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Adapting to change Welsh food producers rise to the challenge of a ‘New World’

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It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.

Supporting producers through these often difficult and rapid changes is Cywain – a programme designed and developed by Menter a Busnes that is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector.

Cywain’s Marketing and Events Team Leader, Alex James says: “The changes brought about by the COVID-19 pandemic have hit many food and drink producers particularly hard. But there are positive stories to be highlighted too.

“Through Cywain’s continued work with producers, we know how hard they are working to adapt their business plans and services to enable them to continue to provide customers with fantastic Welsh produce.

“For some it has meant changing the way they work, while others have come together to create new opportunities – and have embraced the spirit of ‘clustering’ which Cywain already fosters as the facilitator for the Fine Food Cluster Wales.

“So, we thought we’d share some of the stories about producers who have
successfully taken up the challenge of operating in this ‘new world’ we are living in. and encourage the public to shop local.”

Cywain’s drive to highlight ‘good news’ stories follows on from the launch of its online Producer Map (https://menterabusnes.cymru/cywain/en/our-producers/ ). The specially created map pinpoints a host of excellent food and drink producers from across Wales who can provide an online shop and delivery service.

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “It is heartening to hear how producers and small food and drink companies are adapting their businesses at this time – and I am sure there will be more uplifting and positive stories to come.

“By thinking outside of the box, and by working and clustering together, producers are keeping their enterprises going and continuing to providing customers with wonderful Welsh food and drink.”

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CLAM’S CAKES
Over the past 40 years, Clam’s Cakes has gone from a Crickhowell coffee shop enterprise to a purpose-built bakery supplying hotels, restaurants, cafes and retailers across the UK.

Therefore, when the hospitality sector was closed down, Clam’s lost virtually all its orders overnight. Left with freezers full of its award-winning, hand-made cakes, the company swiftly came up with an alternative plan.

Production may have been temporarily halted, but the Phillips family – who founded the business – have taken to the road to bring people a slice of cheer to people currently unable to leave their homes.

Clam’s are now delivering cakes and biscuits to customers living within a 10-mile radius of Crickhowell.

The cake selection changes weekly, with the list published on the company’s Facebook page. Orders are then placed and paid for by phone and delivered to the customer’s doorstep.

“It’s just been our family doing it, but people have been very grateful,” says
proprietor, Jane Phillips “we’ve had so many compliments. My son, Lewis, has been making bread so that we can offer customers loaves with their orders. We’ve got a warehouse of flour, so we’ve added flour, fresh eggs and butter to the selection. It’s helping our egg supplier too.”

Also, the family has donated personal protective equipment (PPE) normally used in their bakery to a local health centre. And they have been delivering cakes to hospitals and frontline workers. On a personal note, Jane has found the telephone contact with customers rewarding experience too.

“I’ve found some customers who are finding isolation challenging enjoy having a chat when they ring up with their order.

“We may not be making much of a profit at the moment, but we are making people happy.”
More information: www.clamscakes.co.uk

JACK AND AMELIE
Unable to launch their new children’s meal enterprise as planned, Sophie Brown and Abi Dymmock are instead concentrating on building a customer base around their native Cardiff.

The two friends came up with the idea of creating ‘grown-up food for kids’ after their own experiences of trying to juggle the demands of work and a young family. They named the company after their children – ‘Jack and Amelie’.

Says Sophie, “While on maternity leave, we had time to prepare new and varied meals for our children. But on returning to work, this became harder to fit in, and we found there wasn’t a lot of ready prepared food available to help with those busy
times.”

Their dishes are twists on family favourites “packed with veggies”. They offer variety and balance, with meat, vegetarian and vegan-friendly choices. The frozen meals include Rainbow Thai Curry with Lentils and Veggies, Caponata Stew with Herby Turkey Meatballs, Beef Casserole with Root Veggies.

However, the friends’ plans to unveil the Jack and Amelie range at a major UK food and drink trade event last month were scuppered by the Covid-19 pandemic.

Undeterred, and utilising the skills from their previous careers in project
management, they swiftly adapted to the situation – and are using their social media channels (@jackandamelie) to keep in touch with customers.

“We’d found a great manufacturer, and we were ramping up production, but we’ve had to change – fortunately in our previous jobs, we were used to pivoting ideas. So, for now, instead of our original plan of supplying retailers, we are selling direct to the public around Cardiff.

“We’re making contactless deliveries and establishing contact with parents. We’ve had great feedback, especially from parents who are now having to look after their children while also working from home.”
More information: www.jackandamelie.co.uk

TŶ TANGLWYST DAIRY
Once a familiar sight, doorstep milk deliveries are proving to be a vital service for many people who are self-isolating.

For south Wales dairy, Tŷ Tangwlyst, doorstep milk deliveries are also helping to keep open an essential outlet for the farm’s award-winning dairy produce.

The Lougher family has long been supplying milk from their 110-strong herd of Pedigree Holstein dairy cattle to customers’ doorsteps around a ten-mile radius of the farm in Pyle, near Bridgend.

Now, as their round gets bigger, it is even prompting the business to expand its workforce.

“With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased,” says dairy farmer Rhys Lougher, whose family have been farming at Tŷ Tanglwyst for several generations.

“Demand for doorstep deliveries has been such we’ve had to extend our rounds. As a result, we’ve created extra roles in the company, and when our commercial trade

does come back, we’ll be looking to take on additional staff.
“We’re a small family business with dedicated, hard-working employees. Luckily, we’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”

The award-winning business, which produces butter and cream too, also supplies customers with eggs and fruit juice. But in these challenging times, some changes have had to be made to meet demand.

Says Rhys, “There has been a shortage of cardboard egg boxes, so we have had to use plastic, and we’re buying fruit juice in bulk. With more people baking at home there has been a surge in orders for butter – so that has been tight at times.” Orders are placed via Facebook and social media, and for many customers, Tŷ Tanglwyst’s deliveries are particularly welcome.

“People have said how grateful they are for the deliveries and that it is helping them while they have to stay at home. Many people have also said they can taste the difference with our milk, and that when this is all over they will keep ordering from
us.”
More information: www.tytanglwystdairy.com

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Education

Wales’ first law department celebrates 120 years at Old Bailey

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Left to right: Lauren Marks, President of Aberystwyth University Old Students’ Association; Ben Lake MP for Ceredigion; The Rt Hon. Elfyn Llwyd, Pro-Chancellor of Aberystwyth University; Dr Emyr Roberts, Chair of Council of Aberystwyth University; The Rt Hon. Lord Lloyd Jones; Meri Huws, Aberystwyth University Council member; The Rt Hon. Lord Thomas of Cwmgïedd, Chancellor of Aberystwyth University; Professor Emyr Lewis, Head of the Department of Law and Criminology, Aberystwyth University; Professor Tim Woods, Pro Vice-Chancellor for Learning Teaching and Student Experience, Aberystwyth University; and Professor Anwen Jones Pro Vice-Chancellor for Faculty of Arts and Social Sciences, Aberystwyth University

Wales’ oldest university law department has marked its 120th anniversary with a celebratory event at London’s top criminal court.

Law has been taught at Aberystwyth University since 1901, and in the 120 years that have followed more than 9,000 students from almost one hundred countries have graduated and launched their careers from the department.

The Central Criminal Court of England and Wales provided an illustrious setting for the first of two prestigious events held to mark the 120th anniversary of the longest-established law department in the country.

Alumni of the department include several Ministers of State, politicians and leaders, many who have gone on to develop distinguished legal careers, and those who have achieved success in other professions.

Held at the ‘Old Bailey’ in London, the celebratory event was attended by alumni, staff students and other special guests, including Ceredigion MP Ben Lake. The Guest Speaker was The Rt Hon Lord David Lloyd-Jones FLSW, Honorary Fellow of Aberystwyth University.

The special anniversary will be celebrated at a second event to be held at Amgueddfa Cymru – National Museum Wales in Cardiff on the evening of Friday 10 June. Alumni wishing to attend can find more information on the University website: www.aber.ac.uk/en/development/newsandevents/law-anniversary-dinners

Chancellor of Aberystwyth University, The Rt Hon. Lord Thomas of Cwmgïedd, said: “The history of the teaching of law at Aberystwyth is an inspiring story of dogged determination by a small number of indomitable individuals who laid the foundation for the highly-respected department you see today. In 1899 when it became clear that there was widespread support for the ambition to establish a law department in Wales to provide a broad education in legal principles, funding was raised through the generosity of members of the Bar circuits of north and south Wales, and amongst London Welshmen, with many firms of solicitors and individuals making contributions and pledging recurrent annual support.”

Professor Emyr Lewis, Head of Aberystwyth University’s Department of Law and Criminology said: “From its embryonic foundations at the beginning of the twentieth century, the teaching of law at Aberystwyth has flourished.  Today, as well as excellent teaching which has always been a hallmark of the Aberystwyth approach, the department offers numerous opportunities for students to develop practical skills and hands-on experience.  

Students have the chance to undertake casework in our Family Law Clinic, acquire and practise advocacy skills through our Mooting Society, volunteer with ground-breaking research projects such as Dewis/Choice and the Veterans Legal Link Project, and benefit from our new Law in Practice modules which are designed to begin filling the gap between the traditional core knowledge gained through a law degree and practice.”

Louise Jagger, Aberystwyth University’s Director of Development and Alumni Relations, said: “The long tradition of philanthropic giving at Aberystwyth University continues to this day and was also celebrated and promoted at the dinner.  Over recent years we have embarked on our largest ever philanthropic campaign to transform the iconic Old College into a major cultural and creative centre for Wales to mark the University’s 150th anniversary.

“Part of our plans for the Old College include a Law Room and Moot Court to honour and celebrate the rich contribution that the Law department has made to the University through the provision of a space for public engagement and for enhancing the public understanding of the law. The facility will provide a dedicated venue and resource centre for Moots, the Law Society, debates, seminars, exhibitions, public lectures and alumni gatherings.  Students past, present and future will benefit from this excellent facility. We are grateful to the alumni and friends who have already donated towards this goal and will be inviting further contributions right up until the reopening of Old College in 2024.”

Professor Tim Woods, Aberystwyth University’s Pro Vice-Chancellor for Learning, Teaching and Student Experience, said: “It is a pleasure to join alumni and friends from across the country to celebrate the Department of Law and Criminology’s contribution to Aberystwyth University and its impact on the world over the past 120 years.

“The University itself is celebrating its 150th Anniversary this year, and we look forward to reuniting with alumni and supporters at celebratory events in Cardiff, Aberystwyth and London over the coming year to mark this important milestone.”

Aberystwyth University was awarded University of the Year for teaching quality and student experience (Good University Guide, The Times and Sunday Times 2021) and also University of the Year for teaching quality two years consecutively, and Welsh University of the Year (Good University Guide, The Times and Sunday Times 2020).

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Business

New owners at Cenarth Falls Holiday Park in Newcastle Emlyn

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SAVILLS, on behalf of a private client, has completed the sale of Cenarth Falls Holiday Park in Cenarth, Newcastle Emlyn, Wales, to Boutique Resorts Ltd for an undisclosed sum.

The holiday park is set on an attractively landscaped site extending approximately 11.52 acres (4.66 ha) which includes 1.92 acres of woodland. The holiday park has planning permission for 89 static caravan pitches and 30 mixed touring caravan pitches. At the entrance of the park there is a reception, sales office and games room. The property also provides a high quality fitness, hospitality and entertaining space including indoor swimming pool, gym, bar and function room licensed for a maximum of 290 guests, and owner’s accommodation comprising a three bedroom bungalow and adjoining two bedroom cottage.

Cenarth Falls Holiday Park is situated within the historic and picturesque village of Cenarth, Ceredigion, bordering Carmarthenshire and Pembrokeshire. The village is located in an Area of Outstanding Natural Beauty which attracts numerous visitors to the area. The River Teifi is renowned for excellent salmon and sea trout (sewin) fishing and the town of Cardigan is 10 minutes away with an array of shops and amenities. There are numerous sandy beaches nearby and many other activities on offer in the locality including walking, golf and water sports such as kayaking.

Richard Prestwich, Director in the Leisure and Trade Related team at Savills, says: “It has been a privilege to sell such a good quality holiday park, nurtured to its 5 star status over a 34 year period by the former family owner. The new owners are no strangers to high quality holiday businesses being an award winning holiday brand and they will look to improve the quality of the business further to complement their other holiday parks, with the nearest being Fishguard Bay Holiday Park.”

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News

Japan looking at the revival of Welsh for help with the endangered Okinawan language

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ONE of the biggest selling newspapers in Japan has urged one of the country’s languages to take inspiration from Welsh in its efforts to revive its fortunes.

The Okinawan language, spoken on one of the islands of the nation’s southern tip, has been the subject of a warning by UNESCO that it is in danger of disappearing.

In its front-page editorial column, the Asahi Shimbun, one of the four largest newspapers in Japan which a circulation of some 5m copies, said that those seeking to revitalise the language could take inspiration from the Welsh language.

It notes that children who spoke Okinawan in classrooms in the 19th century were punished by being forced to wear a ‘hogen fuda’ (dialect tag) – similar to the Welsh Not in some schools in Wales.

The kingdom within which the language was spoken was also forcefully annexed from without, and from then on “offered no benefits with regard to receiving a higher education or seeking employment”.

The column says that the story of Okinawan was a “reminder of how the Welsh language was rehabilitated”.

“In the 16th century, Wales was incorporated into the Kingdom of England. Its language, overpowered by English, was banned,” it said in its editorial.

“It was not until the 20th century that the Welsh language started being used again in education. TV channels that broadcast in Welsh were launched, and it acquired the official language status 11 years ago.

“It was an achievement made possible by Welsh people placing pride in, and passion for, their homeland.

“Let us hope that such a rich language will continue flourishing forever.”

The Okinawan has an estimated 2,000 speakers remaining today. Like Welsh, it has also gained an unexpected foothold in South America, where it is spoken by communities of Okinawan immigrants in Brazil, where there was no historical prohibition on its use.

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