Connect with us
Advertisement
Advertisement

News

City stars in new TV advert

Published

on

city starsST DAVIDS Bishop’s Palace is one of the stars which feature in Have you packed for Wales? The new £4 million EU funded Visit Wales advertising campaign which will launch on St David’s Day in the UK and Irish markets to attract visitors to Wales for Spring and Summer 2014.

Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign.

The European Regional Development Fund-backed campaign includes a new TV advert which has been directed by Welsh director Marc Evans, whose work was also seen on screens recently in the form of detective series Hinterland which has been shown on S4C, BBC One Wales and is shortly to appear on BBC4.

Marc has directed many TV adverts including adverts for the Royal Navy, Co-op and Natwest, and said of his experiences of filming a TV advert for Wales: “This was a dream job for me. I was brought up in Cardiff but every summer was spent in West Wales and I have a lifelong love of the place. It was great to shoot in Cardigan Bay and also visit corners of the country I was less familiar with. It’s a big little country Wales, ever changing in terms of weather and light and also in the way it presents itself to the world. You think you know it and then it surprised you with another face. There’s a lot to be proud of but it can be elusive too. A big challenge to capture in a commercial!”

The campaign features new and existing product which has been developed through Visit Wales’ £35m ERDF Environment for Growth Projects in collaboration with other partners E4G partners: Cadw, Natural Resources Wales, Valleys Regional Park’. Locations feature the New BikePark Wales; Cadw monuments – Caernarfon Castle and St Davids Bishop’s Palace; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog. EU funding has been used to work with partners to develop and improve Wales’ tourism offering. The new tourism strategy identifies the importance of taking a product led approach to developing and marketing tourism in Wales, which means working with iconic, high quality, reputation-changing products.

Cerys Matthews provided the music to accompany the TV ads and the result is a contemporary interpretation of the traditional Welsh song ‘Mil Harddach’. Cerys Matthews, said: “What a lullaby “You are a thousand times more beautiful than a white rose, than the red rose growing on the hillside, than the proud swan swimming the lake, my baby.” It’s just one of the gems found here in Wales’ jam packed treasure chest of cultural jewels, where we find the evidence of our centuries old love affair with singing and writing songs, songs that have such spellbinding melodies and simply perfect verses.”

Minister for the Economy, Edwina Hart, said: “This week is Wales Tourism Week and this investment in Wales marketing shows the Welsh Government’s commitment to tourism as one of our key sectors which generates £5 billion a year to the Welsh economy.

“This campaign is the first to be developed since the launch of the new tourism strategy for Wales ‘Partnership for Growth’ which aims to grow the tourism industry in Wales by 10% by 2020. This is the first step towards achieving what’s been set out in the strategy and aims to show that Wales provides the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences for our visitors.

“We’re lucky in Wales to have such a huge range of activities, experiences and products to enjoy and share with our visitors. Some of our recent consumer research work however suggested that people aren’t necessarily aware of all the great things to see and do here in Wales, so this campaign tackles that misconception head on.”

The advert is also a showcase for the strength of creative industries sector in Wales, with Golley Slater as lead creative agency, production services were provided by YJB Films (Swansea) and post-production services were provided by Gorilla (Cardiff).

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

£1 billion deal set to solve poor mobile coverage

Published

on

BEN LAKE MP has worked with cross-party MPs in recent months on a campaign calling for a Shared Rural Network to extend mobile rural coverage to hard-to-reach areas.

On Friday, 25 October, a £1bn plan between the UK’s four main mobile phone companies and the UK Government was unveiled with the aim of banishing these signal dead zones. The proposed deal – which includes EE, O2, Three and Vodafone – promises to get 4G coverage to 95% of the UK by 2025.

The new plans for all operators to share phone masts to improve UK coverage is a world first. It will mean EE, O2, Three and Vodafone will invest £530 million in a network of new and existing phone masts they would all share and which any mobile user can access, and which would be supported by £500 million investment from the UK Government.

72 cross party MPs, including Ben Lake, wrote to the then Secretary of State for Digital, Culture, Media and Sport, Jeremy Wright MP asking him to support a Shared Rural Network which would significantly improve rural coverage and enhance economic, educational and leisure opportunities in rural areas.

Mr Lake said “This is fantastic news. It will make a huge difference to so many people in my constituency where, in some areas, there is no mobile coverage at all. It will put an end to the frustration felt by thousands of people who currently feel cut off and mean people will get good mobile signal on the go wherever they live, work or travel and it will have a big impact on the local economy.

“I was glad to have the opportunity to meet with the Secretary of State to press the case for allowing newly constructed Home Office masts to be utilised as part of this new programme, something that would expedite progress in areas such as Ceredigion.”

The current Digital Secretary, Nicky Morgan said “We are determined to make sure no part of the country is left behind when it comes to mobile connectivity. We are closing in on a deal with the mobile network operators so those living in rural areas will be able to get the fast and reliable mobile coverage they need and deserve. Brokering an agreement for mast sharing between networks alongside new investment in mobile infrastructure will mean people get good 4G signal no matter where they are or which provider they’re with.”

A final agreement between UK Government and the mobile industry is expected early next year.

Continue Reading

News

Successful first year for the Childcare offer

Published

on

PARENTS of 400 Ceredigion children have taken advantage of the Childcare Offer in its first year. The scheme has been running in Ceredigion since September 2018 and has saved parents almost £850,000 in childcare costs so far.

The Childcare Offer for Wales is a Welsh Government funded scheme, which provides 3 and 4 year olds with a combination of 30 hours of Foundation Phase Nursery education and childcare. The offer is available to working parents of three and four year olds for up to 48 weeks of the year.

To be eligible, a child must be aged three or four and the parent or guardian must earn the equivalent of at least 16 hours at national living wage or national minimum wage; or receive specific caring benefits.

Catrin Miles is the Cabinet member responsible for Learning Services. She said, “It’s great to see that the Childcare Offer is having such an impact across Ceredigion in the first year. The Childcare Offer is not only a fantastic opportunity for parents, but it is also an opportunity to provide better sustainability for childcare providers.”

A dedicated team of staff has been developed within the Ceredigion County Council to administer the offer in the county and on behalf of Carmarthenshire, Powys and Pembrokeshire county councils. Ceredigion County Council is the delivery authority which processes all parent applications and deal with payments to childcare providers.

The cost of childcare can be a significant burden for working parents. A scheme like this has really made a difference to families’ financial situation. One parent who has taken advantage of the offer said, “It’s helped us quite a bit. There was a bit of work to do to set it up and find the paperwork, but once that was all done, it was really easy. All you have to do is take the child to the childcare setting each day and pick them up at the end of the day!”

“The Childcare Offer has meant that the money we’ve saved through the offer has enabled us to give our children other experiences.”

The application form for parents and carers to apply for the Childcare Offer is available on the Ceredigion County Council website: https://www.ceredigion.gov.uk/resident/children-young-people-services/childcare/childcare-offer-for-wales/childcare-offer-application-form/

Childcare Offer applications for children born between 1 September 2016 and 31 December 2016 can be submitted from 4 November 2019.
As part of the application process, parents/carers will need to provide the following evidence:

· Copy of child’s birth certificate
· Proof of address (latest Council Tax Bill or an utility bill dated within the last 3 months
· Last three months’ payslips for all applicants,
· Or, if self-employed a copy of your most recent self-assessment tax return form. Alternatively, if you are relatively new self-employed person provide proof of your Unique Tax Reference number from HMRC.

Parents or childcare providers in Ceredigion who require further information should contact the Ceredigion Childcare Unit on 01545 570881

Continue Reading

News

Environmentally friendly electric sweepers replace old diesel models

Published

on

CEREDIGION COUNTY COUNCIL has replaced old diesel street sweepers with new electric powered models.

The new electric sweepers replace diesel ones which have been in use for many years and had come to the end of their useful life. The new sweepers will mainly be used in Ceredigion’s town centres to help keep the streets clean. The electric sweepers will be better for the environment and will be cheaper to operate.

Councillor Dafydd Edwards, is the Cabinet Member responsible for Highways and Environmental Services together with Housing. He said: “These new sweepers will be of great benefit in supporting the efforts of our Street Cleaning Team to keep Ceredigion’s towns clean. As part of Caru Ceredigion everyone can play their part in this by dealing with their waste including litter, cigarette ends and dog waste responsibly and legally. This would be a huge help in keeping Ceredigion clean and ensuring it remains a great place to visit, live and work as well as maintaining the positive profile it deserves.”

Continue Reading

Popular This Week