THE ANNOUNCEMENT made by retailer Aldi to introduce PGI branded Welsh Lamb products in 29 stores in South and West Wales has been welcomed by the Farmers’ Union of Wales, but the Union says more commitment is needed.
The FUW has long urged supermarkets to commit to the procurement of Welsh and British lamb and beef, as well as dairy products, and to ensure prices paid by suppliers or through direct contracts are such that confidence is revived to the extent which is now needed.
FUW Managing Director Alan Davies, who attended the official launch of the product lines on Thursday, October 13 in Cardiff, said: “It is great news that Aldi is joining a wide range of retailers who have already made a commitment to sourcing Welsh PGI lamb and beef. However, we need that commitment to be extended to all retailers, across all stores and producers need to get paid a fair price with fair contracts.
“What is worth noting as well is that we have a huge market here at home for our produce – in light of our exit from the EU, we must make every effort to promote Welsh lamb, beef and dairy products to our home consumers, who offer an addition to export markets.
“The commitment made by Aldi should also serve as a reminder to the Welsh and UK Government to start planning for more sustainable and supportive public procurement policies. Our schools, hospitals, armed forces and all other public services deserve access to the top quality produce that we grow here in Wales, and our farmers and rural economies deserve recognition for what they produce.”
Alan Davies added: “I am renewing our call for immediate action to initiate draft legislation which will mandate the procurement of British produce by the UK public sector and urge those supermarkets and food-outlets who have not made the commitment to British and Welsh produce to do so without delay. This will support rather than spite the sectors which lie at the heart of our rural economies.”
Wyn Evans, NFU Cymru Livestock Board Chairman, said: “This commitment by Aldi to stock PGI Welsh Lamb is very welcome news for the livestock sector in a time of uncertainty ahead of Brexit negotiations. We know we have a great product and story to tell and that our PGI Welsh lamb is the best in the world, so it is encouraging that Aldi has recognised this quality.
“Hopefully this will be the start of a long term relationship between the retailer and Welsh lamb producers and we must aim to build on this positive relationship long into the future.”
Will Barstow, Fresh Meat Buying Director at Aldi UK, said: “We are delighted to be introducing five new Welsh lamb products to our existing fresh lamb category as part of our commitment to farmers and local sourcing. Fresh lamb is a versatile product that can be used all year round and we are confident that the new lines will prove popular with shoppers at our stores in south Wales.
“It’s vital for the Welsh red meat industry that our produce is available in all sectors of the retail industry and Aldi’s market segment has seen remarkable growth, especially in Wales where market share is now over 10%,” explained HCC’s Communications Lead Owen Roberts. “Statistics from market research specialists Kantar Worldpanel show the volume of lamb sold by Aldi increased by nearly 14% over the past year and increasing numbers of their consumers are buying more fresh produce.
“HCC works in partnership, and is in regular dialogue with, all UK retailers and many took part in the summer 2016 HCC-led Welsh lamb campaign. Aldi now joins other multiple retailers like Asda, Co-op, J. Sainsbury, M&S, Morrisons, Tesco and Waitrose in stocking branded PGI Welsh lamb products,” said Owen. “In addition, quality Welsh Lamb products are also available in many independent retailers and at over 300 members of HCC’s Butchers’ Club,” he added.
Many multiple retailers were emphasising their commitment to quality local produce in their advertising. “This resonates with research carried out by HCC at supermarkets over the summer, which showed that nearly 80% of shoppers were keen to buy more Welsh goods. Welsh lamb is an iconic product whose quality reflects the outstanding natural environment in which it is produced,” said Owen.
Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, said: “Food and drink is a Welsh success story with Welsh lamb at the forefront of our range. I am grateful to Hybu Cig Cymru for all of the work it has carried out to promote this iconic Welsh product.
“I am delighted Aldi will stock premium Welsh lamb in 29 of its stores in South and West Wales. I’m sure it will prove to be hugely popular with customers. Hopefully, this will encourage Aldi to extend the initiative to more of its stores nationwide, which would provide a significant boost to the Welsh lamb trade.”
The Prince’s Foundation’s 7 for 70 project in Ceredigion gathers speed
Representatives of a charity behind a new centre to celebrate Welsh heritage, craft and culture have been encouraged by the progress made at the sacred site in Ceredigion.
The conversion of The Beudy ‒ pronounced “bay-dee”, meaning a cowshed ‒ at Strata Florida will mark the completion of the first phase of a project to restore the farmhouse and farm buildings owned by the Strata Florida Trust and supported by The Prince’s Foundation. The completed conversion will be officially opened later this year.
The wider project at Strata Florida is one of seven across the UK undertaken by The Prince’s Foundation to coincide with The Prince’s 70th birthday in 2018 in a campaign known as 7 for 70. Spearheaded by communities and supported by The Prince’s Foundation, the seven projects focus on landmark buildings and sites, whether neglected, in need of a new use, or requiring construction.
Mark Webb, fundraising and development manager for The Prince’s Foundation, visited Strata Florida, 16 miles south-east of Aberystwyth, alongside Peter Mojsa, representing the grant-giving charity Allchurches Trust, and was heartened by the impressive conversion work completed so far.
He said: “We share a vision with the Ceredigion community whereby Strata Florida regains its place as a foremost cultural heritage site in Wales, and the progress being made in the conversion of The Beudy is really encouraging.
“We hope to generate a renewed awareness of the significance of the site and establish it as a symbol of celebration of Welsh heritage, language and culture. Strata Florida Trust is aiming to create opportunities for a wide range of residential educational activities associated with the legacy of the site, its buildings, landscape and rural context.”
The Strata Florida Archaeology Field School is being run in partnership with Breaking Ground Heritage, an organisation that specialises in promoting wellbeing and rehabilitation through heritage-based activities, specifically to individuals with severe physical and psychological challenges. The school forms part of a three-year pilot project that has received £177,400 in grant funding from Allchurches Trust and is designed to encourage people to consider and pursue careers in archaeology.
Kim Hitch, director of projects for The Prince’s Foundation, said: “The Prince’s Foundation is proud of its contribution in preserving traditional skills, arts, and crafts, through its education and training programmes. In the same way that much of the training we offer helps to fill skills gaps and address the issue of shrinking workforces in certain industries, we hope that by supporting Strata Florida Trust run this archaeological field school, we can help address the dearth of new talent emerging in archaeology in the UK.”
Paul Playford, grants officer for Allchurches Trust, said: “We’re proud to support this exceptionally exciting project that is helping to halt the decline in practical archaeological opportunities and skills in the UK, breathing new life into this fascinating profession as well as enriching the local economy and protecting an important cultural site in Wales for future generations.
“We’re very much looking forward to seeing what treasures will be unearthed as the trenches open for a second summer and students and visitors discover the secrets of this ecclesiastical heritage gem, benefiting from the rich knowledge of the experts on-site and hopefully inspiring a love for archaeology and history that will last a lifetime.”
The Prince’s Foundation launched its 7 for 70 initiative to identify and undertake seven high-impact community regeneration projects throughout the United Kingdom. Drawing on more than 20 years of experience of heritage-led regeneration, project management, community engagement and architectural design, the charity, based at Dumfries House in Ayrshire, is working in partnership with local communities to support them in regeneration projects. The work also builds upon the successful community outreach work undertaken at Dumfries House – the restoration of nearby New Cumnock Town Hall in 2016 and the rebuilding of New Cumnock’s outdoor swimming pool in 2017. Both projects were completed in partnership with the local community in response to an appeal for assistance in saving these two much-loved local assets.
Successful 7 for 70 projects include The Duke of Rothesay Highland Games Pavilion, a Braemar-based showcase of Scotland’s rich history of traditional highland sports, and a summerhouse at the centre of a renovated walled garden at Hillsborough Castle in Northern Ireland. While projects are owned and operated by the local community, The Prince’s Foundation offers its fundraising, development and communications expertise to help identify funding options and deliver the capital phase. The Prince’s Foundation lends its wealth of expertise and knowledge in the heritage and built environment sectors, and in doing so to add the necessary value to ensure the projects’ successful completion.
The chief objective of The Prince’s Foundation is to create sustainable communities. The charity aims to achieve this by developing and managing places to visit, running a diverse programme of education and training for all ages with particular focus on traditional and heritage skills, and offering employment, most notably at its headquarters at Dumfries House in Ayrshire and in London. Its activity spans the world, with education programmes and placemaking initiatives in Europe, Africa, Asia, and North America.
Lampeter Green Infrastructure projects funding plans to be submitted after Cabinet approval
The council will submit funding applications for two green infrastructure projects in Lampeter after the Cabinet approved the submission of the plans on 28 January 2020. The plans will be submitted to the Welsh Government.
It comes after Welsh Government recently announced the availability of a £5m ‘Green Infrastructure Fund’ for all Local Authorities in Wales to apply to.
Green Infrastructure is a design principle where greenery and vegetation is introduced into built up areas to increase urban greening and help urban cooling, reducing water run-off and improving residents well-being.
One of the proposed projects is the ‘Lampeter Green Corridor’ which involves the improvement of an all access path linking the North and the South of town through the University. The other proposed plan is the ‘Market Street Pedestrian Prioritisation’ which would see the area enhanced with a sustainable drainage system, tree planting, seating and spaces for market stalls and pop up stands.
Rhodri Evans is the Cabinet member responsible for Economy and Regeneration. He said, “This investment in Lampeter demonstrates how Green Infrastructure investments can both help our environment and be extremely beneficial for the town. As well as improving pedestrian accessibility, it has the potential of bringing more business in to the town with market and pop up stalls.
This decision supports the council’s corporate priorities of Promoting Environmental & Community Resilience and Boosting the Economy.
More slaughter as TB strategy fails
THE LATEST data relating to bovine TB in Wales has revealed an alarming and unsustainable rise in the number of cattle slaughtered due to this disease.
According to recent data, the number of cattle slaughtered in Wales in the 12 months to October 2019 was 12,742 and this is the highest number on record.
Indeed, whilst the most recent data reveals a 12% fall in New Herd Incidents in the 12 months to October 2019, the number of cattle slaughtered over the same period was 24% higher than the previous year.
FUW President Glyn Roberts said: “Although the data from TB Dashboard shows improvement in some areas, the number of cattle slaughtered remains unsustainably high. Just 917 cattle were culled in 1996 due to this disease and it is a sad and disturbing fact that the Welsh cattle sector has now become somewhat used to cattle slaughterings reaching the many thousands each year.”
The Union President added that losing TB-free status is devastating to farming families and their businesses. “The loss of precious stock and the restrictions on a farm business can be incredibly destructive and it is extremely distressing for our members who have worked hard to gain TB-free status, only to lose it again in the subsequent years.
“A TB breakdown is not only financially crippling for the farm, but also impacts more widely as struggling farm businesses are less able to contribute to both the local economy and further afield.”
High sensitivity testing, such as gamma testing and the removal of inconclusive reactors at severe interpretation, is blamed for some of this rise. However, this will be of little comfort to FUW members, many of whom have seen a huge number of cattle removed from their farm, he added.
“Despite a wealth of evidence on the important contribution of wildlife control to TB eradication in some places, the current TB programme continues to focus almost entirely on cattle controls.
“The FUW has continued to reiterate members concerns regarding the implementation of measures such as high sensitivity testing, without significant measures to tackle the disease in wildlife.
“The number of cattle herds registered in Wales has declined by 43 per cent since 1996. Bovine TB is one of the most serious issues facing Welsh cattle farmers and a more holistic approach, which seriously tackles the wildlife reservoir, is required urgently,” said Glyn Roberts.
Andrew RT Davies AM/AC – Shadow Minister for Environment, Sustainability, and the Environment – said: “Each month, farmers and others in our rural communities anticipate these figures with apprehension, and with good reason.
“The stats for the year to October 2019 show that 12,742 animals were slaughtered because of bovine TB, which – up from 10,303 – is a rise of 24 percent on the same period in 2018. England, by contrast, saw a drop of two percent.
“Clearly, the Welsh Labour Minister for the Environment and Rural Affairs has not got to grips with her brief in the almost four years in her post, and farmers – and the rural economy – here in Wales suffer as a result.
“But the suffering is not only financial.
“In the Senedd last week my colleague Paul Davies AM/AC spoke passionately on the subject of farmers enduring mental health problems. Bovine TB is another pressure, another cause of stress that our hardworking farmers and their families suffer, and it’s time it ended.
“A Welsh Conservative Government would develop a new, holistic approach for the eradication of bovine TB and look at all options to achieve this.
“Until then, we will harry this Welsh Labour administration to listen to farmers – as well as the Farmers’ Union of Wales and NFU Cymru – to step up its efforts to control this disease and bring this crisis to an end.”
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