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Adapting to change Welsh food producers rise to the challenge of a ‘New World’

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It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.

Supporting producers through these often difficult and rapid changes is Cywain – a programme designed and developed by Menter a Busnes that is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector.

Cywain’s Marketing and Events Team Leader, Alex James says: “The changes brought about by the COVID-19 pandemic have hit many food and drink producers particularly hard. But there are positive stories to be highlighted too.

“Through Cywain’s continued work with producers, we know how hard they are working to adapt their business plans and services to enable them to continue to provide customers with fantastic Welsh produce.

“For some it has meant changing the way they work, while others have come together to create new opportunities – and have embraced the spirit of ‘clustering’ which Cywain already fosters as the facilitator for the Fine Food Cluster Wales.

“So, we thought we’d share some of the stories about producers who have
successfully taken up the challenge of operating in this ‘new world’ we are living in. and encourage the public to shop local.”

Cywain’s drive to highlight ‘good news’ stories follows on from the launch of its online Producer Map (https://menterabusnes.cymru/cywain/en/our-producers/ ). The specially created map pinpoints a host of excellent food and drink producers from across Wales who can provide an online shop and delivery service.

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “It is heartening to hear how producers and small food and drink companies are adapting their businesses at this time – and I am sure there will be more uplifting and positive stories to come.

“By thinking outside of the box, and by working and clustering together, producers are keeping their enterprises going and continuing to providing customers with wonderful Welsh food and drink.”

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CLAM’S CAKES
Over the past 40 years, Clam’s Cakes has gone from a Crickhowell coffee shop enterprise to a purpose-built bakery supplying hotels, restaurants, cafes and retailers across the UK.

Therefore, when the hospitality sector was closed down, Clam’s lost virtually all its orders overnight. Left with freezers full of its award-winning, hand-made cakes, the company swiftly came up with an alternative plan.

Production may have been temporarily halted, but the Phillips family – who founded the business – have taken to the road to bring people a slice of cheer to people currently unable to leave their homes.

Clam’s are now delivering cakes and biscuits to customers living within a 10-mile radius of Crickhowell.

The cake selection changes weekly, with the list published on the company’s Facebook page. Orders are then placed and paid for by phone and delivered to the customer’s doorstep.

“It’s just been our family doing it, but people have been very grateful,” says
proprietor, Jane Phillips “we’ve had so many compliments. My son, Lewis, has been making bread so that we can offer customers loaves with their orders. We’ve got a warehouse of flour, so we’ve added flour, fresh eggs and butter to the selection. It’s helping our egg supplier too.”

Also, the family has donated personal protective equipment (PPE) normally used in their bakery to a local health centre. And they have been delivering cakes to hospitals and frontline workers. On a personal note, Jane has found the telephone contact with customers rewarding experience too.

“I’ve found some customers who are finding isolation challenging enjoy having a chat when they ring up with their order.

“We may not be making much of a profit at the moment, but we are making people happy.”
More information: www.clamscakes.co.uk

JACK AND AMELIE
Unable to launch their new children’s meal enterprise as planned, Sophie Brown and Abi Dymmock are instead concentrating on building a customer base around their native Cardiff.

The two friends came up with the idea of creating ‘grown-up food for kids’ after their own experiences of trying to juggle the demands of work and a young family. They named the company after their children – ‘Jack and Amelie’.

Says Sophie, “While on maternity leave, we had time to prepare new and varied meals for our children. But on returning to work, this became harder to fit in, and we found there wasn’t a lot of ready prepared food available to help with those busy
times.”

Their dishes are twists on family favourites “packed with veggies”. They offer variety and balance, with meat, vegetarian and vegan-friendly choices. The frozen meals include Rainbow Thai Curry with Lentils and Veggies, Caponata Stew with Herby Turkey Meatballs, Beef Casserole with Root Veggies.

However, the friends’ plans to unveil the Jack and Amelie range at a major UK food and drink trade event last month were scuppered by the Covid-19 pandemic.

Undeterred, and utilising the skills from their previous careers in project
management, they swiftly adapted to the situation – and are using their social media channels (@jackandamelie) to keep in touch with customers.

“We’d found a great manufacturer, and we were ramping up production, but we’ve had to change – fortunately in our previous jobs, we were used to pivoting ideas. So, for now, instead of our original plan of supplying retailers, we are selling direct to the public around Cardiff.

“We’re making contactless deliveries and establishing contact with parents. We’ve had great feedback, especially from parents who are now having to look after their children while also working from home.”
More information: www.jackandamelie.co.uk

TŶ TANGLWYST DAIRY
Once a familiar sight, doorstep milk deliveries are proving to be a vital service for many people who are self-isolating.

For south Wales dairy, Tŷ Tangwlyst, doorstep milk deliveries are also helping to keep open an essential outlet for the farm’s award-winning dairy produce.

The Lougher family has long been supplying milk from their 110-strong herd of Pedigree Holstein dairy cattle to customers’ doorsteps around a ten-mile radius of the farm in Pyle, near Bridgend.

Now, as their round gets bigger, it is even prompting the business to expand its workforce.

“With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased,” says dairy farmer Rhys Lougher, whose family have been farming at Tŷ Tanglwyst for several generations.

“Demand for doorstep deliveries has been such we’ve had to extend our rounds. As a result, we’ve created extra roles in the company, and when our commercial trade

does come back, we’ll be looking to take on additional staff.
“We’re a small family business with dedicated, hard-working employees. Luckily, we’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”

The award-winning business, which produces butter and cream too, also supplies customers with eggs and fruit juice. But in these challenging times, some changes have had to be made to meet demand.

Says Rhys, “There has been a shortage of cardboard egg boxes, so we have had to use plastic, and we’re buying fruit juice in bulk. With more people baking at home there has been a surge in orders for butter – so that has been tight at times.” Orders are placed via Facebook and social media, and for many customers, Tŷ Tanglwyst’s deliveries are particularly welcome.

“People have said how grateful they are for the deliveries and that it is helping them while they have to stay at home. Many people have also said they can taste the difference with our milk, and that when this is all over they will keep ordering from
us.”
More information: www.tytanglwystdairy.com

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Man arrested for illegal fishing in Teifi valley

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A MAN has been arrested after environmental crime officers from Natural Resources Wales (NRW) spotted an illegal net in a mid-Wales river.

The officers were conducting a routine patrol of the River Teifi on Thursday (May 14) when they came across a net in the water.

Following an investigation carried out in partnership with Dyfed Powys Police, a man was arrested on suspicion of illegal fisheries offences in the Teifi valley.

At the scene, officers retrieved the net which contained seven dead sea trout.

David Lee, NRW’s North and Mid Wales Operations Team Leader, said:

“Thanks to the excellent work of our officers and Dyfed Powys Police we were able to prevent further damage to the Teifi sea trout population.

“We take any activity that threatens sea trout and salmon extremely seriously and this is especially true of illegal fishing.

“Nets can potentially capture large numbers of fish and given the current challenges facing stock numbers currently every sea trout or salmon taken represents another blow to our efforts to protect these iconic fish.”

Despite the current Coronavirus lockdown, NRW officers are continuing to patrol Welsh rivers and people are encouraged to check that fish they buy locally – particularly through social media – are from a legitimate source.

If you see any suspicious or illegal activity on our rivers please report it to the NRW incident hotline on 0300 065 3000.

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Mother-daughter foot patrol brings 30 year career to a poignant end for Chief Inspector

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AS Chief Inspector Nicky Carter ended a 30 year career in policing, there was no better way to do it than going out on patrol with her daughter.

And for PCSO Charlotte, taking to the streets of Lampeter with her mum was a fitting way to mark her first six months at Dyfed-Powys Police.

Patrolling together in uniform was something the mother-daughter pair had long imagined, with PCSO Carter wanting to join the police from a young age.

The 19-year-old said: “I joined in September 2019, and have wanted to be a part of Dyfed-Powys Police since I can remember. I was inspired by my mum working in the force, and thought it would be a great career.

“I’m really glad I joined before she retired, as it gave us the opportunity to go out on foot patrol in the town where mum had been the local Inspector. It was really lovely.”

Embarking on a career she’d planned since childhood, PCSO Carter took the chance to gain valuable advice from her mum – whose experiences on the frontline inspired her to join.

“Mum has told me to always treat people as I would wish to be treated,” she said. “That’s something I’ll take forward with me.”

“I’m six months in now, and I enjoy dealing with the public and offering reassurance to people in the communities of Lampeter town and surrounding areas.”

For former CI Carter, the foot patrol drew a 30-year career – starting at North Wales Police – to a poignant close.

She ended her time at Dyfed-Powys Police in her home division of Ceredigion, transferring to Aberystwyth in 2006 to take up an inspector post.

Despite admitting there will be concerns for her only child as policing inevitably comes with risks, it was a career she encouraged.

She said: “I was very proud of Charlotte wishing to join Dyfed-Powys. As I retire I still consider that policing offers tremendous job satisfaction and I know that the organisation looks after and cares for its staff.

“I encouraged her to find out about the PCSO role before she applied, and also encouraged her to attend an open evening in Ceredigion to speak to staff. I wanted her to make an informed decision to join the organisation.

“As a parent and a former officer, it is natural to be concerned about what may occur when Charlotte is at work. However, the training, mentoring and support from staff and supervisors is second to none, so that offers me reassurance.”

Looking back at 30 years in policing, CI Carter has achieved plenty to inspire her daughter – and other women thinking of joining. From being a founding member of female networks in two forces, and a committee member of the British Association of Women in Policing, she has also proudly contributed to local and national work to ensure all staff reach their full potential.

She was humbled to receive a leadership award from Chwarae Teg in 2017, and represented chief officers at the International Association of Women Police awards in Alaska in 2019, where two Ceredigion officers were rewarded for their bravery.

When it comes to passing on her wealth of experience to her daughter, the former CI urged her to always consider her own wellbeing as well as that of the community.

“The most important advice I have given Charlotte is to look after herself and her wellbeing as whilst policing is a very rewarding role, it is one that can be both challenging and stressful at times,” she said.

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Ben Lake MP “disappointed” after Agriculture Bill amendment on the standard of food and agricultural imports is rejected by House of Commons

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The UK’s new Agriculture Bill was put before MPs on Wednesday (13 May) for the final time as it reached the Report Stage and Third Reading.

Alongside farming unions and campaign groups, Ben Lake MP has lobbied for the Bill to include a number of important amendments. One of the amendments sought to introduce a legal requirement that agricultural or food products imported into the UK under future trade agreements would need to be produced or processed according to equivalent animal health, welfare and environmental standards as those required of UK prodcuers.

This amendment, in the form of New Clause 2, and which was tabled by the Chair of the Environment, Food and Rural Affairs Committee Neil Parish MP, was rejected by the Commons. All Plaid Cymru MPs supported the amendment and Ben Lake MP said he was “disappointed” that the house did not vote in favour of an amendment to prevent the importation of products produced to lower animal health and environmental standards, and which in turn would have supported the high standards of Welsh produce.

Ben Lake MP said:

“Without this amendment there remains no legal requirement for future UK trade agreements to ensure that any agricultural or food imports are produced to the same standards as those required of domestic producers.

“Farmers in Wales strive to produce quality food in a sustainable manner, but the failure to include this amendment to the Agriculture Bill risks undermining these efforts by keeping the door open to imports produced to lower environmental and animal welfare standards.

“I have always argued that in order to protect our own high standards it is crucial that a level playing-field is maintained in relation to imports, and that farmers in Wales are not put at a disadvantage by having to compete with imports that are produced to lower standards. I sincerely hope that this amendment will be adopted by the House of Lords, so that the House of Commons has another opportunity to support it.”

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