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Adapting to change Welsh food producers rise to the challenge of a ‘New World’

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It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.

Supporting producers through these often difficult and rapid changes is Cywain – a programme designed and developed by Menter a Busnes that is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector.

Cywain’s Marketing and Events Team Leader, Alex James says: “The changes brought about by the COVID-19 pandemic have hit many food and drink producers particularly hard. But there are positive stories to be highlighted too.

“Through Cywain’s continued work with producers, we know how hard they are working to adapt their business plans and services to enable them to continue to provide customers with fantastic Welsh produce.

“For some it has meant changing the way they work, while others have come together to create new opportunities – and have embraced the spirit of ‘clustering’ which Cywain already fosters as the facilitator for the Fine Food Cluster Wales.

“So, we thought we’d share some of the stories about producers who have
successfully taken up the challenge of operating in this ‘new world’ we are living in. and encourage the public to shop local.”

Cywain’s drive to highlight ‘good news’ stories follows on from the launch of its online Producer Map (https://menterabusnes.cymru/cywain/en/our-producers/ ). The specially created map pinpoints a host of excellent food and drink producers from across Wales who can provide an online shop and delivery service.

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “It is heartening to hear how producers and small food and drink companies are adapting their businesses at this time – and I am sure there will be more uplifting and positive stories to come.

“By thinking outside of the box, and by working and clustering together, producers are keeping their enterprises going and continuing to providing customers with wonderful Welsh food and drink.”

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CLAM’S CAKES
Over the past 40 years, Clam’s Cakes has gone from a Crickhowell coffee shop enterprise to a purpose-built bakery supplying hotels, restaurants, cafes and retailers across the UK.

Therefore, when the hospitality sector was closed down, Clam’s lost virtually all its orders overnight. Left with freezers full of its award-winning, hand-made cakes, the company swiftly came up with an alternative plan.

Production may have been temporarily halted, but the Phillips family – who founded the business – have taken to the road to bring people a slice of cheer to people currently unable to leave their homes.

Clam’s are now delivering cakes and biscuits to customers living within a 10-mile radius of Crickhowell.

The cake selection changes weekly, with the list published on the company’s Facebook page. Orders are then placed and paid for by phone and delivered to the customer’s doorstep.

“It’s just been our family doing it, but people have been very grateful,” says
proprietor, Jane Phillips “we’ve had so many compliments. My son, Lewis, has been making bread so that we can offer customers loaves with their orders. We’ve got a warehouse of flour, so we’ve added flour, fresh eggs and butter to the selection. It’s helping our egg supplier too.”

Also, the family has donated personal protective equipment (PPE) normally used in their bakery to a local health centre. And they have been delivering cakes to hospitals and frontline workers. On a personal note, Jane has found the telephone contact with customers rewarding experience too.

“I’ve found some customers who are finding isolation challenging enjoy having a chat when they ring up with their order.

“We may not be making much of a profit at the moment, but we are making people happy.”
More information: www.clamscakes.co.uk

JACK AND AMELIE
Unable to launch their new children’s meal enterprise as planned, Sophie Brown and Abi Dymmock are instead concentrating on building a customer base around their native Cardiff.

The two friends came up with the idea of creating ‘grown-up food for kids’ after their own experiences of trying to juggle the demands of work and a young family. They named the company after their children – ‘Jack and Amelie’.

Says Sophie, “While on maternity leave, we had time to prepare new and varied meals for our children. But on returning to work, this became harder to fit in, and we found there wasn’t a lot of ready prepared food available to help with those busy
times.”

Their dishes are twists on family favourites “packed with veggies”. They offer variety and balance, with meat, vegetarian and vegan-friendly choices. The frozen meals include Rainbow Thai Curry with Lentils and Veggies, Caponata Stew with Herby Turkey Meatballs, Beef Casserole with Root Veggies.

However, the friends’ plans to unveil the Jack and Amelie range at a major UK food and drink trade event last month were scuppered by the Covid-19 pandemic.

Undeterred, and utilising the skills from their previous careers in project
management, they swiftly adapted to the situation – and are using their social media channels (@jackandamelie) to keep in touch with customers.

“We’d found a great manufacturer, and we were ramping up production, but we’ve had to change – fortunately in our previous jobs, we were used to pivoting ideas. So, for now, instead of our original plan of supplying retailers, we are selling direct to the public around Cardiff.

“We’re making contactless deliveries and establishing contact with parents. We’ve had great feedback, especially from parents who are now having to look after their children while also working from home.”
More information: www.jackandamelie.co.uk

TŶ TANGLWYST DAIRY
Once a familiar sight, doorstep milk deliveries are proving to be a vital service for many people who are self-isolating.

For south Wales dairy, Tŷ Tangwlyst, doorstep milk deliveries are also helping to keep open an essential outlet for the farm’s award-winning dairy produce.

The Lougher family has long been supplying milk from their 110-strong herd of Pedigree Holstein dairy cattle to customers’ doorsteps around a ten-mile radius of the farm in Pyle, near Bridgend.

Now, as their round gets bigger, it is even prompting the business to expand its workforce.

“With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased,” says dairy farmer Rhys Lougher, whose family have been farming at Tŷ Tanglwyst for several generations.

“Demand for doorstep deliveries has been such we’ve had to extend our rounds. As a result, we’ve created extra roles in the company, and when our commercial trade

does come back, we’ll be looking to take on additional staff.
“We’re a small family business with dedicated, hard-working employees. Luckily, we’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”

The award-winning business, which produces butter and cream too, also supplies customers with eggs and fruit juice. But in these challenging times, some changes have had to be made to meet demand.

Says Rhys, “There has been a shortage of cardboard egg boxes, so we have had to use plastic, and we’re buying fruit juice in bulk. With more people baking at home there has been a surge in orders for butter – so that has been tight at times.” Orders are placed via Facebook and social media, and for many customers, Tŷ Tanglwyst’s deliveries are particularly welcome.

“People have said how grateful they are for the deliveries and that it is helping them while they have to stay at home. Many people have also said they can taste the difference with our milk, and that when this is all over they will keep ordering from
us.”
More information: www.tytanglwystdairy.com

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Our responsibility to follow the new Wales coronavirus measures in order to Keep Ceredigion Safe

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The Welsh Government is bringing in new coronavirus measures to reduce the spread of the Coronavirus.

To help further prevent the spread of coronavirus, new measures were announced by the First Minister which will come into force at 6pm on Thursday, September 24, 2020:

· Hospitality businesses in Wales will have to close at 10pm and provide table service only.

· All off-licences, including supermarkets, will have to stop selling alcohol at 10pm.

We are also being asked to think carefully about making journeys: only travel where it is essential to do so. The fewer people we meet and the fewer journeys we make, the safer we all are.

The Welsh Government have also introduced the following measures:

· A new £500 payment to support people on low incomes who are asked to self-isolate if they have coronavirus;

· Strengthened regulations to ensure employers support people who need to self-isolate.

The new measures are part of a package of co-ordinated actions to control the spread of coronavirus and it is essential that we all play our part in order to keep Ceredigion safe.

These new measures are to be introduced alongside those that are already in place:

· Keep a 2m social distance from each other when out and about.

· Wash your hands regularly.

· Wear a mask in indoor public places, shops and on public transport

· Only meet 6 people indoors from your extended household (not including children 11 and under).

· Do not meet with more than 30 people outdoors.

· Work from home, wherever possible.

· Think carefully about making journeys: only travel where you need to do so. The fewer people we meet and the fewer journeys we make, the safer we all are.

We need everyone to follow the rules and guidance and to take the steps to protect them and their loved ones.

Together, we can keep Ceredigion safe.

All the latest information and advice regarding the coronavirus can be found on Ceredigion County Council’s website: www.ceredigion.gov.uk/Coronavirus. The Council’s Corporate Contact Centre number is 01545 570881.

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NHS COVID-19 app launches across Wales

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People are being urged to download the NHS COVID-19 app to help stop the spread of coronavirus and protect themselves and their loved ones as case numbers rise.

The app launches today [Thursday 24] after positive trials and will be a useful tool when used alongside Wales’ successful manual contact tracing system.

It will be available to those aged 16 and over, and forms a central part of the NHS Wales Test, Trace, Protect programme identifying contacts of those who have tested positive for coronavirus.

The roll-out of the app in Wales coincides with a national campaign around how people in Wales can best support the NHS Wales Test, Trace, Protect programme, including only getting a test if they are showing symptoms; self-isolating when required; and working with local contact tracers if they are contacted.

Wales’ contact tracing system – which is a publicly-run service and locally delivered – is working well and has seen a very high contract and trace rate. Latest stats show 94% of cases are being successfully contacted.

The app works by logging the amount of time you spend near other app users, and the distance between you, so it can alert you if someone you have been close to later tests positive for COVID-19 – even if you don’t know each other.

The app will advise you to self-isolate if you have been in close contact with a confirmed case. It will also enable you to check symptoms, book a test if needed and get your test results.

Wales’ Health Minister Vaughan Gething said:

“The launch of the NHS COVID-19 app is an important part of Wales’ coronavirus response, supporting the NHS Wales Test, Trace, Protect programme. The more people who download and use this app, the more it will help us to prevent the spread of COVID-19.

“We have worked closely with the app development team to ensure it works seamlessly across Wales and England, providing people with the right advice based on where they live. In Wales, the app will complement our existing contact tracing and testing services and will further support our co-ordinated response to COVID-19 at both a local and national level.

“I strongly encourage everyone in Wales to download and use the app to keep Wales safe.”

The app has been designed with user privacy in mind, so it tracks the virus, not people and uses the latest in data security technology to protect privacy. The system generates a random ID for an individual’s device, which can be exchanged between devices via Bluetooth. These unique random IDs regenerate frequently to add an extra layer of security and preserve anonymity.

The app does not hold personal information such as your name, address or date of birth, and only requires the first half of your postcode to ensure local outbreaks can be managed.

Today the UK’s major mobile network operators, including Vodafone, Three, EE and O2, Sky and Virgin, have confirmed that all in-app activity will not come out of customers’ data allowance.

In a joint statement Apple and Google said:

“We built the exposure notifications system to enable public health authorities in their efforts to develop apps to help reduce the spread of the virus while ensuring people can trust in the privacy-preserving design. We are committed to supporting the government’s effort to launch an app based on this technology.”

Whilst the app will be a major support for the contact tracing system, Welsh residents are being reminded to continue to keep Wales safe and prevent the spread of COVID-19 by:

• Always keeping a distance
• Washing hands regularly
• Working from home wherever possible
• Following local restrictions
• Following the rules about meeting people
• Staying at home if you or anyone in your extended household has symptoms.

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Man jailed for revenge porn against teenage ex-girlfriend

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A ‘PREDATORY OFFENDER’ who targeted young girls online and shared indecent images of them on pornographic websites has been jailed for more than two years.

Robin Edwards Jones, formerly of Lampeter, came to police attention after tracking down his former girlfriend – a teenager 26 years his junior – and sending a threatening email containing indecent images of her to her boss a year after their relationship ended.

The 48-year-old then uploaded hundreds of images of the then 17-year-old to pornographic websites, creating a personal bio for each site that allowed her to be identified through her Facebook account.

Jones has been jailed following a two-year investigation by Dyfed-Powys Police, which saw the force’s digital crime unit prove he had supplied the websites with these images.

Officer in case Detective Sergeant Steve Barry said: “This was a thorough investigation into what has become known as revenge porn.

“Two other police forces were initially involved in the investigation before passing it to Dyfed Powys Police, and our investigation spanned two years, with the safeguarding of the teenage victim at its heart.

“What we were faced with initially was a suspect who was alleged to have circulated indecent images of a teenage girl with the intent of causing her distress following the break-up of a six month relationship.

“As the investigation progressed, it transpired that Jones was a predatory offender, targeting young children online to obtain indecent images of them for his sexual gratification and desire to control them.”

The offender and victim met online in November 2015, when Jones claimed he was 28 years old in an attempt to instigate a relationship with a teenage girl.

Over the following six months, the victim sent a number of indecent images of herself to the offender on his request. He also created his own images from intimate video chats, increasing the library of images for his use.

The relationship ended in April 2016 when the teenager’s father became aware of the situation and notified the police.

There was no contact between the pair for 12 months after they separated.

DS Barry said: “It wasn’t until the following April when the victim started a new job, that Jones tracked her down and began his campaign against her.

“He set up an email account under a false name and sent the victim’s employer eight indecent images that she had taken during their relationship in a bid to get her fired from her job.

“Around the same time, the victim received a message asking if she was aware that these photos had been uploaded to a pornographic website – for a young girl, this was extremely traumatic.”

Enquiries linked the email account to Jones’s home address, and a warrant was carried out with the support of Dyfed-Powys Police’s Digital Communications and Cybercrime Unit.

A number of digital devices were seized and the suspect was interviewed in relation to the offences, strongly denying any wrongdoing – a position he maintained throughout the investigation.

“In the meantime, the victim received two messages on Facebook asking if images on another website were of her,” DS Barry said.

“She believed it was Jones further taunting her, but enquires revealed it was a man who had identified her through a false profile and hoped to start a sexual relationship.

“Applications were made to the sites to ensure these images were removed swiftly, to prevent further distress to the victim.”

As digital investigators analysed a computer belonging to Jones, they discovered he was also in contact with a 14-year-old American girl, with sexual messages exchanged between the pair.

“Evidence from the computers seized showed that Jones began his relationship with a girl in the US when she was just 12 years old,” DS Barry said.

“Contact was made through Interpol, but she and her family were unwilling to support our investigation.”

As the investigation was completed, officers found that Jones had more than 500 indecent images of the victims – 52 of which were the most serious classification – and that he had shared 162 private photos without consent of the victims.

He was charged with two counts of disclosing private sexual photographs and films with intent to cause distress; two counts of possessing indecent photographs of a child; and three counts of distributing indecent images of a child – with images spanning classes A, B and C.

Even with the weight of evidence against him, Jones maintained his innocence and opted for trial, however he admitted the offences on the day the trial began at Swansea Crown Court.

On September 17, he was sentenced to 27 months in prison. He must also register as a sex offender for 10 years, and was given a restraining order against contacting the victim.

DS Barry said: “This conviction was as a result of a team effort between forces and departments, but the effort and dedication from the digital cybercrime unit was outstanding and should be particularly commended.”

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