Creative director Nikki Ross, of Pembroke, says: “It’s so difficult to set up a successful, sustainable business in this part of Wales. Lack of money in the local economy means most small businesses are struggling to survive. We work with clients in the oil and gas industry and local smaller businesses to help grow the local economy.”

Nikki gained a degree in Film, Television and drama studies at Aberystwyth University and went on to do work experience with Prospect pictures in London, helping out at the Good Food live show. Returning to Pembrokeshire she spent time working as a runner and production assistant with Curlyman productions before setting out on her own venture.

“I set up Oddsox productions in 2008 in the middle of the recession” she says. “It was tough as everything I had at the beginning was through my own finances. I bought a small hand-held camera and used it for as long as I could.”

A few years later, Nikki received a grant from the LIF (Local Investment Fund) which helped her to source new, much needed equipment.

“I used it to update my camera and buy a new tripod. It was the next step to enable better quality production. In this business you have to keep updating the equipment to keep up with technology and other competitors.”

Nikki feels that the key to a successful business is the balance between communicating with clients in a friendly and approachable manner and understanding their vision in order to get what they want out of the partnership.

She says, “Some people have a clear idea of what they want. Others need more guidance, it’s about being adaptable to people’s needs.”

This is partly behind the unusual name for the business.

“I chose the name Oddsox because every client is different. No two productions we do are the same. We are all about working to create a unique vision for each individual business.”

Nikki says it’s been good to see the business grow but she would still like to expand further, perhaps taking on a few regular staff. She currently works alone, hiring freelancers or relying on the help of friends and family if she needs an extra pair of hands. The demand for business fluctuates but each day is different. She is currently working on a new area of Oddsox.

“I’ve had so many enquiries regarding understanding how to use camera equipment and importing images and film onto social media. I decided to offer video and multimedia training and consultancy to local people and businesses to try and help them move into the 21st century, using video to help with Google ratings, encourage new innovative ideas and help get more people using social media for marketing.”

Nikki is also currently undertaking her BNUC-S qualification, in order to be able to fly a UAS, unmanned aircraft system. This, she says, will add an enhancement to the business and be more cost effective for clients who otherwise may have to pay to hire a crane or Jib to get the film shots they want. She is excited too, that Oddsox will be one of just two businesses in Pembrokeshire to be able to offer such a range of film techniques.

“The aerial system with camera attached can be used for all sorts of projects, from marine conservation filming, getting into intricate places that would otherwise not be possible; to shots of music events, rallies or boating events. The possibilities are endless!”

Nikki is a member of WIRE, Women in Rural Enterprise, a support and networking group for women in business in rural areas. “I’m currently the only member from South Pembrokeshire, as a group leader offering my multimedia knowledge and support to help promote the group and push new ideas forward.”

The ultimate aim, for Oddsox, she says is to help local businesses who don’t always have a lot of money to promote themselves and to learn the skills they need to continue to market and grow.

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Business

Pupils at Ysgol Gyfun Aberaeron asked to self-isolate as COVID-19 case confirmed

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A NUMBER of pupils at Ysgol Gyfun Aberaeron have been asked to self-isolate for 10 days following the confirmation of a COVID-19 case at the school.

All confirmed contacts of the positive case must remain at home for 10 days to reduce the possible spread of the virus to family, friends and the wider community. The pupils will be taught remotely for this period. The parents of all these pupils have been contacted by the School.

The Council urges all parents to refer their children for a test if they develop any of the symptoms, which are:

  • a high temperature
  • a new continuous cough
  • a loss or change to sense of smell or taste.

Parents should also be aware of other symptoms early on, such as headaches, tiredness and general aches and pains usually associated with the flu.

Although the level of cases is low, coronavirus has not gone away. Please follow the guidelines:

  • Keep a 2m social distance from each other when out and about – indoors and outdoors;
  • Wash your hands regularly;
  • Wear a face mask in indoor public places, shops and on public transport.

You can apply for a test on https://gov.wales/apply-coronavirus-covid-19-test or by phoning 119.

No further details will be provided regarding this matter.

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Business

Update for Multi-purpose Community Centres following First Minister announcement

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TODAY, First Minister Mark Drakeford announced that multi-purpose community centres including community centres, village halls, church halls and other community facilities can reopen from 03 May. This decision has been brought forward from 17 May.

Welsh Government announced changes during today’s briefing, and the guidance for multi-purpose community venues is being updated to ensure compliance with developments in regulations, including greater emphasis on ventilation. Welsh Government continue to advise authorities that the regulations on social gathering will still prevent a number of activities from taking place at community venues, and only organised activities for up to 15 people will be permitted.

The panel strongly advise you to make every effort to carry out your activity digitally or make contact by phone. If not, consider whether it is possible to hold your activity outdoors, in-line with Welsh Government guidance. Holding your activity indoors should be considered as a last resort. If this is the only option and it’s essential that you meet then please keep the session brief and involve as few people as possible, with all necessary procedures and protocols in place.

Those responsible for community activities should remember to;

  • maintain a social distance of 2 meters.
  • wear a face covering in indoor public spaces.
  • regularly wash your hands for 20 seconds or use hand sanitizer provided.   

A multi-agency panel has been set up to advise and support around the safe and proportionate reopening of facilities in-line with national guidance. The panel has been created under Ceredigion’s Public Services Board Sub Group; Understanding our Communities. Leading on the development of the group is Ceredigion Association of Voluntary Organisations (CAVO) and Ceredigion County Council in partnership with Heddlu Dyfed Powys Police and Mid and West Wales Fire and Rescue Service. The panel includes representation from Health & Safety, Environmental Health and Community Safety.

The panel encourages anyone responsible for community facilities to seek advice to ensure that arrangements are safe and secure and that compliance is in-line with national guidance. Prior to re-opening any community facility those managing centres must ensure that they are ‘Covid-Free Zones’.

The panel will aim to host another briefing session on April 28 at 13:30 to support those in charge of community venues with the latest developments. If you would like to join the next briefing session, please register here: https://www.eventbrite.co.uk/e/cyfleusterau-cymunedol-ceredigion-community-facilities-information-session-tickets-152071456821?aff=ebdssbonlinesearch or get in touch via the contact details below.

The multi-agency panel will continue to support and advise Community Groups and Organisations, and questions or information requests can be submitted to the group which meets on a weekly basis via CAVO on gen@cavo.org.uk or by phone on 01570 423232.

Together, we can keep Ceredigion safe.

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Business

First Minister to set out first steps out of lockdown

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THE WELSH GOVERNMENT will lift the “stay at home” requirement in Wales from tomorrow, and replace it with “stay local”, as part of a careful, cautious and phased approach to relaxing coronavirus restrictions, First Minister Mark Drakeford will announce today (Friday, Mar 12).

From tomorrow (Saturday, Mar 13), four people from two households will be able to meet outdoors to socialise, including in gardens. In addition, outdoor sports facilities, including basketball courts, tennis courts and golf courses, can reopen, and indoor care home visits will restart, for single designated visitors.

From Monday, all primary pupils and those in qualifications years will return. Schools will have the flexibility to bring year 10 and 12 learners back and more learners will return to colleges.

There will also be flexibility for in-school check-ins for all other pupils. All learners will return after the Easter break.

Hairdressers and barbers will re-open for appointments from Monday.

From 22 March non-essential retail will start re-opening gradually as the restrictions are lifted on what can be sold in shops which are currently open. Garden centres will also be able to open. All shops, including all close contact services, will be able to open from 12 April – the same date as in England.

The First Minister will say: “We are taking a phased approach to unlocking each sector – starting with schools. We will make step-by-step changes each week to gradually restore freedoms. We will monitor each change we make, so we know what impact each change has had on Wales’ public health situation.”

The First Minister will also announce an additional £150m to support businesses affected by ongoing restrictions.

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