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Language skills’ decline threatens tourism

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'But everybody speaks English!': Language skills gap undermines tourism industry

A REPORT released by leading travel trade association UKinbound, has uncovered a growing language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008.

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings of the research:

Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.

45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.

The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies

From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.

Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists

Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)

French declined from 22.7k to 8.5k

German from 9.3k to 3.4k

Spanish increased from 4.1k to 7.5k.

German is no longer a dominant language taken at A-level. French and Spanish continue to be key languages, despite the declining popularity of French.

There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.

Social, regional and gender inequalities in the uptake of languages are striking.

The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.

Deirdre Wells OBE, chief executive officer, UKinbound said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

“This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

UKinbound also recently surveyed its members regarding their need for graduates with language skills. Just 34% of members had employed graduates with language skills in the last five years, but 65% of members are now considering employing graduates with language skills in the next five years.

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy. We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations. Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

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Business

Young person celebrates kickstart job and overcomes several obstacles

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22-YEAR-OLD Lee from rural Ceredigion found it challenging to secure permanent employment. Having no mode of transport as well as his diagnosis of autism and depression meant that Lee has experienced significant barriers with finding and maintaining employment. Communities For Work Plus (CFW+) provided Lee with the right tools and opportunities to find the right role for him. He now has a job at ASN Watson (Savers), with a more positive future ahead.

Lee was struggling financially with increasing debt and although he had been working in the past, the nature and environment of the work was not practical for Lee’s abilities; he was often misunderstood by employers.

After being referred to CFW+ from Job Centre Plus, Aberystwyth, Lee received support with job searches, applications, cover letters, cv writing, and interview skills. He’s now in paid employment, secured through the Kickstart Scheme. The UK Government Kickstart Scheme provides funding to employers to create jobs for 16 to 24-year-olds on Universal Credit.

Lee said: “The project helped me a lot as I struggle to know where to start when it comes to finding jobs, but this definitely helped. Communities for Work+ has got you covered!”

Communities For Work Plus is a Welsh Government funded project, delivered by Ceredigion County Council which supports individuals in or at risk of poverty, aged 16 or over, across Ceredigion and throughout Wales. Participants may be experiencing in-work poverty, unemployment, living on minimum wage, or struggling to pay basic monthly outgoings on sporadic zero-hour contracts.

Misha Homayoun-Fekri, CFW+ Mentor said: “Lee has been a pleasure to support. He was always very responsive, and we worked together every step of the way. I am so pleased for Lee that he has found a job that he can be happy in.”

Since starting his new role, Lee has become a lot more independent, his mental health has improved, and has started to save money for the future.

Councillor Wyn Thomas, Ceredigion County Council Cabinet Member for Schools, Lifelong Learning and Skills, said: “One in 100 people are on the autism spectrum. A report released by the Office for National Statistics shows that only 21.7% of autistic people are in employment; meaning that businesses are missing out on the opportunity to benefit from the strengths that autistic people can bring to the workplace. So, it’s great to hear that Lee has found an autism-friendly employer through the support provided by CFW+ and I encourage more employers to be more inclusive to all abilities when considering employees.”

If you think the project may be able to help you or if you would like more information, contact the team on 01545 574193 or email TCC-EST@ceredigion.gov.uk.

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Mid Wales distillery wins COVID 19 Resilience Award

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THE TEAM at Ceredigion distillery, In the Welsh Wind, is celebrating after winning the COVID 19 Resilience Award at the inaugural Wales Food and Drink Awards.

The awards shortlisted businesses in a range of categories to reflect the diverse nature of what is a key sector in the Welsh economy and one that has a global reputation for excellence.

The COVID 19 Resilience Awards, sponsored by Cywain, recognised businesses that had gone above and beyond not only to support their communities but to grow and develop despite the pandemic.

During the first COVID 19 lockdown, In the Welsh Wind’s team was initially reduced to just the owners, Alex Jungmayr and Ellen Wakelam, with their young son.

Business manager Joe Lewis worked from home and the remaining three staff were placed on furlough. However, Ellen and Alex saw that the Cardigan area needed hand sanitiser and they were able to produce it, so they moved production away from gin and into sanitiser overnight.

Ellen said: “It was clear to us that we were in a position to be able to help the community, so there was no question that we would set up hand sanitiser production. From one small photo on social media of a bottle of hand sanitiser, we had queues of people up the distillery drive coming to collect.

“We also supplied many community groups and organisations including the RNLI, the Post Office delivery teams, the police, care homes and doctors’ surgeries. We provided the sanitiser free or at cost where we could.”

In addition to hand sanitiser, during the pandemic the team launched the distillery’s first ‘own brand’ Signature Style gin to much acclaim.

The company also worked with Bluestone Brewing Co to save 3,500 litres of Bluestone Summer Rocks beer from being wasted by creating a cask-aged Welsh vinegar which has since been featured on TV.

The business has grown significantly since September 2020, now employing 18 people and, most recently, has opened a gin bar, Bar 45, in Cardigan.

Ellen added: “Winning this award is really a testament to the whole team and how we’ve not only survived but grown and succeeded through what has been an incredibly difficult time for everyone.

“It’s been an honour to be able to help the community where I grew up by providing hand sanitiser and to work with Bluestone on the vinegar project as well as seeing our own success with the launch of Signature Style.”

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New owners at Cenarth Falls Holiday Park in Newcastle Emlyn

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SAVILLS, on behalf of a private client, has completed the sale of Cenarth Falls Holiday Park in Cenarth, Newcastle Emlyn, Wales, to Boutique Resorts Ltd for an undisclosed sum.

The holiday park is set on an attractively landscaped site extending approximately 11.52 acres (4.66 ha) which includes 1.92 acres of woodland. The holiday park has planning permission for 89 static caravan pitches and 30 mixed touring caravan pitches. At the entrance of the park there is a reception, sales office and games room. The property also provides a high quality fitness, hospitality and entertaining space including indoor swimming pool, gym, bar and function room licensed for a maximum of 290 guests, and owner’s accommodation comprising a three bedroom bungalow and adjoining two bedroom cottage.

Cenarth Falls Holiday Park is situated within the historic and picturesque village of Cenarth, Ceredigion, bordering Carmarthenshire and Pembrokeshire. The village is located in an Area of Outstanding Natural Beauty which attracts numerous visitors to the area. The River Teifi is renowned for excellent salmon and sea trout (sewin) fishing and the town of Cardigan is 10 minutes away with an array of shops and amenities. There are numerous sandy beaches nearby and many other activities on offer in the locality including walking, golf and water sports such as kayaking.

Richard Prestwich, Director in the Leisure and Trade Related team at Savills, says: “It has been a privilege to sell such a good quality holiday park, nurtured to its 5 star status over a 34 year period by the former family owner. The new owners are no strangers to high quality holiday businesses being an award winning holiday brand and they will look to improve the quality of the business further to complement their other holiday parks, with the nearest being Fishguard Bay Holiday Park.”

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