A GROUP of Ceredigion businesses are working together to help stem the outward migration of young people and support the growth of local companies by highlighting the opportunities and attributes of employers in Ceredigion.
Funded by the UK Government’s Community Renewal Fund with the support of Ceredigion County Council, ‘A Place to Work’ is being coordinated by independent economic development company, Menter a Busnes.
Working with a variety of employers in Ceredigion, the innovative scheme will investigate how employer branding methods can be used to highlight the unique career and lifestyle opportunities available locally. In doing so, the scheme will help break the often-held perception among young people of needing to move away to pursue career prospects.
Employer branding is not about selling a product or service to customers but instead marketing an employer’s values, attributes, and culture to potential employees.
Having a strong employer brand helps businesses and organisations stand out in the labour market, enabling them to recruit and retain the right people.
Ceredigion’s economy has traditionally been reliant on public sector jobs as well as key industry sectors such as agriculture and tourism. In more recent years, the private sector, in particular, has been strengthening, with several notable ambitious businesses establishing in the area.
Research undertaken by Ceredigion Council shows there are currently 2,810 active enterprises in Ceredigion, with the vast majority being micro-enterprises employing up to nine people.
The professional, scientific, and technical activities sector is particularly buoyant, with around 285 businesses in this field*. Combined with Ceredigion’s strong knowledge economy, this sector creates the conditions for higher-paid jobs and economic growth.
Ceredigion benefits from business survival rates that are amongst the highest in Wales.
Sustaining this in the long term and the broader ambition of creating additional higher paid employment opportunities is largely dependent on maintaining an engaged and committed workforce, as well as supporting the growth of businesses to be in the medium-sized category of employing between 50 and 249 people.
Menter a Busnes believes employer branding can be an effective tool in highlighting positive messages about Ceredigion as an attractive and affordable place for people to live and work.
Also, the approach can tackle some of the issues that rural communities are facing more than ever before, such as – economic growth, diversity and resilience, and the maintenance of strong communities in terms of identity, culture, and language.
Councillor Rhodri Evans, Ceredigion County Council Cabinet Member for Economy and Regeneration said: “We are pleased that this funding gives us the chance to invest in and foster employment opportunities in Ceredigion. This aligns with our local priorities and addresses the vision of our Economic Strategy to bolster career prospects for local people while strengthening the local economy.”
Says Menter a Busnes chief executive, Alun Jones, “The aim of ‘A Place to Work’ is to ensure that young people who wish to stay and pursue a career in Ceredigion have the opportunity to do so, while also capitalising on the experience, skills, and information of those who have left Ceredigion but now wish to return to live, work or create new businesses here.”
“This is very much aligned with our ethos in Menter a Busnes. The company started in Aberystwyth over 30 years ago with four employees. We have grown to employ some 130 people across Wales, a significant majority of whom live in and around Ceredigion. Over the years, we have invested in the professional development of people, a factor that remains crucial to our success as a company.
“To that extent, we are eager to work with all manner of employers across the region, which is why we have made the commitment of creating a Development Manager role, who will be tasked to help work with the employer group and explore the development of their employer brand”.
A free-to-attend series of six masterclass workshops around themes of employer branding is starting from February 24.
Interested Ceredigion employers should register by February 18 at https://docs.google.com/forms/d/e/1FAIpQLSesXhLUHPsf80cBlZ_S5Sj2ZHhCNU-0fU4Xyo6zNlgFs0KIfA/viewform or contact Menter a Busnes for more details (www.menterabusnes.cymru or 01970 636 565).
Minister opens film premiere for port stories
WALES’ Arts and Sports Deputy Minister has launched a new film charting the histories and life of five port towns in Wales and Ireland.
Premiered at Ceredigion Museum in Aberystwyth, the series of eight short documentary films and one feature-length film, At the Water’s Edge: Stories of the Irish Sea, aim to promote the ports of Fishguard, Holyhead and Pembroke Dock in Wales, and Dublin Port and Rosslare Harbour in Ireland, as well as the three ferry routes connecting them.
The films were produced as part of Ports, Past and Present, a project which explores the history and cultural heritage of the ports, showcasing stunning views of the landscapes and wildlife of the Irish Sea coast and revealing the human histories of the port communities.
In Fishguard, residents Gary Jones and Jana Davidson talk of invasions by pirates and French armies, while Hedydd Hughes explains how she teaches children about local legends. In Rosslare Harbour, the Todd family from Fishguard meet their Irish in-laws, the Fergusons.
Local historian David James shares the extraordinary story of how the son of a Japanese samurai came to plant a ginkgo tree in Pembroke Dock, and local councillor Josh Beynon explores the secret location where the Millennium Falcon was built for Star Wars: The Empire Strikes Back.
In Dublin and Holyhead, poetry by Gillian Brownson and Gary Brown celebrates the centuries old link of their ports. Historian Gareth Huws explains how traces of Bronze Age settlements can still be seen in the Ynys Môn town.
Deputy Minister for Arts and Sport, Dawn Bowden MS, who came to the premiere, said:
“Through showcasing the rich and diverse cultural history of our ports, bringing life and colour through visual arts, literature and film, the Ports, Past and Present project will not only enhance the experience of visitors of all ages and interests, but also encourage more time and money spent in these communities.
“Engaging with local communities and increasing the awareness of port heritage through panel discussions, creative workshops and talks – is an excellent opportunity to gain the support of local residents ensuring there is a careful balance which works for the local communities as well as visitors from across the Irish Sea and beyond.
“I’m delighted to launch the film which will showcase and celebrate the best each community has to offer to prospective visitors and users of the ferry ports, but also capture the multilingual and multicultural nature of the ports and their surrounding areas.”
Professor Peter Merriman, project team leader at Aberystwyth University’s Department of Geography and Earth Sciences said:
“We are delighted that the Minister has officially launched our films, which portray the rich cultural and natural heritage of these Irish and Welsh port towns. They are the result of almost three years of work by the project team and our production partners Mother Goose films, and we hope that they will inspire visitors to spend more time in the ports as they pass through them.”
The films form part of a wider tourism campaign to raise awareness of the rich coastal and maritime heritage of the five selected ports and their communities.
Project leader Professor Claire Connolly from University College Cork said: “It’s a joy to see so many images and stories from Rosslare, Dublin, Holyhead, Fishguard and Pembroke Dock on screen. The lives and cultures of the port towns come to life in the films and together they offer an extended invitation to stop and stay in these storied places.”
Ceredigion Museum is also hosting a travelling art exhibition looking at the rich coastal history and heritage of the port communities.
Over the coming months, the films will have free screenings around Wales and Ireland, and will then be released generally so that the local communities can promote their own areas.
Ports, Past and Present is funded by the European Regional Development Fund through the Ireland Wales Co-operation Programme, and operates across four institutions in Ireland and Wales, including University College Cork, Aberystwyth University, the University of Wales Trinity St David and Wexford County Council. The film has been led by a team in the Department for Geography and Earth Sciences at Aberystwyth University.
Aberystwyth Town to welcome Knife Angel sculpture
A HUGE 27-foot sculpture, made from 100,000 confiscated knives, is to be welcomed to Aberystwyth town next month (1 June) as local community groups prepare to come together to promote key prevention, anti-violence and anti-aggression messages.
Police and Crime Commissioner Dafydd Llywelyn, working alongside Dyfed-Powys Police, Aberystwyth Town Council and Ceredigion County Council is bringing the Knife Angel to Llys y Brenin square, Aberystwyth, where it will stand for four weeks as a physical reminder of the effects of violence and aggression.
The iconic sculpture – commissioned by the British Ironwork Centre in Oswestry, Shropshire and created by artist Alfie Bradley – will be on display in the town until 29 June 2022.
This will be the second time that Police and Crime Commissioner Dafydd Llywelyn has bought the Knife Angel to the Dyfed Powys Police Force area, with it’s first visit being in Newtown, Powys in January 2020. Mr Llywelyn has been keen to bring the Knife Angel back to the Force area since then, so that other communities can get involved in the key messages.
Police and Crime Commissioner Dafydd Llywelyn said; “The Knife Angel is a reminder of the devastating impact of knife crime, and any form of violence and aggression has on families and communities.
“Whilst there has been a 105% increase in knife crime in Wales over the last decade, rest assured that the Knife Angel has not been brought to Aberystwyth because of any major problem with this kind of crime in the area.
“However, we do acknowledge, that knife crimes have taken place here within the last year. Although a proportion of these were domestic, not street based, it is worrying that a small number of these involved suspects under the age of 18. I am pleased to see however that the Police and partners have come together over the last 6-months to put interventions in place to divert children from knife crime.
“Prevention of crime and diversion away from crime is essential. We hope that the Knife Angel will greatly assist us in raising critical awareness of knife crime whilst creating a widespread intolerance to violent behaviour within our communities.”
Inspector Andy Williams of Dyfed-Powys Police said: “While Dyfed-Powys Police is one of the safest places to live and work in the country, we still see the devastating effect knife crime has on our communities.
“In July last year we had a murder in Ceredigion involving a knife, when John Bell died after being stabbed in Cardigan.
“That case showed the devastation knives can have, with the loss of a life and the impact that has on Mr Bell’s loved ones, withs the man responsible rightly being sentenced to life in prison.
“The Knife Angel is a very dramatic and powerful sculpture that aims to inspire people not to turn to knife crime or even to carry a knife for protection.
“I would urge anyone to go and see it. Take your children and make a day of it to take in this poignant reminder of the dangers of violence and aggression, particularly when weapons are involved.”
Aberystwyth Town Mayor, Dr Talat Chaudhri, said: “We welcome the Knife Angel to Aberystwyth and stand together with towns and cities where knife crime is a bigger problem than it is here. There is no place for violence of any kind in our community.”
Children and young people from across Aberystwyth and neighbouring areas are being encouraged to get involved as well as community groups and organisations, in visiting the Knife Angel and taking part in engagement activities which focus on the key messages – the impact of violent crime, prevention, and diversion away from violence.
If you would like to find out more about how you, your community, school, college or university groups can get involved, please contact the Commissioner’s Engagement Team on OPCC.Communication@dyfed-powys.police.uk.
Young person celebrates kickstart job and overcomes several obstacles
22-YEAR-OLD Lee from rural Ceredigion found it challenging to secure permanent employment. Having no mode of transport as well as his diagnosis of autism and depression meant that Lee has experienced significant barriers with finding and maintaining employment. Communities For Work Plus (CFW+) provided Lee with the right tools and opportunities to find the right role for him. He now has a job at ASN Watson (Savers), with a more positive future ahead.
Lee was struggling financially with increasing debt and although he had been working in the past, the nature and environment of the work was not practical for Lee’s abilities; he was often misunderstood by employers.
After being referred to CFW+ from Job Centre Plus, Aberystwyth, Lee received support with job searches, applications, cover letters, cv writing, and interview skills. He’s now in paid employment, secured through the Kickstart Scheme. The UK Government Kickstart Scheme provides funding to employers to create jobs for 16 to 24-year-olds on Universal Credit.
Lee said: “The project helped me a lot as I struggle to know where to start when it comes to finding jobs, but this definitely helped. Communities for Work+ has got you covered!”
Communities For Work Plus is a Welsh Government funded project, delivered by Ceredigion County Council which supports individuals in or at risk of poverty, aged 16 or over, across Ceredigion and throughout Wales. Participants may be experiencing in-work poverty, unemployment, living on minimum wage, or struggling to pay basic monthly outgoings on sporadic zero-hour contracts.
Misha Homayoun-Fekri, CFW+ Mentor said: “Lee has been a pleasure to support. He was always very responsive, and we worked together every step of the way. I am so pleased for Lee that he has found a job that he can be happy in.”
Since starting his new role, Lee has become a lot more independent, his mental health has improved, and has started to save money for the future.
Councillor Wyn Thomas, Ceredigion County Council Cabinet Member for Schools, Lifelong Learning and Skills, said: “One in 100 people are on the autism spectrum. A report released by the Office for National Statistics shows that only 21.7% of autistic people are in employment; meaning that businesses are missing out on the opportunity to benefit from the strengths that autistic people can bring to the workplace. So, it’s great to hear that Lee has found an autism-friendly employer through the support provided by CFW+ and I encourage more employers to be more inclusive to all abilities when considering employees.”
If you think the project may be able to help you or if you would like more information, contact the team on 01545 574193 or email TCC-EST@ceredigion.gov.uk.
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