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Western Telegraph threatens Herald over advertising standards

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Herald boss: Thomas Sinclair at WHSmith in Cardigan

THE NEWLY appointed publisher of The Western Telegraph has challenged its new rival newspaper, The Pembrokeshire Herald, to provide evidence on print figures or face being reported to the authorities.

In a letter to Herald acting editor Thomas Sinclair, The Telegraph’s confident new boss, Dean Merrick, described how he believed that claims The Herald has been making over the number of copies being printed per week were ‘untrue’.

In the letter Mr. Merrick said: “It has come to my attention on your marketing pack that is accessible on your website that you claim that you print 20,000 copies weekly of The Pembrokeshire Herald. We believe your claim to be false.”

He added: “I hereby provide you with seven days notice from August 29 to respond to confirm your print figures. If you fail to respond within the 7 day period my complaint will be passed onto the Advertising Standards Authority who will investigate the matter further.”

County Show 2014: 17000 readers is the clear message.

County Show 2014: 17000 readers

Thomas Sinclair hit back saying: “Our old pre-launch media pack claims a print run of 20k, but we have a new revised version. The number of copies printed each week, however, is immaterial for newspaper advertisers. It goes without saying that what businesses need to know is how many readers a publication has – or the circulation.”

Mr Sinclair said: “Something has clearly rattled The Western Telegraph. The latest JICREG data, updated on April 1, 2014 shows that the WT’s circulation is at an all-time low of 15,753 copies.”

The Herald boss added: “We clearly and repeatedly explain to our customers that we have 17,000 weekly readers. This has been printed on the front page of The Herald several times. It is in all our marketing material. It is what our sales staff consistently tell customers. It was even on the huge banners on top of our two storey stand at the County Show this year.”

Clear message: 17000 readers on banners at Milford Carnival this year.

Clear message: 17000 readers on banners at Milford Carnival this year.

Mr Sinclair added: “The media pack, which is being referred to, is the one which was designed before the Herald was launched. As reported on the BBC we did launch the paper with a 20,000 print run at launch, but cut this fairly soon after starting. The new and improved media pack which we have been circulating since then quotes a print run of 10,000 copies per week. We do print more than this but we have kept the number to the lowest we print. Contrary to what The Western Telegraph’s publisher has claimed, the old media pack is not accessible via the Pembrokeshire Herald homepage.”

Mr. Sinclair concluded: “Print figures aside, there is one thing which is clear. The Pembrokeshire Herald readership is on the way up, and the Western Telegraph’s is quite obviously on the way down.”

“With what the JICREG data has revealed this year, combined with what our stockists are telling us, I would not be surprised if we have eclipsed the Western Telegraph in reader numbers already.”

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Sex offender caught trying to flee to Ireland

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A sex offender from Bow Street near Aberystwyth who tried to move to Ireland without telling anyone has been jailed.

Dennis Bull, aged 67, was caught trying to drive a van onto the Fishguard–Rosslare ferry with his belongings in the back ready for a new life in the Republic.

Bull, of Nirmit, admitted failing to comply with the conditions of registration as a sex offender and was jailed for 16 months.

Dyfed Thomas, prosecuting, told Swansea Crown Court it was the third time he had breached the order, imposed at Caernarfon crown court in February, 2016, for possessing indecent images of children.

That conviction was on top of earlier offending in New Zealand that included indecent exposure, outraging public decency and gross indecency with a child.

Mr Thomas said Bull had been jailed for 16 months in 2016 and ordered to register with the police. The restrictions imposed included a requirement to tell the police if he intended to change address.

On November 13 last year police at Fishguard harbour became aware of a Ford Mondeo registered to Bull.

A few minutes later Bull was arrested as he attempted to drive a van onto the Stenna ferry, which was loaded with household items.

Bull told the police he had made arrangements to move to Ireland “lock, stock and barrel” because he understood the monitoring of sex offenders was less strict.

In particular, said Mr Thomas, Bull did not like prospective employers being told about his convictions.

Judge Geraint Walters told Bull, “This was a planned and determined attempt to avoid detection. It was only the eagle eyes of the authorities that brought you to book.

“Your record is troubling and you present a risk of committing more offences of a sexual nature.

 “You are defiant of court orders that are there to protect others and it is truly disturbing that you are so keen to breach them.”

Bull was warned that the 2016 order remained in place for a further seven years.

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Newcastle Emlyn woman to brave the shave for charity

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TO MARK her 50th birthday, a Newcastle Emlyn woman will brave the shave to raise money for Diabetes UK Cymru.

On January 26, Newcastle Emlyn’s Coopers Arms will be the venue where Yvonne Lloyd’s shoulder length hair will hit the deck, as it is shaved off by hairdresser Pamela Atterbury. Mayor of Newcastle Emlyn Cefin Evans will make the first cut, in an evening that will include a buffet, raffle and live music from local band Back Tracks.

Yvonne, a waitress at Ty Croeso Delicatessen, said: “My son Tristan, now 25, developed Type 1 diabetes when he was at university. However well managed, it is a life-changing condition which you can never forget.

“He was diagnosed after an emergency admission to hospital with diabetic ketoacidosis, a potentially life-threatening condition caused by extremely high blood sugar. It can be fatal if not treated immediately. He was in hospital for four days and now relies on four insulin injections a day.

“I’m having my head shaved, not just to raise money, but also to educate people. There are a lot of myths about diabetes and how it can affect your life.”

The hair cut will start at 8.30pm on Saturday January 26 at the Coopers Arms, Station Road, Newcastle Emlyn. Entry costs £5 and doors open at 7.00 pm. All are welcome.

You can support Yvonne by signing one of the sponsor forms at the Coopers Arms and Ty Croeso, or online at: https://www.justgiving.com/fundraising/yvonne-lloyd2

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Next stage of works to clear Cwmduad landslide

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PHASE two of the works to stabilise a landslide in Cwmduad has begun following the recovery of a lorry from the river below.

Carmarthenshire County Council is leading the operation to clear the site and re-open the A484 for traffic travelling between Carmarthen and Newcastle Emlyn, following the landslide in October.

Phase one, which commenced before Christmas, created a safe zone for the recovery of a lorry that was swept in to the river during the storm.

That recovery took place earlier today (Monday, January 14, 2019).

Phase two, to permanently stabilise the embankment, involves complex drainage and geotechnical works.

The highway structure will then be assessed before any indication can be given as to when the road will re-open.

The council has thanked the community, and affected commuters, for their patience whilst site assessments and works have been underway.

Ruth Mullen, Director of Environment for Carmarthenshire County Council, said: “We are now making progress in what has been a highly complex operation and legal process between the council, partner agencies and the landowner.

“We fully appreciate the impact this has had on the community, and we wish to reiterate that we have worked without delay to undertake site investigations in the immediate aftermath of the landslide, along with clearance and construction works to make the area safe.

“We are working as quickly as we can to re-open the road as soon as possible, and would like to thank those affected most sincerely for their patience.”

Until the road is re-opened, traffic will continue to be diverted along the B4333 Carmarthen – Newcastle Emlyn.

Additional bus services remain in place:

A shuttle service currently runs from Cwmduad to Tycoch to catch the 460 service at 7.25am, 9.35am and 10.55am. Return journeys are at 2.25pm and 4.45pm.
The 460 service is currently operating on a diversion route

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