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Adapting to change Welsh food producers rise to the challenge of a ‘New World’

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It may not quite be ‘business as usual’ for small food and drink producers in Wales. Still, many are turning to alternative ways, and collaborating with fellow producers to maintain sales.

Supporting producers through these often difficult and rapid changes is Cywain – a programme designed and developed by Menter a Busnes that is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector.

Cywain’s Marketing and Events Team Leader, Alex James says: “The changes brought about by the COVID-19 pandemic have hit many food and drink producers particularly hard. But there are positive stories to be highlighted too.

“Through Cywain’s continued work with producers, we know how hard they are working to adapt their business plans and services to enable them to continue to provide customers with fantastic Welsh produce.

“For some it has meant changing the way they work, while others have come together to create new opportunities – and have embraced the spirit of ‘clustering’ which Cywain already fosters as the facilitator for the Fine Food Cluster Wales.

“So, we thought we’d share some of the stories about producers who have
successfully taken up the challenge of operating in this ‘new world’ we are living in. and encourage the public to shop local.”

Cywain’s drive to highlight ‘good news’ stories follows on from the launch of its online Producer Map (https://menterabusnes.cymru/cywain/en/our-producers/ ). The specially created map pinpoints a host of excellent food and drink producers from across Wales who can provide an online shop and delivery service.

Lesley Griffiths, the Minister for Environment, Energy and Rural Affairs, said: “It is heartening to hear how producers and small food and drink companies are adapting their businesses at this time – and I am sure there will be more uplifting and positive stories to come.

“By thinking outside of the box, and by working and clustering together, producers are keeping their enterprises going and continuing to providing customers with wonderful Welsh food and drink.”

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CLAM’S CAKES
Over the past 40 years, Clam’s Cakes has gone from a Crickhowell coffee shop enterprise to a purpose-built bakery supplying hotels, restaurants, cafes and retailers across the UK.

Therefore, when the hospitality sector was closed down, Clam’s lost virtually all its orders overnight. Left with freezers full of its award-winning, hand-made cakes, the company swiftly came up with an alternative plan.

Production may have been temporarily halted, but the Phillips family – who founded the business – have taken to the road to bring people a slice of cheer to people currently unable to leave their homes.

Clam’s are now delivering cakes and biscuits to customers living within a 10-mile radius of Crickhowell.

The cake selection changes weekly, with the list published on the company’s Facebook page. Orders are then placed and paid for by phone and delivered to the customer’s doorstep.

“It’s just been our family doing it, but people have been very grateful,” says
proprietor, Jane Phillips “we’ve had so many compliments. My son, Lewis, has been making bread so that we can offer customers loaves with their orders. We’ve got a warehouse of flour, so we’ve added flour, fresh eggs and butter to the selection. It’s helping our egg supplier too.”

Also, the family has donated personal protective equipment (PPE) normally used in their bakery to a local health centre. And they have been delivering cakes to hospitals and frontline workers. On a personal note, Jane has found the telephone contact with customers rewarding experience too.

“I’ve found some customers who are finding isolation challenging enjoy having a chat when they ring up with their order.

“We may not be making much of a profit at the moment, but we are making people happy.”
More information: www.clamscakes.co.uk

JACK AND AMELIE
Unable to launch their new children’s meal enterprise as planned, Sophie Brown and Abi Dymmock are instead concentrating on building a customer base around their native Cardiff.

The two friends came up with the idea of creating ‘grown-up food for kids’ after their own experiences of trying to juggle the demands of work and a young family. They named the company after their children – ‘Jack and Amelie’.

Says Sophie, “While on maternity leave, we had time to prepare new and varied meals for our children. But on returning to work, this became harder to fit in, and we found there wasn’t a lot of ready prepared food available to help with those busy
times.”

Their dishes are twists on family favourites “packed with veggies”. They offer variety and balance, with meat, vegetarian and vegan-friendly choices. The frozen meals include Rainbow Thai Curry with Lentils and Veggies, Caponata Stew with Herby Turkey Meatballs, Beef Casserole with Root Veggies.

However, the friends’ plans to unveil the Jack and Amelie range at a major UK food and drink trade event last month were scuppered by the Covid-19 pandemic.

Undeterred, and utilising the skills from their previous careers in project
management, they swiftly adapted to the situation – and are using their social media channels (@jackandamelie) to keep in touch with customers.

“We’d found a great manufacturer, and we were ramping up production, but we’ve had to change – fortunately in our previous jobs, we were used to pivoting ideas. So, for now, instead of our original plan of supplying retailers, we are selling direct to the public around Cardiff.

“We’re making contactless deliveries and establishing contact with parents. We’ve had great feedback, especially from parents who are now having to look after their children while also working from home.”
More information: www.jackandamelie.co.uk

TŶ TANGLWYST DAIRY
Once a familiar sight, doorstep milk deliveries are proving to be a vital service for many people who are self-isolating.

For south Wales dairy, Tŷ Tangwlyst, doorstep milk deliveries are also helping to keep open an essential outlet for the farm’s award-winning dairy produce.

The Lougher family has long been supplying milk from their 110-strong herd of Pedigree Holstein dairy cattle to customers’ doorsteps around a ten-mile radius of the farm in Pyle, near Bridgend.

Now, as their round gets bigger, it is even prompting the business to expand its workforce.

“With premises such as schools, offices closed, the commercial and wholesale side of our business has taken a downturn. However, our domestic deliveries have increased,” says dairy farmer Rhys Lougher, whose family have been farming at Tŷ Tanglwyst for several generations.

“Demand for doorstep deliveries has been such we’ve had to extend our rounds. As a result, we’ve created extra roles in the company, and when our commercial trade

does come back, we’ll be looking to take on additional staff.
“We’re a small family business with dedicated, hard-working employees. Luckily, we’ve been able to very quickly adapt to changes to our customer base and respond to people’s needs.”

The award-winning business, which produces butter and cream too, also supplies customers with eggs and fruit juice. But in these challenging times, some changes have had to be made to meet demand.

Says Rhys, “There has been a shortage of cardboard egg boxes, so we have had to use plastic, and we’re buying fruit juice in bulk. With more people baking at home there has been a surge in orders for butter – so that has been tight at times.” Orders are placed via Facebook and social media, and for many customers, Tŷ Tanglwyst’s deliveries are particularly welcome.

“People have said how grateful they are for the deliveries and that it is helping them while they have to stay at home. Many people have also said they can taste the difference with our milk, and that when this is all over they will keep ordering from
us.”
More information: www.tytanglwystdairy.com

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Restrictions ease further with caution, says County Council

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WITH restrictions easing further, both residents and visitors are reminded to enjoy Ceredigion safely and responsibly.

Wales will move into alert level 2 on Monday, 17 May, Welsh Government has announced.

The changes to the coronavirus restrictions, which will come into force from Monday 17 May include:

·         Indoor hospitality can re-open – 6 people from up to 6 households (not including children under 11) can book

·         All holiday accommodation can re-open fully

·         Entertainment venues, including cinemas, indoor-play centres and areas, amusement arcades, and theatres can re-open. Cinemas, theatres concert halls and sports grounds can sell food and drink as long as it is consumed in a seated area for watching the performance

·         Indoor visitor attractions, including museums and galleries can re-open

·         Up to 30 people can take part in organised indoor activities and up to 50 people in organised outdoor activities. This includes wedding receptions and wakes.

International travel will resume from Monday 17 May but extra safeguards will be put in place for people returning from some countries to prevent coronavirus re-entering Wales. A traffic light system, aligned with England and Scotland, will be introduced. Countries will be classified as green, amber and red. This means people living in Wales will be able to travel to a small number of foreign destinations without the need to quarantine on their return. Mandatory quarantine for countries not on the green list remains in place.

From Monday 24 May, a paper-based vaccination status will be available for people in Wales who have had 2 doses of vaccination and need to urgently travel to a country that requires covid vaccination proof.

However, the Welsh Government continues to advise people to only travel abroad for essential purposes.

Caution still needs to remain as the Coronavirus is still with us. Ceredigion residents and visitors must keep following the guidance for Covid-19 infection rates to remain low. Keeping a social distance, wearing a face covering and washing hands regularly are vital to keep our county safe.

Enjoy Ceredigion safely and responsibly.  

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Safe visiting opportunities in Care Homes being put into place

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FOLLOWING Welsh Government’s announcement of moving to Alert Level 2 on Monday, 17 May, families of Council-run Care Homes are reassured that further enhanced visiting opportunities are currently being reviewed and progressed.

The Care Homes will be contacting the designated visitor of those residents who are currently cared for in bed to arrange indoor risk assessed safe visits from Monday 17 May onwards.

Visitors and residents will be offered options regarding their preferred location for the visit. This includes safe visiting options (for example a Pod) or outdoors (weather permitting). The length of time for visits will be extended.

As part of this important piece of work, questionnaires will be sent to families. This will ensure that residents have their voice and wishes centrally captured and used to support with planning and implementing any changes.

The safety of residents, staff and families will be central to all of the visiting opportunities that will be put in place.

All the Care Homes are looking forward to welcoming families back.

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Cllr Paul Hinge elected Chairman of Ceredigion County Council

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COUNCILLOR Paul Hinge has been elected as the Chairman of Ceredigion County Council for 2021-2022 during the Annual Meeting held virtually on Friday 14 May 2021.

This concludes Councillor Gareth Davies’ term of office, where he has steered the Council through an unprecedented time in light of the coronavirus pandemic.

Following being elected as Chairman, Councillor Paul Hinge accepted the position and addressed the Council saying that becoming Chairman of the Council was a great honour. 

Originally from Cardigan, Councillor Paul Hinge now lives in Bow Street and represents Tirymynach ward on Ceredigion County Council. He is also the Council’s Armed Forces Champion and has campaigned extensively for veteran rights over the years as a veteran himself.

Councillor Paul Hinge, Chairman of Ceredigion County Council, said: “As a child born in Cardigan a number of decades ago now, I could never have envisaged then that one day I would be taking one of the highest elected civic roles in my home county as I have done so here today; this is a very proud moment in my life. I would like to thank my fellow councillors for entrusting me with this role for the forthcoming municipal year. I would also like to give a special thank you to Councillor Gareth Davies for his unstinting work in such difficult times in this last year, it’s been an honour to have been his Vice Chairman. I look forward now to being Ceredigion County Council’s Chairman in the year ahead”.

Councillor Ellen ap Gwynn, Leader of Ceredigion County Council, added: “I would like to congratulate Councillor Paul Hinge on his election as County Chairman and wish him well for the coming year. I would also like to thank Councillor Gareth Davies for steering the Council’s virtual meetings so smoothly and skilfully over the last year.”

Councillor Ifan Davies from Lledrod ward was elected as the Council’s Vice-Chairman. The Reverend Richard Lewis was appointed as the Chairman’s Chaplain for 2021-2022.

Questions for the Former Chairman

Councillor Gareth Davies, Llanbadarn Fawr Padarn ward, was the Chairman of Ceredigion County Council during 2020-2021. Here we look back at his year which has been very different in terms of all of the restrictions and adjustments.

What was it like to be the Chairman of Ceredigion County Council during the pandemic?

It was quite an unusual experience compared to previous years. Of course, nobody foresaw how the pandemic would affect our lives, nor how long it would last. We have all had to adjust the way we live and work. It was a bit of a disappointment that I did not have the opportunity to represent the county in any official events during my time. As an individual who has links with the Tregaron area, it was also sad to hear that the National Eisteddfod would be postponed. However, having said that, I’m extremely proud that I live in Ceredigion where the effects of the pandemic have been amongst the best in the United Kingdom.

What was the biggest challenge?

The biggest challenge was learning how to chair a virtual meeting. With over fifty people in attendance, it was not possible to see everyone on the call at the same time. Everyone else had to learn as well, and, as a result, the meetings took a litter longer than usual. I hope that the Council members feel that I have been a fair Chairman and that everyone had the opportunity to speak if they wished to. Everyone is coping well with the system by now.

What was the best thing about your experience?

I consider myself very privileged, and I was delighted that the elected members of Ceredigion County Council gave me the opportunity and trusted me to be Chairman. The year did not turn out as I had expected. But the safety and the health of Ceredigion’s residents is far more important than anything else.

What is your message for the new Chairman?

I very much hope that the new Chairman will have the opportunity to do the role justice, and I wish him well for the coming year.

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