A GROUP of Ceredigion businesses are working together to help stem the outward migration of young people and support the growth of local companies by highlighting the opportunities and attributes of employers in Ceredigion.
Funded by the UK Government’s Community Renewal Fund with the support of Ceredigion County Council, ‘A Place to Work’ is being coordinated by independent economic development company, Menter a Busnes.
Working with a variety of employers in Ceredigion, the innovative scheme will investigate how employer branding methods can be used to highlight the unique career and lifestyle opportunities available locally. In doing so, the scheme will help break the often-held perception among young people of needing to move away to pursue career prospects.
Employer branding is not about selling a product or service to customers but instead marketing an employer’s values, attributes, and culture to potential employees.
Having a strong employer brand helps businesses and organisations stand out in the labour market, enabling them to recruit and retain the right people.
Ceredigion’s economy has traditionally been reliant on public sector jobs as well as key industry sectors such as agriculture and tourism. In more recent years, the private sector, in particular, has been strengthening, with several notable ambitious businesses establishing in the area.
Research undertaken by Ceredigion Council shows there are currently 2,810 active enterprises in Ceredigion, with the vast majority being micro-enterprises employing up to nine people.
The professional, scientific, and technical activities sector is particularly buoyant, with around 285 businesses in this field*. Combined with Ceredigion’s strong knowledge economy, this sector creates the conditions for higher-paid jobs and economic growth.
Ceredigion benefits from business survival rates that are amongst the highest in Wales.
Sustaining this in the long term and the broader ambition of creating additional higher paid employment opportunities is largely dependent on maintaining an engaged and committed workforce, as well as supporting the growth of businesses to be in the medium-sized category of employing between 50 and 249 people.
Menter a Busnes believes employer branding can be an effective tool in highlighting positive messages about Ceredigion as an attractive and affordable place for people to live and work.
Also, the approach can tackle some of the issues that rural communities are facing more than ever before, such as – economic growth, diversity and resilience, and the maintenance of strong communities in terms of identity, culture, and language.
Councillor Rhodri Evans, Ceredigion County Council Cabinet Member for Economy and Regeneration said: “We are pleased that this funding gives us the chance to invest in and foster employment opportunities in Ceredigion. This aligns with our local priorities and addresses the vision of our Economic Strategy to bolster career prospects for local people while strengthening the local economy.”
Says Menter a Busnes chief executive, Alun Jones, “The aim of ‘A Place to Work’ is to ensure that young people who wish to stay and pursue a career in Ceredigion have the opportunity to do so, while also capitalising on the experience, skills, and information of those who have left Ceredigion but now wish to return to live, work or create new businesses here.”
“This is very much aligned with our ethos in Menter a Busnes. The company started in Aberystwyth over 30 years ago with four employees. We have grown to employ some 130 people across Wales, a significant majority of whom live in and around Ceredigion. Over the years, we have invested in the professional development of people, a factor that remains crucial to our success as a company.
“To that extent, we are eager to work with all manner of employers across the region, which is why we have made the commitment of creating a Development Manager role, who will be tasked to help work with the employer group and explore the development of their employer brand”.
A free-to-attend series of six masterclass workshops around themes of employer branding is starting from February 24.
Interested Ceredigion employers should register by February 18 at https://docs.google.com/forms/d/e/1FAIpQLSesXhLUHPsf80cBlZ_S5Sj2ZHhCNU-0fU4Xyo6zNlgFs0KIfA/viewform or contact Menter a Busnes for more details (www.menterabusnes.cymru or 01970 636 565).
Local Businesses help raise astonishing £10,000 for Cardio-Respiratory Ward at Bronglais Hospital
THE ORGANISERS of the 2021 Aberystwyth Businesspersons’ Lunch have donated the £10,000 proceeds to the Cardio-Respiratory Ward at Bronglais Hospital.
Consultant Cardiologist Dr Donogh McKeogh; Aled and Rose Rowlands;
John Davies’ widow Ann; Frank Bridle; John’s daughter and son, Angharad
and Rhodri; and Iestyn Leyshon
The lunch last December was in memory of well-known local businessman, jeweller and musician John Davies, who had helped organise the annual lunch for many years but sadly passed away just a few months before.
“John was such a lovely man, a pillar of the town and so well thought of, that we decided it was fitting that the lunch should be in his memory and that the proceeds should go to the cardiac unit where he had been treated for so many years,” said Aled Rowlands, who organised the lunch along with Frank Bridle, Layla Mangan, Gary Pemberthy, Huw Bates and Iestyn Leyshon.
“It was a very successful day, with nearly 200 people enjoying a lunch, comedian, band, auction and raffle. It was a fitting tribute to John who was such a big part of the town.”
John Davies joined his parents’ business at T J Davies at the age of 16 where he worked for 64 years after leaving Llandaff Cathedral School. He passed away in August 2021, at the age of 80.
John’s wife Ann and children Angharad and Rhodri said: “We were delighted at the generous amount that was raised in his memory at the Businesspersons Christmas lunch.
“Charity work was important to John, through his membership of the Lions Club and it is fitting that the money raised went to a department where he personally received such care and attention from Dr McKeogh and his team.
“John will be remembered not only as a businessman but also as a keen and talented trumpeter, playing with Aberystwyth Town Band, Aber Jazz and Philomusica, to name but a few, as well as playing carols with the Town Band every Christmas Day around Bronglais Hospital wards and care homes in the town.”
Pictured at the cheque presentation at Bronglais Hospital are (from left) Consultant Cardiologist Dr Donogh McKeogh; Aled and Rose Rowlands; John Davies’ widow Ann; Frank Bridle; John’s daughter and son, Angharad and Rhodri; and Iestyn Leyshon.
Wales stands firm in support for Ukraine
IN THE latest update on the Ukraine crisis, Wales’s Minister for Social Justice Jane Hutt thanked all those households across Wales who have come forward to offer their homes to Ukrainians fleeing the War and encouraged more households to provide this vital support.
APPEAL FOR MORE HOST FAMILIES
The Minister for Social Justice said: “I’m delighted to say that over 5,650 people from Ukraine, sponsored by the Welsh Government and Welsh households, have already arrived in the UK.
“More than 8,200 visas have now been issued to people from Ukraine who have sponsors in Wales, so we expect the number of arrivals to continue to grow in the coming weeks.
“Thousands of Welsh households sponsored Ukrainians to arrive in Wales and committed to hosting them for at least six months.
“As we move into the autumn, we approach the end of that initial period.
“We hope hosts and Ukrainians will agree to extend many of those placements, but we need additional hosts to support those who cannot continue living where they are.
“To ensure a warm welcome to Wales, I’m inviting households across Wales to come forward and open their homes to welcome those seeking sanctuary.
“We’re immensely thankful to all those across Wales acting as hosts to Ukrainians, but more households must come forward.
“I completely understand that there are those who want to help but may not have the resources to do so, given the circumstances we’re all facing with the cost-of-living crisis.”
WALES WILL STEP UP TO THE PLATE
Jane Hutt continued: “What we all know, and has been proven countless times, is that the people of Wales are one of the most generous across the globe, and I’m sure we will step up to the plate once again.
“The idea of hosting can be daunting. That’s why we have funded Housing Justice Cymru to provide a Host Support service which includes expert and reliable information, training, advice, and guidance for people hosting, or those considering hosting, Ukrainians in Wales.
“More information on sessions and training can be found on the Housing Justice Cymru website. We also publish regularly updated guidance for hosts and sponsors at gov. wales/ukraine.
“We still need many more households to consider whether they could provide a home for those in need. This would normally be a commitment to hosting for 6 to 12 months.
“If anyone is considering this, we encourage them to register their interest at gov.wales/offerhome, and to attend one of the ‘Introduction to Hosting’ sessions, facilitated by Housing Justice Cymru. You won’t need to continue the process if you decide it is not for you.
“We have also partnered with Airbnb.org to ensure very short-term emergency placements can be provided to prevent homelessness.
“If you cannot host for more than 6 months but you could offer your property for up to 30 days at a time, you may also be able to contribute. Visit gov.wales/offerhome and follow the link to the Airbnb.org platform.”
Finally, the Minister stated: “We will continue to communicate with those who host Ukrainians, with updated guidance and information to support the valuable role you are undertaking.
“To all those that are already hosting and to those that are considering hosting, thank you, we owe you all a huge debt of gratitude.”
WESTMINSTER MUST BACK HOSTS
DURING COST-OF-LIVING CRISIS
Conservative MS Mark Isherwood raised how the cost-of-living crisis affects Ukrainian refugees.
Where families had taken in those fleeing Russian aggression, he noted a risk of sponsorships not continuing beyond six months because the hosts cannot afford the rise in fuel costs.
He asked the Minister what discussions she’d had with the UK Government about increasing the £350 contribution to households who’d taken in Ukrainian refugees.
The Minister agreed with Mark Isherwood that ending a specific ministerial post dealing with refugees was regrettable.
She noted a lack of information from the UK Government over the summer months and since Liz Truss replaced Boris Johnson as head of the Conservative Government.
Ms Hutt said: “We asked for an increase at least to £500, or up again, doubling to £700 per month. An urgent decision is needed regarding this as they reach the end of their six-month period.
“That period is underway, so we’re writing to all hosts to see if they will continue.”
UK GOVERNMENT URGED
TO PICK UP THE PHONE
The Minister thanked Mark Isherwood for introducing her to a charity offering support in North Wales, Link, and hoped that he and his colleagues would bring pressure to bear on their Westminster colleagues to ensure those in need from Ukraine and those in Wales helping them received support.
She added: “I look forward perhaps that we might have some telephone calls from the Prime Minister and other Ministers to us in Government. We must engage with them and follow this through.
“There is a huge job of work to be done here. We’re taking responsibility in the way I’ve outlined, funding our welcome centres and paying thank-you payments to hosts if they support a family who initially arrived in Wales under the Ukraine family scheme.
“That’s not happening in England. The commitment that we’re making is considerable.
“I hope everyone will join us today, saying that we need to press for those answers in terms of financial support.”
THE THREAT OF HOMELESSNESS
Sioned Williams of Plaid Cymru raised the spectre of Ukrainian refugees becoming homeless in Wales due to a lack of financial support and the end of existing hosting and housing placements.
The Minister praised the work of local authorities across Wales supporting refugees.
She said: “There are very imaginative programmes. That includes a whole range of issues like repurposing empty buildings.
“Local authorities are really coming up with a whole range of ways in which we can support people, perhaps, from a welcome centre, or a host family, into that intermediate accommodation, and then on to other longer-term accommodation.”
Pembrokeshire currently houses around 200 Ukrainian refugees, with the demand for assistance outstripping the availability of suitable accommodation.
NOT ONE PENNY FROM WESTMINSTER
TO SUPPORT FAMILIES FLEEING WAR
Responding to a question from Mabon ap Gwynfor about problems housing family groups, Jane Hutt hit out at the lack of support from the UK Government and how it’s u-turned on a commitment to help families.
“The UK Government has never given a penny towards the family scheme.
“The former Prime Minister, Boris Johnson, in one of his last PMQs, actually said that he thought the Ukraine family scheme should get the same funding and support as the Homes for Ukraine scheme. It’s never happened.
“We have provided thank-you payments to people who are hosting Ukrainian families. It’s all Welsh Government money; it’s not UK Government, because they don’t provide a penny. And also, the British Red Cross—£246,000—who are actually supporting Ukrainian families who are hosting family members under the Ukrainian family scheme.”
On Wednesday, September 28, Eluned Morgan, Wales’s Health Minister, announced the continuation of free healthcare in Wales to Ukrainian residents displaced by the ongoing conflict.
The exemption will continue to apply unless there’s a significant change in circumstances in Ukraine.
Prince and Princess of Wales to visit Wales
THE PRINCE and Princess of Wales have planned a trip to Wales to visit a variety of communities across the nation and learn about the work of key charitable organisations.
The Prince and Princess have a deep affection for Wales, having made their first family home in Anglesey, and have thoroughly enjoyed their previous visits and the warmth and kindness shown by the Welsh people.
Their Royal Highnesses are looking forward to spending more time in Wales over the next few years, they hope to strengthen their relationship with communities in all parts of Wales.
During their first engagement, Their Royal Highnesses will visit the RNLI Holyhead Lifeboat Station, where they will meet crew, volunteers and some people who have been supported by their local unit.
Holyhead is one of the three oldest lifeboat stations on the Welsh coast and has a remarkable history of bravery, having received 70 awards for gallantry.
Their Royal Highnesses will then take a short walk to the Holyhead Marine and Cafe Bar, where they will meet local people, including representatives of small businesses and organisations, including the Coastguard and Sea Cadets.
In their second engagement, the Prince and Princess of Wales are expected to visit Swansea.
Their Royal Highnesses will visit St Thomas Church, a re-developed church in Swansea which supports people in the local area and across the City and County of Swansea.
Over the last two years the church has been transformed into a thriving community hub and is home to a vast array of services, including:
- A foodbank which supports over 200 people per week
- Swansea Baby Basics which distributes essential items for vulnerable mothers across the city, such as toiletries and clothes
- Facilities for the homeless including food, showers and toilets
- A not-for-profit cafe and community training kitchen
- A surplus food distribution network which collects food from supermarkets at the end of each day and distributes it from the church to prevent food waste and to help end food poverty
As part of their visit, Their Royal Highnesses will meet those volunteering at the church across different initiatives including Baby Basics and the foodbank. Their Royal Highnesses will also spend some time meeting members of the public gathered outside the church.
The Princess of Wales has previously worked with Baby Banks and the in summer of 2020 brought together 19 British brands and retailers to donate over 10,000 new items to more than 40 baby banks nationwide, operated by Baby Basics, Little Village and AberNecessities.
Her Royal Highness has visited a number of baby banks across the UK, including in London, Sheffield and West Norfolk where she has spent time speaking with families about their experiences of using their local baby bank services, as well as helping unload donations.
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