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Language skills’ decline threatens tourism

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'But everybody speaks English!': Language skills gap undermines tourism industry

A REPORT released by leading travel trade association UKinbound, has uncovered a growing language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008.

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings of the research:

Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.

45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.

The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies

From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.

Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists

Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)

French declined from 22.7k to 8.5k

German from 9.3k to 3.4k

Spanish increased from 4.1k to 7.5k.

German is no longer a dominant language taken at A-level. French and Spanish continue to be key languages, despite the declining popularity of French.

There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.

Social, regional and gender inequalities in the uptake of languages are striking.

The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.

Deirdre Wells OBE, chief executive officer, UKinbound said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

“This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

UKinbound also recently surveyed its members regarding their need for graduates with language skills. Just 34% of members had employed graduates with language skills in the last five years, but 65% of members are now considering employing graduates with language skills in the next five years.

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy. We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations. Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

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Business

Llandeilo going for Fair Trade Status

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A NEW steering group has formed in Llandeilo to achieve Fair Trade status for the town.

“Many of our local shops and venues already stock or serve Fair Trade products and I believe Llandeilo deserves to be officially recognised for this,” says co-founder town councillor Christoph Fischer.

“It’s fantastic to see so many businesses and stakeholders committed to Fair Trade in Llandeilo,” says Candace Browne of Y Pantri Glas, Llandeilo’s Zero Waste and Natural Foods store. “However, for me Fair Trade extends beyond insuring workers growing imported exotic produce like bananas and chocolate are treated fairly but also to trading fairly with our local producers and sourcing good food locally. As Chair of Slow Food Cymru, Slow Food Town status with a shared vision of “Good Fair Food for All” would also be great for businesses to work towards for our community.”

The group, which has representatives of several businesses and interested individuals, are currently mapping all products that local shops, schools, groups and organisations offer and are lobbying the town council and other bodies to get behind the movement by declaring their own commitment to Fair Trade.

“As town councillor and as individual I feel this initiative fits perfectly well with the trend in town for fair trade,” says Fischer. “As Member Pioneer for the Llandeilo Coop part of my role is to initiate projects like this and bring all parts of the community together. We already had positive replies from Café 139, The Lighthouse, Heavenly, Ikigai, CK’s, Crown Stores, Umami and Llandeilo Primary.”

If you and your organisation want to commit to Fair Trade or are stocking Fair Trade products, please contact ChristophFFischer@googlemail.com

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Council determined to close Aberystwyth’s window of waste

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ABERYSTWYTH town centre is provided with regular and reliable waste collection services. Unfortunately, some localised, seasonal issues continue to arise. One of the solutions to this is to close the Window of Waste!

The window of waste is the time between when waste is presented for collection and when it is actually collected. The longer the window of waste is open the more issues and problems that occur which includes the waste being ravaged by seagulls, other animals as well as the elements. This causes the problems that are experienced in some town centre locations mostly on and around waste collection days.

The County Council has been very proactive in Aberystwyth over recent years in introducing interventions and changes to waste collection arrangements with a view of addressing or improving long standing issues. These are currently being reviewed and include but are not limited to:

·         Additional early waste collections in the town centre to collect waste that has been presented too early.

·         Provision of wheelie bins on North Parade and heavy duty sacks at various streets to contain waste between the time it is presented and collected

·         Provision of free caddies and caddy liners for food waste and boxes for glass

·         Localised information provision

·         Closer working between Waste Collection and Street Cleaning teams

·         Closer monitoring

·         Ongoing liaison with residents and landlords

As part of Caru Ceredigion and Caru Aber all residents are encouraged to play their part in being part of the solution rather than the cause of the problem. This means working with us to ensure that:

·         Aber’s streets are kept clean and attractive at all times

·         Aber’s waste is dealt with in the most efficient way possible from a cost and environmental perspective

·         Aber remains a fantastic place to live and visit

·         Aber maintains the superb positive profile and image it deserves

We are asking all residents to help us close the window of waste by presenting the Right Waste in the Right Way and on the Right Day:

·         Right Waste: making full and proper use of the services provided for recycling and food waste which are collected every week

·         Right Way: presenting the waste in suitable containers, which includes the food caddies and glass boxes provided by the Council.  A range of bins from wheelie bins to traditional bins are available from local outlets or online to store and present waste.

·         Right Day: waste should only be presented for collection by 08:00 on the day of collection.

Businesses are reminded that they have a legal responsibility to have trade waste arrangements in place for all the waste their business produces

For the size and nature of the town, Aberystwyth is a clean town, which contributes to its overall attractiveness as a fantastic place to live and visit. If this were not the case then so many local people and visitors would not hold it in such high regard.  

For more information regarding Ceredigion County Council’s waste collection services, including a postcode finder, please visit www.ceredigion.gov.uk.

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Lidl branded best value as expanded store opens in Aberystwyth

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Lidl has been revealed as the cheapest supermarket in May, according to the latest monthly analysis from Which?.

Which? compared prices for a trolley of 20 items every day throughout May and found that on average, shoppers would have paid £22.66 at Lidl, beating the big four and Aldi to the accolade. Products checked included own-label products such as tomatoes and chicken drumsticks and branded goods such as Nescafé coffee, to see how UK supermarkets compared. The announcement recognises Lidl’s continued commitment to offering customers top quality products at great value prices as the retailer expands further into the future. Earlier this year, Which? named Lidl as the Cheapest Supermarket 2020, demonstrating that Lidl continues to offer UK shoppers consistently unbeatable prices.

The news comes as the supermarket expanded its operation in Aberystyth.

This pic of the new store was taken by Rose Voon.

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