GOAT farming couple Meg and Damian McNamara of Moat Village Farm, New Moat, Pembrokeshire, have been recognised for keeping the countryside vibrant by the Pembrokeshire FUW Countryside Business Award 2017.
The award, a £200 cash prize, perpetual trophy and a year’s free membership of the FUW, is presented every two years to someone who, 40 years of age or under, has developed their own business in rural Pembrokeshire.
“In presenting the award we recognise the fantastic work our young people are doing to keep our rural areas of Pembrokeshire vibrant and economically active places. Meg and Damian are very worthy winners of the award indeed and we can be proud to have such an inspirational farming couple in our midst,” said FUW Pembrokeshire County Executive Officer Rebecca Voyle.
Meg and Damian were both raised on dairy farms in Pembrokeshire, and always had a strong ambition to farm themselves. Although they both work outside of agriculture, Damian works as a Process Operator at Valero Refinery and Meg is a qualified Bank nurse, currently on Maternity Leave, they have managed to fulfil their farming ambition alongside keeping their day jobs. Meg also participated in the 2017 Agri Academy Business and Innovation Programme.
They bought their first land, a 12.5 acre field, in April 2015 and also farm 72 acres of Meg’s family’s farm. Their first goats arrived just 7 months later, having decided that this diversification would be both challenging and rewarding. Their herd now numbers 200 breeding female Boer goats.
Their agri-food business, Moat Goats, operates from farm to fork with home-bred kids reared by their dams. The male kids are finished for meat and the females are retained to increase the size of the breeding herd. Grass is grown both for grazing and for silage, with surplus sold for extra revenue. Mixed leys with herbs are also being tried to exploit health and production benefits.
Talking about a usual day on the farm Meg said: “We start by feeding the goats, checking and observing that they are ok, then it’s on to bedding down and we also spend time on farm work such as fieldwork and farm maintenance tasks. We also aim to post a picture or post on social media every day, as well as answering phone calls, responding to emails, and making sure that we market the business properly.”
As the male kids fatten and finish, Meg and Damian organise the slaughter in Maesteg, Bridgend and butchering of the carcasses locally at Cig Lodor, Rosebush. They then promote and sell the product online and started selling goat kid meat direct from the farm in October 2016. Now they supply meat boxes to customers throughout the UK via courier delivery, using social media for marketing. They have also supplied several local butchers with their goat meat, such as Chris Rogers in Carmarthen, T.G.Davies in Newport, Andrew Rees in Narberth, Gary the Butcher in Llandysul and DMS Llanelli and sell from the farm itself.
Speaking about the need to diversify, Meg explained: “We were aware that we needed to diversify in farming as we didn’t have enough land or time to compete with dairy, beef, sheep farmers.
“We experimented at home with jam making, cheese making, bought some heritage pigs before falling in love with 2 pet Boer cross goats and deciding to make a business from this interest.”
Meg and Damian exploit every opportunity to raise awareness of their quality produce, devising recipes, posting photos of the goats and the meals online and also supplied meat for a cookery demonstration at the 2017 Pembrokeshire County Show.
The business is going strong but there were some challenges the couple faced when setting the business up. Damian said: “The biggest challenge has been learning how to feed, handle and manage a goat herd – they require attention to detail which we have learnt through trial and error. Juggling farm and business commitments with family life and work off the farm remains an ongoing challenge especially with our young baby.”
Not ones to sit on their laurels, the couple are very aware that there are challenges the sector and their business faces. “Marketing and increasing our customer base remains a top priority for us but it’s also about raising awareness and promoting the benefits of goat meat – it’s low fat, low cholesterol, and high in iron.
“But of course, farming goats in north Pembrokeshire there is always the concern of a TB breakdown. So we take care of complying with all the necessary biosecurity and work hard to minimise contact with other herds,” said Meg.
Damian added: “We will deal with all of these challenges as a family unit and will continue to raise awareness of our business and the nutritional value of goat meat through social media. That way we hope to be selling more carcasses to the retail customer. We also intend to expand the business and therefore retain all the female kids for a few more years. Currently, we’re aiming for a herd of approximately 400 breeding females.”
It is clear that Meg and Damian are passionate about their produce and they encourage everyone to give goat meat a try.
“Goat meat is really tasty! It’s similar in texture to lamb and really easy to cook. Try something like pulled shoulder of goat kid or a simple quick-cook recipe such as chops, cutlets or sausages and have a look on our Facebook page for inspiration,” said Meg.
Ceredigion farmers left high and dry by lack of UK-NZ trade deal protections
PLAID CYMRU politicians have expressed significant concerns regarding the impact the new trade deal stuck between the UK and New Zealand will have on Ceredigion farmers.
The free trade agreement between New Zealand and the UK Government was signed on 28 February 2022 and is set to open the doors to a significant import of meat produce which could potentially hit the farming sector in Wales harder than in any other part of the UK.
NFU Cymru has recently raised concerns about the deal, stating that the potential negative cumulative impact of this cannot be overstated.
The New Zealand trade deal follows another similar deal with Australia, and while it offers significant upsides for farmers on the other side of the world, it potentially creates significant marketplace changes for Welsh farming.
Figures from the Farmers Union of Wales state the agreement could see the amount of beef that can be imported tariff-free from New Zealand rise immediately to 12,000 then gradually to 38,820 tonnes in ten years’ time. Further rises would occur in the subsequent five years, after which there would be no limit. A similar increase would also be seen in lamb, with the amount that could be imported tariff-free would increase by 35,000 tonnes per annum in years one to four, then by 50,000 tonnes per annum in years five to fifteen, after which there would be no limit.
Plaid Cymru’s Agriculture Spokesperson, Mabon ap Gwynfor MS, has today (2 March, 2022) raised the issue as a matter of urgency with the Welsh Government in the Senedd.
Mabon ap Gwynfor MS said: “While the spin will be about benefits, the truth is that this trade deal is a real cause for concern for Welsh farmers.
“The agreement will provide a 15 year transitional period, and it states that they will only be able to ‘utilise new access to the UK sheep meat market once they have filled 90% of their existing World Trade Organization (WTO) quota’.
“However, this leaves Welsh farmers at the whim of a market whereby they have no control nor input. Should something change in the sheep meat market then New Zealand meat would suddenly end up here or in the EU and undermine Welsh farmers.
“By failing to ensure that there are tariffs on imports here the UK Government have left Welsh farmers completely open to the whims of a market which they have no say and no protection.
Cefin Campbell, Plaid Cymru Member of the Senedd for Mid & West Wales added: “Let us be clear, this trade deal is a gross betrayal of Ceredigion farmers. The UK Government’s own analysis suggests that the number of people working in agriculture will be negatively impacted by this deal, whilst it also threatens to undermine the entire Welsh agriculture sector – which we know is far more susceptible to harm from a poor trade deal than other farmers in other parts of the UK.
As we face a climate emergency, importing more food from the other side of the world that could be produced sustainably here in Wales, does not make any sense whatsoever.
Clearly, efforts must now be taken at Westminster to ensure that the Welsh farming sector is safeguarded from the potential negative impact of this agreement.”
Total Dispersal of Hidden Gem Welsh Dairy Herd
HARRISON & HETHERINGTON have today announced that they will be the sale managers for the dispersal sale of 700 pedigree Holsteins from the impressive Clywedog herd.
The two-day sale will be held on behalf of Rhys and Huw Jones at Old Llwyn Onn Farm, Wrexham, on Thursday 24th and Friday 25th February.
Day one of the sale will comprise 320 milking animals and 180 heifer calves up to six months of age.
Day two will see 200 youngstock selling with in-calf, bulling and heifer calves down to six months of age. Notably, a large percentage of the herd and most of the in-calf heifers carry pregnancies by female sexed sires.
In the last two years Harrison & Hetherington have expanded their on-farm dispersal sales service across the UK and Ireland and Glyn Lucas, Senior Pedigree Dairy Auctioneer, is delighted that they have been invited to manage this special sale: “The Clywedog Pedigree Holstein herd is one of the UK’s best kept secrets. This complete dispersal sale offers the modern kind of cow that the modern milk producer appreciates.
“The cows are powerful and exhibit outstanding width of rump and chest, and are in excellent body condition. The production records on two times a day milking is impressive and the potential these cows have to increase on a three times a day or robotic management system is exciting. In addition, all of the animals going under the hammer have been tested for export.”
At the most recent milk recording in mid-January the herd averaged 41kgs at 4.42% butterfat and 3.31% protein with somatic cell count of 63. The herd has exceptional fertility with the current calving interval running at 378 days and the current days in milk is 134 days.
The latest classification saw 17 new Excellent cows, 39 new Very Good cows, 14 new Very Good milking heifers and 24 new Good Plus heifers. The sale will have a total of 41 Excellent, 141 Very Good and 138 Good Plus animals in the sale.
Herd health status is exemplary with IBR, BVD and Lepto protocols all managed in conjunction with farm vet, Rob George from Nantwich Farm Vets. Additionally, the herd has never had a case of TB and all animals are tested for export.
Giving further background, owner and breeder Rhys Jones said: “We established our pedigree herd in 1990 and have worked hard over the years to create high yielding, long-lasting herd of beautiful cows. Our mission has been to produce high type cows, and to that end we have selected the best genetics from Cogent and Semex. The stock is in excellent condition, they have been looked after with loving care and I know that the animals will go on to do very well.
“However, the time has come for Huw and I to ease off; I will soon be 64 and it’s time to hang up my hat. We would all like to thank everyone who has supported us over the years. We have taken great pride in producing a herd with long lasting cows and heifers and we will both get a lot of satisfaction in watching our breeding develop in herd around the UK.”
Harrison & Hetherington are renowned auctioneers, selling all classes of pedigree and commercial livestock and is one of the UK’s foremost auctioneers for Dairy Cattle. Being located in one of the largest milk producing areas in the UK, its weekly sales at Borderway, Carlisle, attract top quality dairy cattle and buyers.
Harrison & Hetherington are also the principal official society auctioneers to many breed societies and area clubs, and regularly hold dispersal or collective sales on site and on farms across mainland UK and Ireland.
Local MP backs Parliamentary inquiry into rural productivity
BEN LAKE will join MPs from across the political divide to identify opportunities to grow the rural economy
The All Party Parliamentary Group for the Rural Powerhouse is undertaking a comprehensive investigation into the health of the rural economy.
The inquiry started in May this year, taking evidence from rural businesses and representative bodies, as well as academics, government ministers and other experts. Oral evidence sessions have covered farming and land use, the planning system, access to skills, mobile and electrical connectivity as well as exploring how the tax regime could be used to encourage diversification and entrepreneurship in rural areas.
Ceredigion MP Ben Lake took part in the final evidence session today – which investigated the role of government structures and procedures, asking whether they hinder or help in delivering rural objectives.
Ben Lake MP told The Ceredigion Herald: “There are over 500,000 rural businesses across Wales and England – they are the backbone of the rural economy. Closing the productivity gap between rural and urban communities is essential to ‘levelling up’. If we want to see thriving rural communities, we must ensure everyone has the opportunity for a good job and a good home. This inquiry will help identify changes in government policy necessary to deliver that goal.”
Mark Tufnell, President of the Country Land and Business Association which represents 28,000 rural businesses in England and Wales, said: “Closing the rural productivity gap would add £43bn of gross value added (GVA) to the economy – creating hundreds of thousands of skilled jobs in communities everywhere. This would be on top of the £261bn the rural economy already contributes to the national economy.
“The reasons for the countryside’s lower productivity are complex but, thanks to this inquiry, we have gathered evidence that will be critical in determining what improvements should be made to ensure that levelling up the countryside really is at the heart of the government’s agenda.”
The APPG inquiry will publish its findings early in the new year.
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